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Titles
流行平價服飾品牌的消費者市場區隔與滿意度之研究 : = 以UNIQLO與ZARA為例 = A study on consumer market segmentation and satisfaction on cheap fashion brand: UNIQLO and ZARA as example /
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Subjects
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消費者特性
消費者滿意度
Fast fashion
Consumer characteristic
人口統計變數
Demographic variable
Market segmentation
市場區隔
Consumer satisfaction
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