Public relations.
Overview
| Works: | 131 works in 21 publications in 21 languages | |
|---|---|---|
Titles
International and intercultural public relations : = a campaign case approach /
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Adventures in public relations : = case studies and critical thinking /
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Developing the public relations campaign : = a team-based approach /
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Public relations campaigns and techniques : = building bridges into the 21st century /
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Multicultural public relations : = a social-interpretive approach /
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Networking smart : = how to build relationships for personal and organizational success /
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Public relations campaign strategies : = planning for implementation /
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Communicating when your company is under siege = surviving public crisis /
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Business partnering for continuous improvement = how to forge enduring alliances among employees, suppliers & customers /
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The future of excellence in public relations and communication management : = challenges for the next generation /
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Handbook of corporate communication and public relations = pure and applied /
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Business golf = the art of building business relationships on the links /
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Becoming a public relations writer = a writing process workbook for the profession /
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The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
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Using public relations strategies to promote your nonprofit organization /
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The handbook of strategic public relations & integrated communications /
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Manager's guide to excellence in public relations and communication management /
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PR - a persuasive industry? = spin, public relations, and the shapingof the modern media /
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International communications strategy : = developments in cross-cultural communications, PR and social media /
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Reputation management : = the key to successful public relations and corporate communication /
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Public relations writing worktext : = a practical guide for the profession /
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Public relations and communication management : = current trends and emerging topics /
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The four stages of highly effective crisis management = how to manage the media in the digital age /
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Asian perspectives on the development of public relations : = other voices /
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Eastern European perspectives on the development of public relations = other voices /
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Managing TV brands with social media = an empirical analysis of television series brands /
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Navigating the talent shift = how to build on-demand teams that drive innovation, control costs, and get results /
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The new rules of marketing & PR = how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
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The PR masterclass = how to develop a public relations strategy that works! /
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World class communication = how great CEOs win with the public, shareholders, employees, and the media /
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Public relations and participatory culture : = fandom, social media and community engagement /
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Social media campaigns : = strategies for public relations and marketing /
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Becoming a public relations writer : = strategic writing for emerging and established media /
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Global writing for public relations : = connecting in English with stakeholders and publics worldwide /
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Pitch, tweet, or engage on the street : = how to practice global public relations and strategic communication /
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Starting up in business networks = why relationships matter in entrepreneurship /
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The PR buzz factor = how using public relations can boost your business /
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Online public relations = a practical guide to developing an online strategy in the world of social media /
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(Electronic resources)
Social media campaigns : = strategies for public relations and marketing /
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The corporate newsroom = steering companies efficiently through communication /
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The apology impulse = how the business world ruined sorry and why we can't stop saying it /
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Disruption in the boardroom = leading corporate governance and oversight into an evolving digital future /
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Corporate diversity communication strategy = an insight into American MNCs' online communities and social media engagement /
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The new public : = professional communication and the means of social influence /
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Business partnering for continuous improvement : = how to forge enduring alliances among employees, suppliers & customers /
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Managing your reputation : = how to plan and run communications programmes that win friends and build success /
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The marketing of rebellion : = insurgents, media, and international activism /
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Getting attention = leading-edge lessons for publicity and marketing /
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The handbook of strategic public relations & integrated communications
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Full frontal PR = getting people talking about you, your business, or your product /
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Making it in public relations = an insider's guide to career opportunities /
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Winning PR in the wired world = powerful communications strategies for the noisy digital space /
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What's keeping your customers up at night? = close more deals by selling to your client's pain /
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Corporate reputation, the brand & the bottom line = powerful proven communication strategies for maximizing value /
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Never eat alone and other secrets to success : = one relationship at a time /
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The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
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(Language materials, printed)
Risk issues and crisis management in public relations : = a casebook of best practice /
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Strategic communications planning : = for effective public relations and marketing /
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The PR buzz factor = how using public relations can boost your business /
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Public relations in global cultural contexts : = multi-paradigmatic perspectives /
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The four stages of highly effective crisis management : = how to manage the media in the digital age /
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(Language materials, printed)
World class communication : = how great CEOs win with the public, shareholders, employees, and the media /
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(Language materials, printed)
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