可信度

價格保證策略對消費者決策行為之影響 = = The influence of price-matching guarantee policy to consumers' decision behaviors : Tested by the modulate effects of reference price and store image : 以參考價格和商店形象調節效果驗證 / by: (Language materials, printed)

如何影響社群媒體中的追隨者？探討意見領袖使命感、工作職業配適對追隨者的影響 = = How to influence followers in social media? ‬Exploring the consequencesof opinion leaders’ living a calling and P-J fit on followers’ attitude and behavior / by: (Language materials, printed)

參考價格

可信度

個人─工作配適度

商店形象

person-job fit

實驗設計

網路口碑

活出使命

credibility

價格保證策略

虛榮

living a calling

electronic word-of-mouth