Internet marketing.
Overview
| Works: | 296 works in 67 publications in 67 languages | |
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Titles
E-profit = high payoff strategies for capturing the e-commerce edge /
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Getting your business wired = using computer networking and the internet to grow your business /
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E-service = twenty-four ways to keep your customers when the competition is just a click away /
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Crafters' internet handbook = research, connect and sell your crafts online /
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Wireless rules = new marketing strategies for customer relationship management anytime, anywhere /
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The hybrid company = reach all your customers through multi-channels anytime, anywhere /
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The new direct marketing = how to implement a profit-driven database marketing strategy /
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Business to business Internet marketing = seven proven strategies for increasing profits through Internet direct marketing /
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Internet marketing for information technology companies = proven online techniques to increase sales and profits for hardware, software and networking companies /
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The e-business formula for success = how to select the right e-business model, Web site design, and online promotion strategy for your business /
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Landing page optimization : = the definitive guide to testing and tuning for conversions /
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Information technology in tourism : = the Asia-Pacific perspective : a report on WTO Asia-Pacific Conference on Information Technology in Tourism, Kunming, Yunnan Province, China, 8-9 April, 2002.
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Trust, social relations and engagement = understanding customer behaviour on the Web /
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The definitive guide to Google AdWords = create versatile and powerful marketing and advertising campaigns /
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Mastering the digital marketplace : = practical strategies for competitiveness in the new economy /
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Internet marketing for your tourism business : = proven techniques for promoting tourist-based businesses over the Internet /
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Loyalty.com : = customer relationship management in the new era of Internet marketing /
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Internet marketing : = building advantage in the networked economy /
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Electronic marketing : = integrating electronic resources into the marketing process /
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Making markets : = how firms can design and profit from online auctions and exchanges /
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eBay inventory the smart way : = how to find great sources and manage your merchandise to maximize profits on the world's #1 auction site /
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Web copy that sells : = the revolutionary formula for creating killer copy every time /
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Effective e-mail marketing : = the complete guide to creating successful campaigns /
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Selling beyond eBay : = foolproof ways to reach more customers and make big money on rival online marketplaces /
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One-to-one Web marketing : = build a relationship marketing strategy one customer at a time /
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Blog, schmog! : = the truth about what blogs can (and can't) do for your business /
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Realty blogging : = build your brand and outsmart your competition /
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Make your web site work for you = how to convert your online content into profits /
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Web rules = how the Internet is changing the way consumers make choices /
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Convergence marketing = strategies for reaching the new hybrid consumer /
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Marketing through search optimization = how to be found on the Web /
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Web copy that sells = the revolutionary formula for creating killer copy every time /
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101 ways to promote your web site = filled with proven Internet marketing tips, tools, techniques, and resources to increase your web site traffic /
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From catalogs to the web = the evolution of Airgun Products, Inc. /
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The eternal e-customer = how emotionally intelligent interfaces can create long-lasting customer relationships /
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Loyalty.com = customer relationship management in the new era of Internet marketing /
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Loyalty marketing for the Internet Age = how to identify, attract, serve, and retain customers in an e-commerce environment /
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Internet direct mail = the complete guide to successful e-mail marketing campaigns /
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Max-e-marketing in the net future = seven imperatives for outsmarting the competition in the battle for Internet-age supremacy /
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Reaching the interactive customer = integrated services for the digital world /
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Practical tech for your business = using today's technology to make your business more efficient, creative and flexible /
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Digital marketing = using new technologies to get closer to your customers /
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E-marketing strategies = the hows and whys of driving sales through e-commerce : sell any thing, any where, any way, any time, at any price /
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Marketing on the Internet = seven steps to building the internet into your business /
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Online marketing success stories : = insider secrets from the experts who are making millions on the internet today /
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eBay powerseller million dollar ideas : = innovative ways to make your eBay sales soar /
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Internet Retailing : = pricing, product and information strategies /
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The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
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Go Google : = 20 ways to reach more customers and build revenue with Google business tools /
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Mobile advertising : = supercharge your brand in the exploding wireless market /
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The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
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YouTube for business : = online video marketing for any business /
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Facebook marketing : = leverage social media to grow your business /
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Search engine advertising : = buying your way to the top to increase sales /
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Twitter means business = how microblogging can help or hurt your company /
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Brand avatar = translating virtual world branding into real world success /
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Social media marketing = game theory and the emergence of collaboration /
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Socialnomics : = how social media transforms the way we live and do business /
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Internet marketing for entrepreneurs = using Web 2.0 strategies for success /
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Internet marketing for entrepreneurs : = using Web 2.0 strategies for success /
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Social media playbook for business = reaching your online community with Twitter, Facebook, Linkedin, and more /
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Web 2.0 and beyond = understanding the new online business models, trends, and technologies /
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Online advertising and promotion = modern technologies for marketing /
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Strategies in e-business = positioning and social networking in online markets /
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Measuring electronic word-of-mouth effectiveness = developing and applying the eWOM trust scale /
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Influencer marketing for brands = what YouTube and Instagram can teach you about the future of digital advertising /
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Brand storytelling in the digital age = theories, practice and application /
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The Power of Real-Time Social Media Marketing = How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World /
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Customers.com : = how to create a profitable business strategy for the Internet and beyond /
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Best practices for your website = driving traffic to your website /
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Best practices for your website = making your website work--for your user /
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Best practices for your website = getting the basics right : navigation, usability, and content management techniques /
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Getting attention = leading-edge lessons for publicity and marketing /
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Effective e-mail marketing = the complete guide to creating successful campaigns /
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eMarketing eXcellence : = planning and optimizing your digital marketing /
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Always on : = advertising, marketing and media in an era of consumer control /
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Book promotion 201 : = harness the power of the internet with web 2.0 and social media marketing /
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Marketing 2.0 : = bridging the gap between seller and buyer through social media marketing /
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Secrets of social media marketing : = how to use online conversations and customer communities to turbo-charge your business! /
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The social media bible : = tactics, tools, and strategies for business success /
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Convergence marketing : = stratigies for reaching the new hybrid consumer /
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Marketing and buying fine art online = a guide for artists and collectors /
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Profitable photography in the digital age = strategies for success /
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Cybermarketing = how to use the Internet to market your goods and services /
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Cult of analytics = driving online marketing strategies using Web analytics /
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The business of media distribution = monetizing film, TV and video content in an online world /
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How to market and sell your art, music, photographs, and handmade crafts online : = turn your hobby into a cash machine /
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Return on engagement = content, strategy and design techniques for digital marketing /
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Search marketing strategies = a marketer's guide to objective driven success from search engine /
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Social information = gaining competitive and business advantage using social media tools /
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Managing social media and consumerism : = the grapevine effect in competitive markets /
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Content strategy at work = real-world stories to strengthen every interactive project /
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User-generated content and its impact on branding = how users and communities create and manage brands in social media /
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How to measure digital marketing : = metrics for assessing impact and designing success /
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Growth hacker marketing : = a primer on the future of PR, marketing, and advertising /
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The Power of visual storytelling : = how to use visuals, videos, and social media to market your brand /
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Social media for scientific institutions = how to attract young academics by using social media as a marketing tool /
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Optimization issues in web and mobile advertising = past and future trends /
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Social media management = technologies and strategies for creating business value /
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Handbook of research on effective advertising strategies in the social media age
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Online consumer behavior = theory and research in social media, advertising, and e-tail /
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The new rules of marketing & PR = how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
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The retargeting playbook = how to turn web-window shoppers into customers /
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Social media campaigns : = strategies for public relations and marketing /
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The new advertising = branding, content, and consumer relationships in the data-driven social media era /
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Encouraging participative consumerism through evolutionary digital marketing = emerging research and opportunity /
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Online growth options for retailers = three essays on domestic and international growth strategies with online retailing /
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Intercultural knowledge sharing in MNCs = a glocal and inclusive approach in the digital age /
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Engineering legitimacy = how institutional entrepreneurs in e-commerce bring fashion companies into the digital age /
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Business-to-business Internet marketing = seven proven strategies for increasing profits through internet direct marketing /
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Digital engagement = internet marketing that captures customers and builds intense brand loyalty /
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The eBay marketing bible = everything you need to know to reach more customers and maximize your profits /
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Social media for business = 101 ways to grow your business without wasting your time /
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Myths of social media : = dismiss the misconceptions and use social media effectively in business /
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Digital and social media marketing = emerging applications and theoretical development /
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The art of digital marketing for fashion and luxury brands = marketspaces and marketplaces /
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Myths of social media = dismiss the misconceptions and use social media effectively in business /
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Drivers of user engagement in influencer branding = an empirical analysis of brand-related user-generated content on Instagram /
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Consumer voice = the democratization of consumption markets in the digital age /
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Achieving business competitiveness in a digital environment = opportunities in e-commerce and online marketing /
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Digital marketing strategies for value co-creation = models and approaches for online brand communities /
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Influencer marketing strategy = how to create successful influencer marketing /
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Advertising impact and controlling in content marketing = recognize impact mechanisms, optimize controlling and adapt strategy /
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Next stop metaverse = a quick guide to concepts, uses, and potential for research and practice /
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Depicting the consumer of experiential luxury = identities, values and consumption goals in online reviewer discourse on wine, perfume and chocolate /
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Analysing web traffic = a case study on artificial and genuine advertisement-related behaviour /
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Practical deep reinforcement learning with Python = concise implementation of algorithms, simplified maths, and effective use of TensorFlow and PyTorch /
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Promoting consumer engagement through emotional branding and sensory marketing
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Business models for the social mobile cloud : = transform your business using social media, mobile Internet, and cloud computing /
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Transdisciplinary marketing concepts and emergent methods for virtual environments
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Handbook of research on integrating social media into strategic marketing /
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Social media analytics strategy = using data to optimize business performance /
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The crucial role of domain knowledge in evaluating early-stage new product ideas
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Building brand identity in the age of social media = emerging research and opportunities /
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3G marketing on the internet = third generation internet marketing strategies for online success /
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101 ways to promote your real estate web site = filled with proven internet marketing tips, tools, and techniques to draw real estate buyers and sellers to your site /
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Exploring omnichannel retailing = common expectations and diverse realities /
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Internet marketing : = integrating online and offline strategies /
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Social media strategy : = marketing, advertising, and public relations in the consumer revolution, third edition /
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Social media campaigns : = strategies for public relations and marketing /
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Marketing strategy in the digital age = applying kotler's strategies to digital marketing /
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Omni-personal luxury = how to transform your luxury business for the digital age /
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Always on = advertising, marketing, and media in an era of consumer control /
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Make a fortune promoting other people's stuff online = how affiliate marketing can make you rich /
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Grow your business with Google AdWords = 7 quick and easy secrets for reaching more customers with the world's
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Social media addiction in Generation Z consumers = implications for business and marketing /
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