Corporate Communication/Public Relations.

Intellectual capital in German non-profit organisations = an empirical study / by: (書目-電子資源)

Motivating language theory = effective leader talk in the workplace / by: (書目-電子資源)

Crisis communication = a stakeholder approach / by: (書目-電子資源)

Marketing Wisdom by: (書目-電子資源)

Diplomacy, organisations and citizens = a European communication perspective / by: (書目-電子資源)

Coach and couch = the psychology of making better leaders / by: (書目-電子資源)

Return of the hustle = the art of marketing with music / by: (書目-電子資源)

Disclosure behavior of European firms around the adoption of IFRS by: (書目-電子資源)

Managing TV brands with social media = an empirical analysis of television series brands / by: (書目-電子資源)

Cosmopolitan managers = executive development that works / by: (書目-電子資源)

Measuring country image = theory, method, and effects / by: (書目-電子資源)

Speaking as women leaders = meetings in Middle Eastern and Western contexts / by: (書目-電子資源)

The language of museum communication = a diachronic perspective / by: (書目-電子資源)

Brand hate = navigating consumer negativity in the digital world / by: (書目-電子資源)

Communication in the organizational environment = functions, determinants and areas of influence / by: (書目-電子資源)

Communicating in digital age corporations by: (書目-電子資源)

Ghostwriting and the ethics of authenticity by: (書目-電子資源)

Starting up in business networks = why relationships matter in entrepreneurship / by: (書目-電子資源)

North American perspectives on the development of public relations = other voices / by: (書目-電子資源)

Success metrics = a multidimensional framework for measuring organizational success / by: (書目-電子資源)

Communication excellence = how to develop, manage and lead exceptional communications / by: (書目-電子資源)

A discussion on Chinese road of NGOs = reform and co-governance by society / by: (書目-電子資源)

Bricks to clicks = why some brands will thrive in E-commerce and others won't / by: (書目-電子資源)

Political branding strategies = campaigning and governing in Australian politics / by: (書目-電子資源)

Leadership and the construction of environmental concern by: (書目-電子資源)

Customer engagement marketing by: (書目-電子資源)

The discourse of business meetings = agency and power in financial organizations / by: (書目-電子資源)

Linguistic pragmatics of intercultural professional and business communication by: (書目-電子資源)

Personal brand creation in the digital age = theory, research and practice / by: (書目-電子資源)

Storytelling in organizations = a narrative approach to change, brand, project and knowledge management / by: (書目-電子資源)

Strategic employee communication = building a culture of engagement / by: (書目-電子資源)

Brand hate = navigating consumer negativity in the digital world / by: (書目-電子資源)

Teaching business discourse by: (書目-電子資源)

Legal language and business communication by: (書目-電子資源)

Transforming organizations = narrative and story-based approaches / by: (書目-電子資源)

The instigatory theory of NGO communication = strategic communication in civil society organizations / by: (書目-電子資源)

Managing Chinese-African business interactions = growing intercultural competence in organizations / by: (書目-電子資源)

Corporate diversity communication strategy = an insight into American MNCs' online communities and social media engagement / by: (書目-電子資源)

Influencer marketing for brands = what YouTube and Instagram can teach you about the future of digital advertising / by: (書目-電子資源)

Communicating space exploration = challenges, state of the art and future trends / by: (書目-電子資源)

The evolution of corporate disclosure = insights on traditional and modern corporate communication / by: (書目-電子資源)

Crisis, catastrophe, and disaster in organizations = managing threats to operations, architecture, brand, and stakeholders / by: (書目-電子資源)

Narrative organizations = making companies future proof by working with stories / by: (書目-電子資源)

Broadening cultural horizons in social marketing = comparing case studies from Asia-Pacific / by: (書目-電子資源)

Lead community fundraising = successfully connecting people digitally / by: (書目-電子資源)

Developer relations = how to build and grow a successful developer program / by: (書目-電子資源)

Corporate communications in restructuring phases = successfully shaping change with strategic communication / by: (書目-電子資源)

Pitch perfect = raising capital for your startup / by: (書目-電子資源)

Disruption in the boardroom = leading corporate governance and oversight into an evolving digital future / by: (書目-電子資源)

Rock the tech stage = how the best speakers in tech present ideas and pitch products / by: (書目-電子資源)

Development of integrated reporting in the SME sector = case studies from European countries / by: (書目-電子資源)

University initiatives in climate change mitigation and adaptation by: (書目-電子資源)

Create and deliver a killer product demo = tips and tricks to wow your customers / by: (書目-電子資源)

Trade wins or trade wars = the perceptions and knowledge in the free trade debate / by: (書目-電子資源)