Corporate Communication/Public Relations.
Overview
| Works: | 64 works in 64 publications in 64 languages | |
|---|---|---|
Titles
Wine positioning = a handbook with 30 case studies of wine brands and wine regions in the world /
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(Electronic resources)
Why games are good for business = how to leverage the power of serious games, gamification and simulations /
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(Electronic resources)
Demystifying talent management = a critical approach to the realities of talent /
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(Electronic resources)
Managing TV brands with social media = an empirical analysis of television series brands /
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(Electronic resources)
Navigating the talent shift = how to build on-demand teams that drive innovation, control costs, and get results /
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(Electronic resources)
Speaking as women leaders = meetings in Middle Eastern and Western contexts /
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(Electronic resources)
Communication in the organizational environment = functions, determinants and areas of influence /
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(Electronic resources)
Out-thinking organizational communications = the impact of digital transformation /
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(Electronic resources)
Starting up in business networks = why relationships matter in entrepreneurship /
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(Electronic resources)
North American perspectives on the development of public relations = other voices /
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(Electronic resources)
Success metrics = a multidimensional framework for measuring organizational success /
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(Electronic resources)
Communication excellence = how to develop, manage and lead exceptional communications /
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(Electronic resources)
A discussion on Chinese road of NGOs = reform and co-governance by society /
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(Electronic resources)
Bricks to clicks = why some brands will thrive in E-commerce and others won't /
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(Electronic resources)
Political branding strategies = campaigning and governing in Australian politics /
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(Electronic resources)
Intellectual capital in German non-profit organisations = an empirical study /
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(Electronic resources)
The discourse of business meetings = agency and power in financial organizations /
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(Electronic resources)
Linguistic pragmatics of intercultural professional and business communication
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(Electronic resources)
Personal brand creation in the digital age = theory, research and practice /
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(Electronic resources)
Storytelling in organizations = a narrative approach to change, brand, project and knowledge management /
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(Electronic resources)
Create and deliver a killer product demo = tips and tricks to wow your customers /
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(Electronic resources)
The instigatory theory of NGO communication = strategic communication in civil society organizations /
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(Electronic resources)
Managing Chinese-African business interactions = growing intercultural competence in organizations /
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(Electronic resources)
Corporate diversity communication strategy = an insight into American MNCs' online communities and social media engagement /
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(Electronic resources)
Influencer marketing for brands = what YouTube and Instagram can teach you about the future of digital advertising /
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(Electronic resources)
Communicating space exploration = challenges, state of the art and future trends /
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(Electronic resources)
The evolution of corporate disclosure = insights on traditional and modern corporate communication /
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(Electronic resources)
Crisis, catastrophe, and disaster in organizations = managing threats to operations, architecture, brand, and stakeholders /
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(Electronic resources)
Narrative organizations = making companies future proof by working with stories /
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(Electronic resources)
Broadening cultural horizons in social marketing = comparing case studies from Asia-Pacific /
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(Electronic resources)
Trade wins or trade wars = the perceptions and knowledge in the free trade debate /
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(Electronic resources)
Developer relations = how to build and grow a successful developer program /
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(Electronic resources)
Corporate communications in restructuring phases = successfully shaping change with strategic communication /
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(Electronic resources)
Disruption in the boardroom = leading corporate governance and oversight into an evolving digital future /
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(Electronic resources)
Rock the tech stage = how the best speakers in tech present ideas and pitch products /
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(Electronic resources)
Development of integrated reporting in the SME sector = case studies from European countries /
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(Electronic resources)
Diplomacy, organisations and citizens = a European communication perspective /
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(Electronic resources)
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