風險認知

國人國際旅遊傳染病風險認知相關影響因素之研究 = = The study of influence factors of the Risk perception of international traveling infectious disease of taiwan people / by: (Language materials, printed)

自我建構與調節焦點配適對健康食品廣告的說服效果 = = The Persuasion Effect of Self Construal and Regulatory Focus on Health Food Advertising : The Moderating Effect of Risk Perception : 風險認知的干擾影響 / by: (Language materials, printed)

風險認知

時間框架

健康食品

調節焦點

自我建構

調節配適

健康信念模式

國際旅遊傳染病