隱性行銷

隱性行銷揭露前後之購買意願變化 : = 以專櫃、開架式眼影產品之比較研究 = The change of purchase intention before and after covert marketing disclosure - a comparative study of high-end and self-selective eye shadow products / by: (Language materials, printed)

品牌強度

涉入程度

endorser

brand strength

purchase intention

隱性行銷

代言人

the degree of involvement

購買意願

covert marketing