品牌權益
概要
作品: | 57 作品在 5 項出版品 5 種語言 |
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書目資訊
產品涉入程度、品牌形象、品牌權益與顧客回應間之關係探討 = = The relationships exploration among product involvement, brand image, brand equity and customer responses. /
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影響國內航線顧客忠誠度之相關探討 = = The Study of Influence Customer Loyalty in Domestic Airlines /
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影響北臺灣大樓住戶消防工程設備品牌權益關係之研究 = = The Study of Affecting Factors of Fire Control Constructions and Equipments in Northern Taiwan /
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影響台灣地區遊客對香港迪士尼樂園顧客忠誠度關係之研究 = = The Study of the Effects to Customer Loyalty in Taiwan of Hong Kong Disneyland /
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顧客自發行為影響模式之探討 = = The study of Customer Voluntary performance model : An Empirical Study of Banking Industry in Taiwan : 以台灣銀行業財富管理部門為例 /
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影響加油站顧客忠誠度因素之探討 = = The Impact Factors on Customer Loyalty in Retail Gas Industry : An Empirical Study of Service Stations in Taipei Metropolitan : 以台北地區加油站為例 /
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影響消費者購買銀行理財商品滿意度之研究 = = The Study of The Consumer's Satisfaction in Purchasing Banking Financial Products /
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臺灣消費者汽車購前評估之研究 = = The Study of Pre-Purchase Evaluation of Purchasing Vehicle for Taiwan Consumers /
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台灣證券商顧客自發行為之研究 = = The Study of Customer Voluntary Performance : An Empirical Study of Security Industry in Taiwan /
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台灣地區保戶購買人身保險意圖探討 = = An Empirical Study of Life Insurance Policyholder Purchase Intention in Taiwan /
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消費者購買成藥之顧客忠誠度探討 = = The Study of Customer Loyalty in Purchasing Non-Prescription Drugs /
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學校品牌對學生行為意圖之影響 = = The Impact of School Brand on Students' Behavioral Intention : An Empirical Study of Private Senior High School in Tao-Yuan : 以桃園縣私立高中為例 /
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非營利組織整合行銷傳播研究 = = The Study of Integrated Marketing Communication for Non-Profit Organization : An Empirical Study of Corporate Foundations : 以企業基金會為例 /
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美語雜誌消費者顧客忠誠度之研究 = = The Study of Customer Loyalty for English Magazine Consumers /
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網路商店購物顧客自發行為之研究 = = The Study of Customer Voluntary Performance for Internet Shopping /
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影響壽險業臨櫃客服中心顧客滿意因素之研究 = = The Study of Influence Factors of Customer Satisfaction in the Life Insurance Walk-in Customer Service Center /
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影響女性顧客購買化妝品忠誠度之關係探討 = = The Study of Female Customer Loyalty in Purchasing Cosmetics /
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國際觀光旅館顧客忠誠度之研究 = = The Study of Customer Loyalty : An Empirical Study of an International Hotel in Hualien : 以花蓮某國際觀光旅館為例 /
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醫療顧客自發行為之研究 = = The Study of Medical Customer Voluntary Performance : An Empirical Study of Hospital Industry in Hualien : 以花蓮地區醫院為例 /
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加盟業者品牌忠誠度之研究 = = The Study of Franchise Brand Loyalty : An Empirical Study of Real Estate Broker of Franchisers : 以不動產仲介經紀業連鎖加盟店為例 /
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聯合行銷活動對於品牌權益之影響 : = 以觀光業為例 = The impact of joint marketing activities on brand equity - an example of Taiwan’s tourism industry /
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社群媒體行銷對品牌權益影響之研究 : = 以結構鑲嵌為調節效果 = A study on the influence of social media marketing on brand equity - taking structure embeddedness as moderator /
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影響消費者購買化妝品之顧客忠誠研究-以知覺價值為中介變數 = = The Study of Antecedents of Customer Loyalty for Cosmeties Purchase – Perecived Value as Mediating Variable /
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化工建材銷售行為之研究 = = Selling behavior study of chemical building materials : an example of silicone rubber : 以矽橡膠為例 /
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