Luxury.

Understanding luxury fashion = from emotions to brand building / by: (書目-電子資源)

Marketing luxury services = concepts, strategy, and practice / by: (書目-電子資源)

The new luxury experience = creating the ultimate customer experience / by: (書目-電子資源)

The creation of the extraordinary = perspectives on luxury / by: (書目-電子資源)

Marketing opportunities and challenges in a changing global marketplace = proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference / by: (書目-電子資源)

Enlightened marketing in challenging times = proceedings of the 2019 AMS World Marketing Congress (WMC) / by: (書目-電子資源)

Rethinking luxury fashion = the role of cultural intelligence in creative strategy / by: (書目-電子資源)

Luxury tourism = market trends, changing paradigms, and best practices / by: (書目-電子資源)

Luxury yachting = perspectives on tourism, practice and context / by: (書目-電子資源)

Omni-personal luxury = how to transform your luxury business for the digital age / by: (書目-電子資源)