產品涉入
概要
作品: | 12 作品在 2 項出版品 2 種語言 |
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書目資訊
品牌策略與產品契合策略對品牌延伸效果之影響 = = The Effects of Branding and Product Fit Strategies on Brand Extension /
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(書目-語言資料,印刷品)
探討台灣汽車消費者資訊搜尋行為 = = The Study of Taiwan's Consumer Information Search Behavior for Automobiles : An Integrative Model : 整合模型之研究 /
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(書目-語言資料,印刷品)
線上購物的猶豫理由對線上購物之影響-以產品涉入程度及產品性質為調節效果 = = The Effect of Online Delay Reason on Online Purchase: The Moderating Effect of Product Involvement and Product Attribute /
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(書目-語言資料,印刷品)
主題