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Overview
Titles
Subjects
Advertising - Moral and ethical aspects.
Overview
Works:
2 works in 2 publications in 2 languages
Titles
Rethinking advertising = ethics and effectiveness /
by:
(Electronic resources)
Branded content = the fateful merging of media and marketing /
by:
(Electronic resources)
Subjects
Marketing.
Advertising- Moral and ethical aspects.
Advertising.
Product placement in mass media.
Marketing- Technological innovations.
SOCIAL SCIENCE / Media Studies
Internet marketing.
Advertising- Technological innovations.
Business Ethics.
Internet advertising.
Marketing- Moral and ethical aspects.
Branding (Marketing)
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