Consumers - Attitudes.
Overview
| Works: | 17 works in 4 publications in 4 languages | |
|---|---|---|
Titles
U.S. consumers' attitudes toward television sets made in Japan, Korea, Mexico, Taiwan, Thailand and the U.S.A. /
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(Language materials, printed)
Diversity in advertising = broadening the scope of research directions /
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(Language materials, printed)
What customers like about you = adding emotional value for service excellence and competitive advantage /
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(Language materials, printed)
Seduction by contract = law, economics, and psychology in consumer markets /
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(Electronic resources)
Handbook of research on consumerism and buying behavior in developing nations
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(Electronic resources)
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