識別吸引力

連鎖咖啡廳「顧客－公司認同」之研究 = = A Study on Customer-Company Identification in Chain Coffee Shop. / by: (Language materials, printed)

顧客關係管理、關係品質、品牌認同對顧客忠誠度、顧客公民行為影響之研究 : = 以花蓮高爾夫球場為例 = A Study on the influence of customer relationship management, relationship quality, and brand identity upon customer loyalty and customer citizenship behaviors – using Hualien golf course as an example / by: (Language materials, printed)

公司識別

員工服務表現

連鎖咖啡廳

識別吸引力

識別相似性

服務接觸要素

顧客與其他顧客互動

顧客關係管理

顧客公民行為

Customer Relationship Management

Customer Loyalty

顧客滿意度

顧客忠誠度

識別聲望

品牌認同

識別獨特性

顧客忠誠度。

顧客對公司認同

關係品質

Brand Identity

Relationship Quality

Customer Citizenship Behavior

鑲嵌

實體環境設施

Identity Attractiveness