renqing

關係行銷投資與顧客購買意圖之探討 : = 華人世界人情與感情的中介效果 = A Study of relationship marketing investments and customer purchase intentions: mediation effects of renqing and ganqing in Chinese societies / by: (Language materials, printed)

trust

renqing

gratitude

guanxi marketing

commitment

RM investments

purchase intentions

relationship marketing

ganqing