產品涉入
Overview
| Works: | 12 works in 2 publications in 2 languages | |
|---|---|---|
Titles
虛擬實境新產品應用之擴散潛在因素研究 = = Study on Potential Diffision Factors of Virtual Reality New Products Applications /
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(Language materials, printed)
來源國形象、企業形象對購買意願之影響-以綠色產品、產品涉入程度為調節作用 = = The Effects of Country-of-origin and Corporate Image on Purchase Intention - Green Product and Product Involvement as Modulating Factors /
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(Language materials, printed)
流行焦慮對消費者購買意願影響之研究 : = 以產品涉入與線上購物為調節變數 = A study of Fashion Anxiety and Consumer Intention -Taking Online Shopping and Product Involvement as Moderating Factors /
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(Language materials, printed)
品牌策略與產品契合策略對品牌延伸效果之影響 = = The Effects of Branding and Product Fit Strategies on Brand Extension /
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(Language materials, printed)
探討台灣汽車消費者資訊搜尋行為 = = The Study of Taiwan's Consumer Information Search Behavior for Automobiles : An Integrative Model : 整合模型之研究 /
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(Language materials, printed)
Subjects