Marketing research.
Overview
| Works: | 171 works in 39 publications in 39 languages | |
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Titles
Marketing intelligence : = discover what your customers really want and what your competitors are up to /
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Satisfaction : = how every great company listens to the voice of the customer /
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Marketing research for non-profit, community and creative organizations : = how to improve your product, find customers and effectively promote your message /
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Using secondary data in marketing research = United States and worldwide /
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A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
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(Electronic resources)
Adaptability through dynamic capabilities = how management can recognize opportunities and threats /
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(Electronic resources)
Collaborative research design = working with business for meaningful results /
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Market research : = a guide to planning, methodology and evaluation /
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Questions that sell : = the powerful process for discovering what your customer really wants /
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The handbook of marketing research : = uses, misuses, and future advances /
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The marketing playbook : = five battle-tested plays for capturing and keeping the lead in any market /
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Data mining and market intelligence for optimal marketing returns /
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Marketing research : = within a changing information environment /
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Mixed method research design = an application in consumer-brand relationships (CBR) /
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(Electronic resources)
Achieving planned innovation : = a proven system for creating successful new products and services /
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Boundary spanning elements and the marketing function in organizations = concepts and empirical studies /
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(Electronic resources)
Humanizing big data : = marketing at the meeting of data, social science and consumer insight /
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(Electronic resources)
Gear up = test your business model potential and plan your path to success /
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(Electronic resources)
The handbook of mobile market research = tools and techniques for market researchers /
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(Electronic resources)
Reinventing the entrepreneur : = turning your dream business into a reality /
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(Electronic resources)
The handbook of market intelligence : = understand, compete and grow in global markets /
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(Electronic resources)
It's not the size of the data-it's how you use it = smarter marketing with analytics and dashboards /
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(Electronic resources)
Collaborative research design = working with business for meaningful findings /
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(Electronic resources)
Divining desire : = focus groups and the culture of consultation /
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The great facilitator = reflections on the contributions of Joseph F. Hair, Jr. to marketing and business research /
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Goliath strikes back = how traditional retailers are winning back customers from ecommerce startups /
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(Electronic resources)
Market research in the Internet age : = leveraging the Internet for market measurement and consumer insight /
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Market engineering = insights from two decades of research on markets and information /
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(Electronic resources)
Karma queens, geek gods, & innerpreneurs = meet the 9 consumer types shaping today's marketplace /
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Marketing analytics = a practical guide to improving consumer insights using data techniques /
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(Electronic resources)
Brandchild = remarkable insights into the minds of today's global kids and their relationships with brands /
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(Electronic resources)
Fandom analytics = creating and harnessing consumer and cultural passion /
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(Electronic resources)
Marketing and entrepreneurship : = research ideas and opportunities /
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What do your customers really want? : = here's a sure-fire way to find out /
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Marketing research : = measurement and method : a text with cases /
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Experiment-research methodology in marketing : = types and applications /
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Market research best practice : = 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /
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Consumer insight = how to use data and market research to get closer to your customer /
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(Electronic resources)
Forecasting and market analysis techniques = a practical approach /
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(Language materials, printed)
Marketing research for non-profit, community and creative organizations = how to improve your product, find customers and effectively promote your message /
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(Language materials, printed)
Data-driven marketing : = the 15 metrics everyone in marketing should know /
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Modern marketing theory : = critical issues in the philosophy of marketing science /
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Strategic market planning : = the pursuit of competitive advantage /
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Instructor's manual to accompany essentials of consumer behavior /
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(Language materials, printed)
A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
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(Electronic resources)
Quantitative marketing and marketing management = marketing models and methods in theory and practice /
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(Electronic resources)
Field guide to case study research in business-to-business marketing and purchasing
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(Electronic resources)
Advertising and anthropology : = ethnographic practice and cultural perspectives /
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
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Handbook of research on leveraging consumer psychology for effective customer engagement
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Predicting trends and building strategies for consumer engagement in retail environments
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(Electronic resources)
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