銷售人員特質

運用線性結構關係模式探討銷售人員特質、品牌權益、銷售行為、關係品質、顧客自發行為與銷售績效關係之影響 = = Applying Linear Structural Equation Model to Study the Influence of Salesperson Characteristics, Brand Equity, Selling Behavior, Relationship Quality, Customer Voluntary Performance and Sales Performance : An Empirical Study of Life Insurance Industy in Taiwan : 以台灣壽險業為例 / by: (Language materials, printed)

探討壽險要保人投保行為之研究 = = The study of policyholder insures behavior in life industry / by: (Language materials, printed)

運用結構方程模式探討銷售人員特質、品牌權益、知覺風險、顧客滿意度、關係品質與顧客忠誠度之影響 = = Applying Structural Equation Model to Study the Influence of Personality Characteristics, Brand Equity, Preceived Risk, Customer Satisfaction, Relationship Quality and Customer Loyalty : An Empirical Study of VIP Wealth Management in Taiwan' Banks : 以台灣銀行業貴賓理財為例 / by: (Language materials, printed)

探討供公眾使用建築物會消防之顧客自發行為影響 = = The study of Customer Voluntary performance the fire controlsafety facility : The research area covered was Taoyuan County : 以桃園地區為例 / by: (Language materials, printed)

中小企業對授信往來銀行之顧客忠誠研究 = = The Study on Customer Loyalty of Correspondent Credit Banks in SMEs / by: (Language materials, printed)

影響消費者購買化妝品之顧客忠誠研究-以知覺價值為中介變數 = = The Study of Antecedents of Customer Loyalty for Cosmeties Purchase – Perecived Value as Mediating Variable / by: (Language materials, printed)

化工建材銷售行為之研究 = = Selling behavior study of chemical building materials : an example of silicone rubber : 以矽橡膠為例 / by: (Language materials, printed)

顧客自發行為

銷售行為

銷售績效

知覺價值

信任

中小企業

矽橡膠

關係行銷

顧客忠誠度

顧客滿意度

產品價格

交貨績效

企業形象

線性結構關係模式

關係品質

服務品質

知覺風險

授信銀行

結構方程式

顧客忠誠

行為意向

銷售人員特質

承諾

品牌權益

結構方程模式