產品涉入
概要
| 作品: | 12 作品在 2 項出版品 2 種語言 | |
|---|---|---|
書目資訊
品牌策略與產品契合策略對品牌延伸效果之影響 = = The Effects of Branding and Product Fit Strategies on Brand Extension /
by:
(書目-語言資料,印刷品)
線上購物的猶豫理由對線上購物之影響-以產品涉入程度及產品性質為調節效果 = = The Effect of Online Delay Reason on Online Purchase: The Moderating Effect of Product Involvement and Product Attribute /
by:
(書目-語言資料,印刷品)
虛擬實境新產品應用之擴散潛在因素研究 = = Study on Potential Diffision Factors of Virtual Reality New Products Applications /
by:
(書目-語言資料,印刷品)
主題