體驗行銷
概要
| 作品: | 13 作品在 2 項出版品 2 種語言 | |
|---|---|---|
書目資訊
餐飲服務業消費者體驗對顧客反應之影響 = = The Impact of Consumer Experience on Customer Response in Food Service Industry : The Experiential Marketing Perspective : 體驗行銷之觀點 /
by:
(書目-語言資料,印刷品)
事件行銷對品牌經驗影響之研究 = = The Effect of Event Marketing on Brand Experience:Empirical Evidence from Luxury Goods : 以奢侈品為例 /
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(書目-語言資料,印刷品)
影響消費者購買豪華進口汽車因素之研究 : = 以Mercedes–Benz與BMW為例 = A study of factors affecting consumers' purchase of imported luxury cars : the case of Mercedes-Benz and BMW /
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(書目-語言資料,印刷品)
主題