Neuromarketing.
Overview
| Works: | 5 works in 3 publications in 3 languages | |
|---|---|---|
Titles
Innovative research methodologies in management.. Volume II,. Futures, biometrics and neuroscience research
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(Electronic resources)
Neuromarketing and big data analytics for strategic consumer engagement = emerging research and opportunities /
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(Electronic resources)
Neuromarketing in business = identifying implicit purchase drivers and leveraging them for sales /
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(Electronic resources)
Subjects