產品涉入
概要
| 作品: | 12 作品在 2 項出版品 2 種語言 | |
|---|---|---|
書目資訊
虛擬實境新產品應用之擴散潛在因素研究 = = Study on Potential Diffision Factors of Virtual Reality New Products Applications /
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(書目-語言資料,印刷品)
流行焦慮對消費者購買意願影響之研究 : = 以產品涉入與線上購物為調節變數 = A study of Fashion Anxiety and Consumer Intention -Taking Online Shopping and Product Involvement as Moderating Factors /
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(書目-語言資料,印刷品)
品牌策略與產品契合策略對品牌延伸效果之影響 = = The Effects of Branding and Product Fit Strategies on Brand Extension /
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探討台灣汽車消費者資訊搜尋行為 = = The Study of Taiwan's Consumer Information Search Behavior for Automobiles : An Integrative Model : 整合模型之研究 /
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(書目-語言資料,印刷品)
主題