Marketing research.

The marketing playbook : = five battle-tested plays for capturing and keeping the lead in any market / by: (Language materials, printed)

Doing research projects in marketing, management and consumer research by: (Electronic resources)

The academic, practitioner divide in marketing = myth or reality? / by: (Electronic resources)

Consumer behavior / by: (Language materials, printed)

Using secondary data in marketing research = United States and worldwide / by: (Language materials, printed)

Marketing research for non-profit, community and creative organizations = how to improve your product, find customers and effectively promote your message / by: (Language materials, printed)

Conducting market research for international business / by: (Language materials, printed)

A concise guide to market research = the process, data, and methods using IBM SPSS statistics / by: (Electronic resources)

The entrepreneur's guide to market research by: (Language materials, printed)

Marketing = the basics / by: (Electronic resources)

Mixed method research design = an application in consumer-brand relationships (CBR) / by: (Electronic resources)

Mind genomics = a guide to data-driven marketing strategy / by: (Electronic resources)

The focused interview : = a manual of problems and procedures / by: (Language materials, printed)

Collaborative research design = working with business for meaningful findings / by: (Electronic resources)

Handbook of research on intelligent techniques and modeling applications in marketing analytics by: (Electronic resources)

Marketing research = a practical approach / by: (Electronic resources)

Consumer behaviour and marketing research = (text and cases) / by: (Electronic resources)

Handbook of research on leveraging consumer psychology for effective customer engagement by: (Electronic resources)

Python for marketing research and analytics by: (Electronic resources)

Market engineering = insights from two decades of research on markets and information / by: (Electronic resources)

Long-term impact of marketing = a compendium / by: (Electronic resources)

Advertising and anthropology : = ethnographic practice and cultural perspectives / by: (Language materials, printed)

Reinventing the entrepreneur : = turning your dream business into a reality / by: (Electronic resources)

Fandom analytics = creating and harnessing consumer and cultural passion / by: (Electronic resources)

Marketing analytics = a practical guide to improving consumer insights using data techniques / by: (Electronic resources)

Marketing research : = management, method, and cases / by: (Language materials, printed)

Marketing research / by: (Language materials, printed)

Marketing research : = an applied orientation / by: (Language materials, printed)

Marketing research in action / by: (Language materials, printed)

Understanding & designing marketing research / by: (Language materials, printed)

Consumer behavior / by: (Language materials, printed)

Marketing and entrepreneurship : = research ideas and opportunities / by: (Language materials, printed)

Market research : = using forecasting in business / by: (Language materials, printed)

Cheap but good marketing research / by: (Language materials, printed)

Marketing intelligence : = discover what your customers really want and what your competitors are up to / by: (Language materials, printed)

Essentials of marketing research / by: (Language materials, printed)

Research for marketing / by: (Language materials, printed)

Psychologische Marktforschung / by: (Language materials, printed)

Strategic change : = building a high performance organization / by: (Language materials, printed)

Marketing strategies : = new approaches, new techniques / by: (Language materials, printed)

What do your customers really want? : = here's a sure-fire way to find out / by: (Language materials, printed)

Exploring marketing research / by: (Language materials, printed)

Marketing research : = measurement and method : a text with cases / by: (Language materials, printed)

Marketing research in a marketing environment / by: (Language materials, printed)

The marketing research process. by: (Language materials, printed)

Marketing research / by: (Language materials, printed)

Market research in travel and tourism / by: (Language materials, printed)

Marketing research / by: (Language materials, printed)

Marketing research : = an applied orientation / by: (Language materials, printed)

The handbook for focus group research / by: (Language materials, printed)

Applied consumer behaviour / by: (Language materials, printed)

Essentials of marketing research / by: (Language materials, printed)

Basic marketing research / by: (Language materials, printed)

Consumer behavior : = a strategic approach / by: (Language materials, printed)

Marketing research / by: (Language materials, printed)

The art & science of interpreting market research evidence / by: (Language materials, printed)

Marketing research / by: (Language materials, printed)

Marketing research: = intelligence and management by: (Language materials, printed)

Practical marketing research by: (Electronic resources)

Questions that sell : = the powerful process for discovering what your customer really wants / by: (Language materials, printed)

Marketing research : = within a changing information environment by: (Language materials, printed)

Marketing research essentials / by: (Language materials, printed)

Marketing research / by: (Language materials, printed)

Experiment-research methodology in marketing : = types and applications / by: (Language materials, printed)

Market research best practice : = 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / by: (Language materials, printed)

Meeting of the minds = creating the market-based enterprise / by: (Electronic resources)

Marketing research by: (Electronic resources)

Marketing research for managers by: (Electronic resources)

Brandchild = remarkable insights into the minds of today's global kids and their relationships with brands / by: (Electronic resources)

Consumer insight = how to use data and market research to get closer to your customer / by: (Electronic resources)

Market research made easy by: (Electronic resources)

Market intelligence = how and why organizations use market research / by: (Electronic resources)

Market research in practice = a guide to the basics / by: (Electronic resources)

Innovative competitive strategy by: (Electronic resources)

Marketing research = text and cases / by: (Electronic resources)

The effective use of market research by: (Electronic resources)

Research from De Montfort University Marketing Department by: (Electronic resources)

Action research in marketing by: (Electronic resources)

New research findings from Warwick Business School by: (Electronic resources)

Ethnography for marketers : = a guide to consumer immersion / by: (Language materials, printed)

Satisfaction : = how every great company listens to the voice of the customer / by: (Language materials, printed)

Qualitative marketing research : = a cultural approach / by: (Language materials, printed)

Data mining and market intelligence for optimal marketing returns / by: (Language materials, printed)

Marketing research : = an aid to decision making / by: (Language materials, printed)

Marketing research for non-profit, community and creative organizations : = how to improve your product, find customers and effectively promote your message / by: (Language materials, printed)

Marketing research : = an aid to decision making / by: (Language materials, printed)

Marketing research : = the impact of the Internet / by: (Language materials, printed)

Marketing research / by: (Language materials, printed)

Marketing research : = within a changing information environment / by: (Language materials, printed)

Introduction to export market research. by: (Language materials, printed)

Marketing research : = methodological foundations / by: (Language materials, printed)

Customer satisfaction measurement for ISO 9000:2000 by: (Language materials, printed)

Forecasting and market analysis techniques = a practical approach / by: (Language materials, printed)

Critical marketing studies / by: (Language materials, printed)

Data-driven marketing : = the 15 metrics everyone in marketing should know / by: (Language materials, printed)

Selling big = growing your business within large companies / by: (Language materials, printed)

Basic marketing research / by: (Language materials, printed)

Conducting market research for international business by: (Electronic resources)

Data mining and market intelligence for optimal marketing returns by: (Electronic resources)

Modern marketing theory : = critical issues in the philosophy of marketing science / by: (Language materials, printed)

Strategic market planning : = the pursuit of competitive advantage / by: (Language materials, printed)

Instructor's manual to accompany essentials of consumer behavior / by: (Language materials, printed)

Research in consumer behavior. by: (Language materials, printed)

Research analysis for marketing decision / by: (Language materials, printed)

New directions in international advertising research by: (Electronic resources)

Reviving traditions in research on international market entry by: (Electronic resources)

Review of marketing research. Volume 1 / by: (Electronic resources)

Review of marketing research. Volume 2 / by: (Electronic resources)

Review of marketing research. Volume 3 / by: (Electronic resources)

Review of marketing research. Volume 4 / by: (Electronic resources)

Review of marketing research. Volume 5 / by: (Electronic resources)

Review of marketing research. Vol. 6 / by: (Electronic resources)

Review of marketing research. Vol. 7 / by: (Electronic resources)

Quantitative marketing and marketing management = marketing models and methods in theory and practice / by: (Electronic resources)

Marketing research / by: (Language materials, printed)

Essentials of marketing research / by: (Language materials, printed)

Marketing research : = methodological foundations / by: (Language materials, printed)

Quantitative Models in Marketing Research. by: (Electronic resources)

Basic marketing research / by: (Language materials, printed)

Review of marketing research = special issue : marketing legends / by: (Electronic resources)

The Bibliography of marketing research methods / by: (Language materials, printed)

Review of marketing research.. Vol. 10 by: (Electronic resources)

A concise guide to market research = the process, data, and methods using IBM SPSS statistics / by: (Electronic resources)

Boundary spanning elements and the marketing function in organizations = concepts and empirical studies / by: (Electronic resources)

Consumer behavior / by: (Language materials, printed)

Field guide to case study research in business-to-business marketing and purchasing by: (Electronic resources)

Humanizing big data : = marketing at the meeting of data, social science and consumer insight / by: (Electronic resources)

Gear up = test your business model potential and plan your path to success / by: (Electronic resources)

The handbook of mobile market research = tools and techniques for market researchers / by: (Electronic resources)

The handbook of market intelligence : = understand, compete and grow in global markets / by: (Electronic resources)

Advances in global marketing = a research anthology / by: (Electronic resources)

It's not the size of the data-it's how you use it = smarter marketing with analytics and dashboards / by: (Electronic resources)

Adaptability through dynamic capabilities = how management can recognize opportunities and threats / by: (Electronic resources)

Market research = the process, data, and methods using Stata / by: (Electronic resources)

Customer satisfaction measurement for ISO 9000:2000 by: (Electronic resources)

Transgenerational marketing = evolution, expansion, and experience / by: (Electronic resources)

Handbook of research on managing and influencing consumer behavior by: (Electronic resources)

Political marketing alchemy = the state of opinion research / by: (Electronic resources)

Social big data analytics = practices, tchniques, and applications / by: (Electronic resources)

Divining desire : = focus groups and the culture of consultation / by: (Language materials, printed)

The great facilitator = reflections on the contributions of Joseph F. Hair, Jr. to marketing and business research / by: (Electronic resources)

Goliath strikes back = how traditional retailers are winning back customers from ecommerce startups / by: (Electronic resources)

Market research in the Internet age : = leveraging the Internet for market measurement and consumer insight / by: (Language materials, printed)

Marketing research : = private and public sector decisions / by: (Language materials, printed)

Experiment-research methodology in marketing = types and applications / by: (Electronic resources)

Marketing and entrepreneurship = research ideas and opportunities / by: (Electronic resources)

Karma queens, geek gods, & innerpreneurs = meet the 9 consumer types shaping today's marketplace / by: (Electronic resources)

International marketing research = a transformative approach / by: (Electronic resources)

Collaborative research design = working with business for meaningful results / by: (Electronic resources)