顧客滿意

服務品質知覺公平顧客滿意與購後意願之相關性研究 : = 以花蓮地區3C零售業為例 / by: (Language materials, printed)

價格認知公平性對顧客保留之影響 = = The Effects of Payment Equity on Customer Retention : An Empirical Study of Credit Cards' Customers : 銀行信用卡客戶之實證研究 / by: (Language materials, printed)

投資型保險商品顧客再購意圖之研究 = = The Study of the Effects to Repurchase Intention in Investment Products : An Empirical Research of Fubon life Assurance Company : 以富邦人壽為例 / by: (Language materials, printed)

消費者再購意圖之研究 = = A Study of Consumer's Repurchase Intention : TV Shopping as Example : 以電視購物為例 / by: (Language materials, printed)

網路商店顧客價值之研究 = = The Study of Customer Value for Web Stores / by: (Language materials, printed)

影響溫泉遊憩區顧客滿意度與口碑傳播意向之研究 = = The Study of the Effects to Customer Satisfaction and Word-of-Mouth Intention of Hot Springs Recreation in Hualien : 以花蓮地區溫泉業為例 / by: (Language materials, printed)

探討行動加值服務對於行動網路服務之顧客價值、顧客滿意與再購意圖 = = The Study of Mobile Value-Added Service for Mobile Network Service–Customer Value, Customer Satisfaction and Re-Purchase Intention / by: (Language materials, printed)

3C零售業

顧客正面情緒

投資績效

顧客價值前因

行動網路服務

關係行銷

人格特質

體驗價值

再購意圖

電視購物

溫泉

實用價值

沉浸理論

服務品質

情感性承諾

口碑

購後意願

顧客滿意

顧客保留

顧客價值

知覺公平

享樂價值

價格認知公平性

口碑傳播意向

結構方程模式

行動加值服務