購買意願

價格促銷頻率及價格折扣幅度對於購買意願之影響 = = The Effect of Discount Frequency and Discount Depth on Purchase Intention / by: (書目-語言資料,印刷品)

消費者購買境外金融商品意願影響因素之研究-以分紅保單為例 = = A Study of Consumer Purchase Intention of Offshore Financial Products-with a Case Study of Dividend Insurance Policy / by: (書目-語言資料,印刷品)

來源國形象、企業形象對購買意願之影響-以綠色產品、產品涉入程度為調節作用 = = The Effects of Country-of-origin and Corporate Image on Purchase Intention - Green Product and Product Involvement as Modulating Factors / by: (書目-語言資料,印刷品)

以商品稀少性探討購買意願之影響 : = 以愛迪達球鞋為例 = Exploring the impact of scarcity on purchase intention : an example of adidas limited sneakers / by: (書目-語言資料,印刷品)

流行焦慮對消費者購買意願影響之研究 : = 以產品涉入與線上購物為調節變數 = A study of Fashion Anxiety and Consumer Intention -Taking Online Shopping and Product Involvement as Moderating Factors / by: (書目-語言資料,印刷品)

探討促銷方式與廣告型態對女性消費者購買意願之影響 : = 以開架彩妝品為例 = Exploring the impact of product promotion and advertising on female consumer purchase intentions : An example of open-frame cosmetics / by: (書目-語言資料,印刷品)

隱性行銷揭露前後之購買意願變化 : = 以專櫃、開架式眼影產品之比較研究 = The change of purchase intention before and after covert marketing disclosure - a comparative study of high-end and self-selective eye shadow products / by: (書目-語言資料,印刷品)

探討分期付款機制對購買意願之影響 = = The Study of the Influence of Installment to Purchase Intention : Mediating Effect of Perceived Price and Perceived Financial Risk : 以價格認知及知覺財務風險為中介變數 / by: (書目-語言資料,印刷品)