Consumer behavior.
概要
| 作品: | 294 作品在 70 項出版品 70 種語言 | |
|---|---|---|
書目資訊
Contradictions of consumption : = concepts, practices, and politics in consumer society /
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Microeconomics for business and marketing : = lectures, cases, and worked essays /
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Repeated financial decisions : = an experimental analysis : a research monograph /
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The new marketing era : = marketing to the imagination in a technology driven world /
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Understanding consumer decision making = the means-end approach to marketing and advertising strategy /
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The why of consumption = contemporary perspectives on consumer motives, goals, and desires /
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Think like your customer = a winning strategy to maximize sales by understanding how and why your customers buy /
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Pocketbook power = how to reach the hearts and minds of today's most coveted consumers--women /
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The making of the consumer : = knowledge, power and identity in the modern world /
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Building brand without mass media : = efficient and effective tools of brand building /
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Approximating prudence = Aristotelian practical wisdom and economic models of choice /
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Creative cost-benefits reinvention = how to reverse commoditization hell in the age of customer capitalism /
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Citizen-consumers and evolution = reducing environmental harm through our social motivation /
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Managing social media and consumerism : = the grapevine effect in competitive markets /
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Handbook of research on consumerism in business and marketing : = concepts and practices /
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The power of customer misbehavior : = drive growth and innovation by learning from your customers /
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Staying the consumption course = exploring the individual lock-in process in service relationships /
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Marketing and consumer behavior : = concepts, methodologies, tools, and applications /
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Handbook of research on promotional strategies and consumer influence in the service sector
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Online consumer behavior = theory and research in social media, advertising, and e-tail /
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Encouraging participative consumerism through evolutionary digital marketing = emerging research and opportunity /
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Contemporary marketing strategy = analyzing consumer behavior to drive managerial decision making /
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Handbook of research on leveraging consumer psychology for effective customer engagement
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Predicting trends and building strategies for consumer engagement in retail environments
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Haptic sensation and consumer behaviour = the influence of tactile stimulation in physical and online environments /
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Who's driving electric cars = understanding consumer adoption and use of plug-in electric cars /
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Context and cognition in consumer psychology = how perception and emotion guide action /
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The theory of the marketing firm = responding to the imperatives of consumer-orientation /
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The post-pandemic business playbook = customer-centric solutions to help your firm grow /
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Transitioning media in a post COVID world = digital transformation, immersive technologies, and consumer behavior /
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Misleading marketing communication = assessing the impact of potentially deceptive food labelling on consumer behaviour /
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Methods in consumer research.. Volume 2,. Alternative approaches and special applications
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The modern customer - the PHANTOM = customers on the run: how sales must respond to radically new buying behavior /
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Direct marketing in action = cutting-edge strategies for finding and keeping the best customers /
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Social media addiction in Generation Z consumers = implications for business and marketing /
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Analysing web traffic = a case study on artificial and genuine advertisement-related behaviour /
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Cultural and social influences on consumer behavior = uncertainty avoidance, rituals, and external threats /
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Targeting the trendsetting consumer : = how to market your product or service to influential buyers /
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Musique et publicit歋 = comment tirer parti du potentiel de la musique dans une cr歋ation publicitaire? /
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Online consumer psychology = understanding and influencing consumer behavior in the virtual world /
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The soul of the new consumer = authenticity -- what we buy and why in the new economy /
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Modeling consumer adoption of the Internet as a shopping medium : = an integrated perspective /
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Marketing metaphoria : = what deep metaphors reveal about the minds of consumers /
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Reflexivity in economics = an experimental examination on the self-referentiality of economic theories /
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Consumer behavior, organizational development, and electronic commerce : = emerging issues for advancing modern socioeconomies /
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Handbook of research on digital media and advertising = user generated content consumption /
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Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format /
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The brand strategist's guide to desire : = how to give consumers what they actually want /
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Consumer behavior, organizational development, and electronic commerce = emerging issues for advancing modern socioeconomies /
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Assortment and merchandising strategy = building a retail plan to improve shopper experience /
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Consumer engineering, 1920s-1970s = marketing between expert planning and consumer responsiveness /
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Handbook of research on retailing techniques for optimal consumer engagement and experiences
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