知覺風險

以品牌延伸模式探討消費者對電子服務之態度 = = The Understanding of Consumer Attitudes toward E-services by Applying Brand Extension Model / by: (書目-語言資料,印刷品)

影響女性顧客購買化妝品忠誠度之關係探討 = = The Study of Female Customer Loyalty in Purchasing Cosmetics / by: (書目-語言資料,印刷品)

電子商務環境中網路品牌權益對知覺風險影響之探討 = = The study of relationship between online brand equity and Perceived risk in e-commerce / by: (書目-語言資料,印刷品)

消費者購買境外金融商品意願影響因素之研究-以分紅保單為例 = = A Study of Consumer Purchase Intention of Offshore Financial Products-with a Case Study of Dividend Insurance Policy / by: (書目-語言資料,印刷品)

消費者使用行動支付意圖之研究 : = 以花蓮地區消費者為例 = The research on consumer behavioral intention for using mobile payment service - a case in Hualien County / by: (書目-語言資料,印刷品)

運用線性結構關係模式探討化妝水購買涉入、品牌權益、知覺風險、顧客忠誠度與消費者生活型態關係之研究 / by: (書目-語言資料,印刷品)

運用結構方程模式探討知覺風險、服務品質、滿意度、信任及承諾之關係 = = Appling Structural Equation Modeling to Study the Relationship among Perceived Risk, Service Quality, Satisfaction, Trust, and Commitment : Take Catering Service Industry of Eastern Taiwan as An Example : 台灣東部地區團膳業為例 / by: (書目-語言資料,印刷品)

影響消費者購買銀行理財商品滿意度之研究 = = The Study of The Consumer's Satisfaction in Purchasing Banking Financial Products / by: (書目-語言資料,印刷品)

銀行信用貸款業務之顧客自發行為研究 = = The Study of Customer Voluntary Performance on Consumer Credit Loan of Banking / by: (書目-語言資料,印刷品)

探討台灣汽車消費者資訊搜尋行為 = = The Study of Taiwan's Consumer Information Search Behavior for Automobiles : An Integrative Model : 整合模型之研究 / by: (書目-語言資料,印刷品)

消費者購買成藥之顧客忠誠度探討 = = The Study of Customer Loyalty in Purchasing Non-Prescription Drugs / by: (書目-語言資料,印刷品)

危險作業安全行為之前置因素之研究 = = The Study of Antecedents of Safety Behavior for Risk-Workplace / by: (書目-語言資料,印刷品)

消費者採用網路銀行之相關因素探討 = = A Study on the Consumer Adoption Behaviors of Internet Bank / by: (書目-語言資料,印刷品)

醫院健檢中心受檢者知覺風險與滿意度之研究 = = A Study of Consumer's Perceived Risk and Satisfaction in Physical Examination Center of Hospital / by: (書目-語言資料,印刷品)

政府推動家電廠商節能標章政策之研究-以消費者購買知覺意識評量 / by: (書目-語言資料,印刷品)

消費者網路購買意圖前置因素之研究—以認知態度為中介變數 = = The Study of Antecedents of Consumers’ Purchase Intention for Online Shopping – The Mediation of Cognitive Attitude / by: (書目-語言資料,印刷品)

連鎖加盟業者行銷道德之研究（以茶飲連鎖加盟為例） = = A Marketing Ethics study of Franchise Manager:In case of Tea-drinking Franchisee / by: (書目-語言資料,印刷品)

影響網路銀行使用行為之研究 = = The Study of Affecting Factors of Internet Bank Actual Behavior / by: (書目-語言資料,印刷品)

消費者購買筆記型電腦外部資訊搜尋行為之研究-以自我效能為調節變項 = = The Study of Consumer External Information Search Behavior for Notebooks-The Moderating Effect of Self-Efficacy / by: (書目-語言資料,印刷品)

影響消費者使用電子帳單意願因素之探討 = = Study on Factors Influencing Consumers’Willingness to Use Electronic Bill / by: (書目-語言資料,印刷品)

The Study of factors affecting intention to use online hotel booking in Vietnam = = [越南消費者線上訂房系統使用意圖影響因素之研究] / by: (書目-語言資料,印刷品)

海外代購之消費者再購行為研究 : = 交易成本觀點 = Study on Repurchasing Intentions of Overseas Purchasing Consumers / by: (書目-語言資料,印刷品)

以科技接受度探討第三方支付再使用意願 : = 以YAHOO!奇摩輕鬆付為例 = A study of the reuse-intention for third-party payment based on technology acceptance model – the case of Yahoo billing / by: (書目-語言資料,印刷品)

顧客體驗、服務品質、顧客信任、知覺風險、顧客知覺價值對消費者行為之研究 = = A study on customer experience, service quality, customer trust, perceived risk and customer perceived value on consumer behavior / by: (書目-語言資料,印刷品)

影響納稅義務人採用網路報稅行為意向之探討 = = The study of the Influence on taxpayers behavioral intention use online tax-filing system / by: (書目-語言資料,印刷品)

購物網站再惠顧意圖影響因素之研究 = = A study on the influence factors for re-visiting online shop / by: (書目-語言資料,印刷品)

道德強度與道德判斷對消費者購買網路非法數位音樂之影響 = = The Effect of Moral Intensity and Moral Judgment on Consumers Purchasing Online Illegal Digital Music : An Empirical Study of the kuro and ezPeer Websites / by: (書目-語言資料,印刷品)

制度型信任與知覺風險影響網路消費者購物意圖之研究 : = 以Yahoo!奇摩購物1為例 / by: (書目-語言資料,印刷品)

運用線性結構關係模式探討共同基金涉入程度、服務品質、投資績效、顧客滿意度、品牌權益、知覺風險對顧客忠誠度之影響 : = 以台灣投資信託產業貴賓級客戶為例 / by: (書目-語言資料,印刷品)