購買意願
Overview
| Works: | 24 works in 10 publications in 10 languages | |
|---|---|---|
Titles
消費者知覺風險、網站特質與賣方特質對拍賣網站購物意願影響之研究 = = The Effects of Consumers’ Perceived Risk, Characteristics of Web Sites, and Online Sellers on Purchase Intention in Online Auction /
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以科技接受模式探討數位學習之學習滿意及購買意願 = = Using Technology Acceptance Model to Explore E-learning of learning Satisfaction and Purchase intentions /
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探討分期付款機制對購買意願之影響 = = The Study of the Influence of Installment to Purchase Intention : Mediating Effect of Perceived Price and Perceived Financial Risk : 以價格認知及知覺財務風險為中介變數 /
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網站設計因子與網路口碑對消費者購買意願影響之研究 = = The Impact of website design factors and e-WOM on consumers’ purchase intention : From transaction cost economics perspectives : 交易成本觀點 /
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消費者購買境外金融商品意願影響因素之研究-以分紅保單為例 = = A Study of Consumer Purchase Intention of Offshore Financial Products-with a Case Study of Dividend Insurance Policy /
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來源國形象、企業形象對購買意願之影響-以綠色產品、產品涉入程度為調節作用 = = The Effects of Country-of-origin and Corporate Image on Purchase Intention - Green Product and Product Involvement as Modulating Factors /
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探討持續使用Line貼圖的購買意願 : = 以社交需求為中介變數 = Effects of Continuous Use of LINE Stickers on Purchase Intention - with Social Needs as a Mediator /
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探討促銷方式與廣告型態對女性消費者購買意願之影響 : = 以開架彩妝品為例 = Exploring the impact of product promotion and advertising on female consumer purchase intentions : An example of open-frame cosmetics /
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隱性行銷揭露前後之購買意願變化 : = 以專櫃、開架式眼影產品之比較研究 = The change of purchase intention before and after covert marketing disclosure - a comparative study of high-end and self-selective eye shadow products /
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影響消費者購買豪華進口汽車因素之研究 : = 以Mercedes–Benz與BMW為例 = A study of factors affecting consumers' purchase of imported luxury cars : the case of Mercedes-Benz and BMW /
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道德情緒對氣候變遷產品之購買意願分析 : = 生態環境承諾、從眾效應與產品涉入程度之影響 = The Effect of moral emotions on purchase intention of climate change products : The Roles of ecological commitment, bandwagon effect and product involvement /
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比較式廣告操弄意圖與購買意願之研究 = = A study on manipulative intent and purchase intention in comparative advertising /
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價格促銷頻率及價格折扣幅度對於購買意願之影響 = = The Effect of Discount Frequency and Discount Depth on Purchase Intention /
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以商品稀少性探討購買意願之影響 : = 以愛迪達球鞋為例 = Exploring the impact of scarcity on purchase intention : an example of adidas limited sneakers /
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探討消費者對聯合品牌之品牌評價、知覺配適度與購買意願之影響 : = 以精品珠寶品牌T牌為例 = Exploring the Effect of Brand Evaluation in Co-branding, and Perceived Fit on Consumer’s Purchase Intention - A Case of Boutique Jewelry T Brand /
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流行焦慮對消費者購買意願影響之研究 : = 以產品涉入與線上購物為調節變數 = A study of Fashion Anxiety and Consumer Intention -Taking Online Shopping and Product Involvement as Moderating Factors /
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實況主與遊玩動機對消費者購買遊戲商品行為之探討 = = The study of game streamer and motivation on consumers' purchase behavior /
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