展望理論
Overview
| Works: | 4 works in 2 publications in 2 languages | |
|---|---|---|
Titles
得還是失？ : = 廣告框架對購買意願的影響 = Gain or loss? -The impact of the advertisements' framing on the purchase intention /
by:
(Language materials, printed)
資產減損對公司後續投資決策之影響 = = The impact of asset impairment on subsequent corporate investment decisions /
by:
(Language materials, printed)