Relationship marketing.

Lead generation for the complex sale = boost the quality and quantity of leads to increase your ROI / by: (Electronic resources)

Voice-of-the-Customer Marketing = A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay / by: (Electronic resources)

The customer marketing method : = how to implement and profit from customer relationship management / by: (Language materials, printed)

Customer relationship management : = ultimate guide to the efficient use of CRM / by: (Language materials, printed)

Customer experience management : = a revolutionary approach to connecting with your customers / by: (Language materials, printed)

The rainmaker's toolkit : = power strategies for finding, keeping, and growing profitable clients / by: (Language materials, printed)

Customer relationship management : = integrating marketing strategy and information technology / by: (Language materials, printed)

The relational enterprise : = moving beyond CRM to maximize all your business relationships / by: (Language materials, printed)

Relationship marketing : = new strategies, techniques and technologies to win the customers you want and keep them forever / by: (Language materials, printed)

ProActive selling : = control the process, win the sale / by: (Language materials, printed)

Strategic relationship marketing / by: (Language materials, printed)

Relationship marketing = strategy and implementation / by: (Language materials, printed)

Relationship marketing for competitive advantage = winning and keeping customers / by: (Language materials, printed)

Customer share marketing = how the world's great marketers unlock profits from customer loyalty / by: (Language materials, printed)

Relationship marketing = creating shareholder value / by: (Language materials, printed)

Total relationship marketing = marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / by: (Language materials, printed)

Pathways less traveled to value creation = interaction, dialogue and knowledge generation / by: (Language materials, printed)

Power and supply chain relationships by: (Language materials, printed)

The academic, practitioner divide in marketing = myth or reality? / by: (Language materials, printed)

ProfitBrand = how to increase the profitability, accountability & sustainability of brands / by: (Language materials, printed)

Growing Modular = Mass Customization of Complex Products, Services and Software / by: (Language materials, printed)

Relationship marketing : = perspectives, dimensions and contexts / by: (Language materials, printed)

Relationship selling / by: (Language materials, printed)

Relationship marketing / by: (Language materials, printed)

Managing customers as investments : = the strategic value of customers in the long run / by: (Language materials, printed)

Enterprise one to one : = tools for competing in the interactive age / by: (Language materials, printed)

Customer knowledge management : = people, processes, and technology / by: (Language materials, printed)

Success with Microsoft Dynamics CRM 4.0 = implementing customer relationship management / by: (Language materials, printed)

Trust, social relations and engagement = understanding customer behaviour on the Web / by: (Electronic resources)

The Superpromoter = the Power of Enthusiasm. by: (Electronic resources)

Business relationship management and marketing = mastering business markets / by: (Electronic resources)

Street marketing = the future of guerrilla marketing and buzz / by: (Electronic resources)

Customer-centric marketing = build relationships, create advocates, and influence your customers / by: (Electronic resources)

Good works! = marketing and corporate initiatives that build a better world... and the bottom line / by: (Electronic resources)

Market your way to growth = 8 ways to win / by: (Electronic resources)

Customer engagement marketing by: (Electronic resources)

Inter-organizational culture = linking relationship marketing with organizational behavior / by: (Electronic resources)

B2b customer engagement strategy = an introduction to managing customer experience / by: (Electronic resources)

Take Your Sales to the Next Level = Advanced Skills to Build Stronger Relationships and Close More Deals / by: (Electronic resources)

Selling for the Long Run = Build Lasting Customer Relationships for Breakthrough Results / by: (Electronic resources)

Social media marketing = breakthroughs in research and practice / by: (Electronic resources)

Customer value investment = formula for sustained business success / by: (Electronic resources)

Customer equity : = building and managing relationships as valuable assets / by: (Language materials, printed)

Markets of one : = creating customer-unique value through mass customization / by: (Language materials, printed)

Creating the marketing experience : = new strategies for building relationships with your target market / by: (Language materials, printed)

La cha緅ne relationnelle = 歋tat et perspectives d'une recherche dans le domain des services / by: (Language materials, printed)

Special edition using Microsoft CRM by: (Language materials, printed)

Nurturing customer relationships : = [a step-by-step process for growing clients by design] / by: (Language materials, printed)

Managing customer relationships : = a strategic framework / by: (Language materials, printed)

Successful customer relationship marketing = new thinking, new strategies, new tools for getting closer to your customers / by: (Language materials, printed)

Relationship marketing in services by: (Language materials, printed)

Making meaning : = how successful businesses deliver meaningful customer experiences / by: (Language materials, printed)

Marketing 2.0 : = bridging the gap between seller and buyer through social media marketing / by: (Language materials, printed)

Reputation transfer to enter new B-to-B markets = measuring and modelling approaches / by: (Language materials, printed)

Relationship marketing in sports by: (Language materials, printed)

Chatter marketing : = putting the relationship back in customer relationship management / by: (Language materials, printed)

Creating and managing superior customer value by: (Electronic resources)

Customer-centric knowledge management = concepts and applications / by: (Language materials, printed)

Marketing the sports organisation = building networks and relationships / by: (Electronic resources)

Marketing channels : = a relationship management approach / by: (Language materials, printed)

Handbook of research on management of cultural products : = e-relationship marketing and accessibility perspectives / by: (Electronic resources)

The paradox of points = theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs / by: (Electronic resources)

Relationship marketing = a consumer experience approach / by: (Electronic resources)

Social media maarketing = emerging concepts and applications / by: (Electronic resources)

Diverse methods in customer relationship marketing and management by: (Electronic resources)