Marketing research.
概要
| 作品: | 171 作品在 39 項出版品 39 種語言 | |
|---|---|---|
書目資訊
Market engineering = insights from two decades of research on markets and information /
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Questions that sell : = the powerful process for discovering what your customer really wants /
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Consumer insight = how to use data and market research to get closer to your customer /
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Quantitative marketing and marketing management = marketing models and methods in theory and practice /
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A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
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Boundary spanning elements and the marketing function in organizations = concepts and empirical studies /
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It's not the size of the data-it's how you use it = smarter marketing with analytics and dashboards /
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The great facilitator = reflections on the contributions of Joseph F. Hair, Jr. to marketing and business research /
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Goliath strikes back = how traditional retailers are winning back customers from ecommerce startups /
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Marketing analytics = a practical guide to improving consumer insights using data techniques /
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Market research best practice : = 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /
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Marketing intelligence : = discover what your customers really want and what your competitors are up to /
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The marketing playbook : = five battle-tested plays for capturing and keeping the lead in any market /
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Brandchild = remarkable insights into the minds of today's global kids and their relationships with brands /
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Marketing research for non-profit, community and creative organizations : = how to improve your product, find customers and effectively promote your message /
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Marketing research for non-profit, community and creative organizations = how to improve your product, find customers and effectively promote your message /
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Modern marketing theory : = critical issues in the philosophy of marketing science /
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A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
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Achieving planned innovation : = a proven system for creating successful new products and services /
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Advertising and anthropology : = ethnographic practice and cultural perspectives /
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Humanizing big data : = marketing at the meeting of data, social science and consumer insight /
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The handbook of mobile market research = tools and techniques for market researchers /
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The handbook of market intelligence : = understand, compete and grow in global markets /
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Adaptability through dynamic capabilities = how management can recognize opportunities and threats /
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
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Handbook of research on leveraging consumer psychology for effective customer engagement
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Predicting trends and building strategies for consumer engagement in retail environments
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