購買意願

來源國形象、企業形象對購買意願之影響-以綠色產品、產品涉入程度為調節作用 = = The Effects of Country-of-origin and Corporate Image on Purchase Intention - Green Product and Product Involvement as Modulating Factors / by: (書目-語言資料,印刷品)

探討持續使用Line貼圖的購買意願 : = 以社交需求為中介變數 = Effects of Continuous Use of LINE Stickers on Purchase Intention - with Social Needs as a Mediator / by: (書目-語言資料,印刷品)

探討促銷方式與廣告型態對女性消費者購買意願之影響 : = 以開架彩妝品為例 = Exploring the impact of product promotion and advertising on female consumer purchase intentions : An example of open-frame cosmetics / by: (書目-語言資料,印刷品)

實況主與遊玩動機對消費者購買遊戲商品行為之探討 = = The study of game streamer and motivation on consumers' purchase behavior / by: (書目-語言資料,印刷品)

比較式廣告操弄意圖與購買意願之研究 = = A study on manipulative intent and purchase intention in comparative advertising / by: (書目-語言資料,印刷品)

探討消費者對聯合品牌之品牌評價、知覺配適度與購買意願之影響 : = 以精品珠寶品牌T牌為例 = Exploring the Effect of Brand Evaluation in Co-branding, and Perceived Fit on Consumer’s Purchase Intention - A Case of Boutique Jewelry T Brand / by: (書目-語言資料,印刷品)

影響消費者購買豪華進口汽車因素之研究 : = 以Mercedes–Benz與BMW為例 = A study of factors affecting consumers' purchase of imported luxury cars : the case of Mercedes-Benz and BMW / by: (書目-語言資料,印刷品)

以商品稀少性探討購買意願之影響 : = 以愛迪達球鞋為例 = Exploring the impact of scarcity on purchase intention : an example of adidas limited sneakers / by: (書目-語言資料,印刷品)