Branding (Marketing) - China.

Advances in Chinese brand management by: (Electronic resources)

China branding = cases from Zhejiang / by: (Electronic resources)

Chinese local new luxury brands in a digitally empowered era = cultivation, transformation and upgrading / by: (Electronic resources)

Sharing behavior of brand crisis information on social media = a case study of Chinese Weibo / by: (Electronic resources)

Yes logo = uncovering the recipes of branding success in the world's largest consumer market / by: (Electronic resources)

Cross-cultural communication of chinese brands by: (Electronic resources)

Brand name products- China.

Product management- China.

Branding.

Business enterprises- China.

Marketing.

Business and Management.

Asian Economics.

Media Planning.

Communication in export marketing- China.

Customer Relationship Management.

International Business.

Global and International Culture.

Cultural Studies.

Market Research/Competitive Intelligence.

Branding (Marketing)- Technological innovations- China.

Luxuries- Marketing.- China

Social Media.

Public Relations.

Emerging Markets/Globalization.

Digital Marketing.

Branding (Marketing)- China.

Branding (Marketing)- China

Consumer Behavior.

Asian Business.

Online social networks in business- China.