顧客體驗

商店氣氛、顧客體驗、購物價值及行為意向之關係研究 = = The Study of the Relationships among Store Atmosphere, Custom Experience, Shopping Value and Behavior Intention : An Empirical Study of McDonald's Coffee Shop in Northern Taiwan : 以北部地區麥當勞咖啡館為例 / by: (Language materials, printed)

顧客體驗、服務品質、顧客信任、知覺風險、顧客知覺價值對消費者行為之研究 = = A study on customer experience, service quality, customer trust, perceived risk and customer perceived value on consumer behavior / by: (Language materials, printed)

顧客信任

customer perceived value

商店氣氛

顧客知覺價值

perceived risk

購物價值

咖啡

服務品質

知覺風險

消費者行為

顧客體驗

行為意向

customer trust

consumer behavior

customer experience

品牌態度

service quality