關係行銷
Overview
| Works: | 29 works in 2 publications in 2 languages | |
|---|---|---|
Titles
價格認知公平性對顧客保留之影響 = = The Effects of Payment Equity on Customer Retention : An Empirical Study of Credit Cards' Customers : 銀行信用卡客戶之實證研究 /
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影響台灣地區遊客對香港迪士尼樂園顧客忠誠度關係之研究 = = The Study of the Effects to Customer Loyalty in Taiwan of Hong Kong Disneyland /
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華人「關係」量表之發展 = = The Development of Guanxi Scale : From the Perspective of Internal Customers : 內部顧客觀點 /
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從關係行銷觀點探討顧客忠誠 = = Customer Loyalty under Relationship Marketing Perspective : The Case of Asia Radio Station : 以亞洲廣播電台為例 /
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(Language materials, printed)
線上旅遊商店之顧客忠誠度研究 = = The Study of Customer Loyalty for Online Travel Agencies /
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影響消費者購買化妝品之顧客忠誠研究-以知覺價值為中介變數 = = The Study of Antecedents of Customer Loyalty for Cosmeties Purchase – Perecived Value as Mediating Variable /
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銀行貴賓戶財富管理服務之研究 = = Study on bank's VIP wealth management service /
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網路商店購物顧客自發行為之研究 = = The Study of Customer Voluntary Performance for Internet Shopping /
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