奢侈品

事件行銷對品牌經驗影響之研究 = = The Effect of Event Marketing on Brand Experience:Empirical Evidence from Luxury Goods : 以奢侈品為例 / by: (Language materials, printed)

一生一次的奢華滋味 = = Luxuivious & aitistic : 舒夢蘭上流社會採訪記事 / by: (Language materials, printed)

精品策略 / by: (Language materials, printed)

奢侈品史 / by: (Language materials, printed)

人工智慧如何基於預期違背理論(EVT)提升客戶對奢侈品的購買意願 = = How AI elevates customers purchase intention on luxury good products based on theory of expectancy violation (EVT) / by: (Language materials, printed)

奢侈品策略 : = 讓你的品牌,成為所有人奢求的夢想 / by: (Language materials, printed)

一件五萬美元手工大衣的經濟之旅 / by: (Language materials, printed)

新精品行銷時代 / by: (Language materials, printed)

影響消費者購買奢侈品因素之研究 : = 以珠寶、皮件、服飾為例 = A study of factors affecting consumers’ purchase of luxury goods - the case of jewelry, leather goods, clothing / by: (Language materials, printed)

品牌經驗

時尚

自我概念

預期違背理論（EVT）

消費

商品管理

自我認同

自我價值

產品屬性

Luxury Goods

Product Attributes and Purchase Intention

奢侈品

self-identity

Chatbot Warmth

vanity

luxury goods

self-worth

聊天機器人能力

Cognitive Attitude

品牌行銷

brand experience

self-concept

聊天機器人的溫暖

Chatbot Competence

Perceived Value

事件行銷

行銷策略

品牌

虛榮特質

產品類別

模糊層級分析法(FAHP)

感知價值

Affective Attitude

體驗行銷

衣飾

product category

Fuzzy Analytical Hierarchy Process (FAHP)

Theory of Expectancy Violation (EVT),