purchase intention
概要
| 作品: | 9 作品在 7 項出版品 7 種語言 | |
|---|---|---|
書目資訊
探討持續使用Line貼圖的購買意願 : = 以社交需求為中介變數 = Effects of Continuous Use of LINE Stickers on Purchase Intention - with Social Needs as a Mediator /
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(書目-語言資料,印刷品)
The behavioral implications of the representation of women in advertisements : = The moderating role of feminism /
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探討社群媒體上購買意願之影響因素 : = 以在台灣之臉書為例 = Exploring factors that influence purchase intention on social media: A case of Facebook in Taiwan /
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(書目-語言資料,印刷品)
比較式廣告操弄意圖與購買意願之研究 = = A study on manipulative intent and purchase intention in comparative advertising /
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臉書廣告對越南Z世代消費者購買意願之影響 = = The effect of Facebook advertising on generation Z consumers' purchase intention in Vietnam /
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(書目-語言資料,印刷品)
主題