Consumers - Research.
Overview
| Works: | 20 works in 6 publications in 6 languages | |
|---|---|---|
Titles
What do your customers really want? : = here's a sure-fire way to find out /
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(Language materials, printed)
The why of consumption = contemporary perspectives on consumer motives, goals, and desires /
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(Language materials, printed)
What customers like about you = adding emotional value for service excellence and competitive advantage /
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(Language materials, printed)
Business analytics for sales and marketing managers = how to compete in the information age /
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(Electronic resources)
A new era in focus group research = challenges, innovation and practice /
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(Electronic resources)
Methods in consumer research.. Volume 2,. Alternative approaches and special applications
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(Electronic resources)
Doing research projects in marketing, management and consumer research
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(Language materials, printed)
Consumer behavior over the life course = research frontiers and new directions /
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(Electronic resources)
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