廣告

經營品牌Must read : = 廣告高手給行銷人的秘密意見 / by: (Language materials, printed)

游擊式廣告 : = 經濟有效的行銷新武器 / by: (Language materials, printed)

成功的廣告策略 / by: (Language materials, printed)

啊哈!公關 : = 行銷策略大師談公關與廣告的新定位 / by: (Language materials, printed)

形象High客 / by: (Language materials, printed)

品牌策略 / by: (Language materials, printed)

中國近代廣告文化 / by: (Language materials, printed)

廣告武林祕笈外一章 / by: (Language materials, printed)

27個廣告最常犯的錯誤 / by: (Language materials, printed)

微笑太陽 : = 中國成功品牌的整合行銷戰略 / by: (Language materials, printed)

顧客不會主動告訴你 / by: (Language materials, printed)

廣告與促銷 : = 含網際網路 / by: (Language materials, printed)

廣告傳播 = = Advertising communications / by: (Language materials, printed)

Google / by: (Language materials, printed)

廣告與促銷 : = 品牌傳播的密訣 / by: (Language materials, printed)

廣告中符碼轉換現象之研究 = = The Code-switching in Taiwanese Advertisements / by: (Language materials, printed)

創意雞飛狗跳 / by: (Language materials, printed)

經營客戶的藝術 : = 專業業務一定要會的54件事 / by: (Language materials, printed)

廣告設計基礎 / by: (Electronic resources)

2006-2007年 = = Report on the promotion trend of China's advertisers... : 中國廣告主營銷推廣趨勢報告 / by: (Language materials, printed)

關於廣告學的100個故事 = = 100 stories of advertisements / by: (Language materials, printed)

時報廣告獎創意精選得獎影片作品集 = = 29th times adwertising awards : 時報廣告金像獎 / . [2], . 第二十九屆 by: (Projected and video material)

時報廣告獎創意精選得獎影片作品集 = = 13th times international chinese adwertising : 時報世界華文廣告獎 / . [5], . 第十三屆 by: (Projected and video material)

時報廣告獎創意精選得獎影片作品集 = = 30th times adwertising awards : 時報廣告金像獎 / . [3], . 第三十屆 by: (Projected and video material)

時報廣告獎創意精選得獎影片作品集 = = 14th times international chinese adwertising : 時報世界華文廣告獎 / . [6], . 第十四屆 by: (Projected and video material)

廣告與台灣社會變遷 = = Advertising and social change : Taiwan experience / by: (Language materials, printed)

廣告學概論 / by: (Language materials, printed)

廣告學 / by: (Language materials, printed)

歐格威談廣告 / by: (Language materials, printed)

展示設計 / by: (Language materials, printed)

虛偽不實廣告與公平交易法 : = 公平法與智產法系列三 / by: (Language materials, printed)

廣告設計的技法 / by: (Language materials, printed)

廣告管理 / by: (Language materials, printed)

廣告 / by: (Language materials, printed)

什麼是廣告? / by: (Sound recordings, nonmusical performance)

行銷廣告學 / by: (Sound recordings, nonmusical performance)

進入廣告世界 / by: (Sound recordings, nonmusical performance)

廣告陽謀 : = 廣告創意大公開 / by: (Language materials, printed)

日本流行文化認同程度與日文廣告效果關係之探討 / by: (Language materials, printed)

如何消費不受騙 : = 全國首部廣告騙術破解秘笈 / by: (Language materials, printed)

廣告與招牌 = = Advertising and sign boards / by: (Language materials, printed)

推銷.廣告.談判 : = 美國商場贏家秘笈 / by: (Language materials, printed)

廣告遊戲 : = 第一本現代廣告白皮書 / by: (Language materials, printed)

[廣告雜誌光碟] = Vcd in book by: (Projected and video material)

致富頻道 : = 我如何用有線電視創下一億美元業績 / by: (Language materials, printed)

廣告魔法師 : = 讓廣告實現你的夢想 / by: (Language materials, printed)

小企業的廣告戰術 / by: (Language materials, printed)

新EVENT : = 全效溝通掌握行銷脈動 / by: (Language materials, printed)

做個高附加價值的行銷人 : = 從創造力到執行力 / by: (Language materials, printed)

200個行銷創意妙方 : = 利用最低成本.創造無限商機 / by: (Language materials, printed)

左腦攻打右腦 / by: (Language materials, printed)

廣告學 / by: (Language materials, printed)

廣告學原理 = = The principles of advertising / by: (Language materials, printed)

英文廣告 = = 595 advertisements / by: (Language materials, printed)

廣告創意 = = Advertising creativiy : concept &practice : 概念與操作 / by: (Language materials, printed)

去它的廣告行銷 : = 經營好「自己」這個品牌,是人生成功的第一步 / by: (Language materials, printed)

廣告的真實與謊言 / by: (Language materials, printed)

廣告管理 / by: (Language materials, printed)

認識廣告 / by: (Language materials, printed)

皮爾松那形象法則 : = 成功打造個人和企業的金字招牌 / by: (Language materials, printed)

實用廣告學 = = Practical advertising / by: (Language materials, printed)

視覺行銷 : = 抓住怪怪粉絲(FANS) / by: (Language materials, printed)

行銷廣告策略 : = 創意顯學.出色智慧 / by: (Language materials, printed)

整合行銷傳播 = = Integrated Marketing Communication : 全方位理論架構與本土實務個案 / by: (Language materials, printed)

平面廣告文本之符號學與語用學研究 / by: (Language materials, printed)

廣告22黃金法則 / by: (Language materials, printed)

戶外廣告 = = Outdoor advertising design/production / by: (Language materials, printed)

贏在行銷 = = Winning Effective Marketing / by: (Language materials, printed)

廣告 : = 原理與實務 / by: (Language materials, printed)

政治廣告 : = 理論與實務 / by: (Language materials, printed)

有專業不必靠關係 : = 面對客戶該做的54件事 / by: (Language materials, printed)

廣告學 : = 管理.策略.創意 / by: (Language materials, printed)

廣告學 / by: (Language materials, printed)

3張嘴傳遍全世界 : = 口碑行銷的威力 / by: (Language materials, printed)

廣告 : = 原理與實務 / by: (Language materials, printed)

SBL超級籃球聯賽廣告效益與消費行為模式建構與驗證之研究 = = A study of framework developing of the advertising effect and consumer behavior of super basketball league / by: (Language materials, printed)

點子學 : = 優化創意心智8訣竅,捕捉點子5步驟 / by: (Language materials, printed)

口袋裡的廣告聖經 : = 52個無往不利的行銷點子 / by: (Language materials, printed)

廣告媒體運籌 / by: (Electronic resources)

網絡廣告設計與製作 : = 21世紀新聞與傳播學專業系列實驗教材 / by: (Electronic resources)

廣告文案教程 : = 廣告學精品教程 guang gao xue jing pin jiao cheng / by: (Electronic resources)

廣告理論與戰略 = = Advertising theory and strategies / by: (Language materials, printed)

我的廣告人生 : = 廣告巨人歷久彌新的行銷金律 / by: (Language materials, printed)

行銷的語言 : = 一句話.讓產品賣翻天 / by: (Language materials, printed)

運動廣告的感性訴求 : = 消費者購買動機之研究以[臺北市為例] / by: (Language materials, printed)

時報廣告獎創意精選得獎影片作品集 = = 28th times adwertising awards : 時報廣告金像獎 / . [1], . 第二十八屆 by: (Projected and video material)

時報廣告獎創意精選得獎影片作品集 = = 12th times international chinese adwertising : 時報世界華文廣告獎 / . [4], . 第十二屆 by: (Projected and video material)

時報廣告獎創意精選得獎影片作品集 = = 16th times asia-pacific adwertising awards : 時報亞太廣告獎 / . [7], . 第十六屆 by: (Projected and video material)

時報廣告獎創意精選得獎影片作品集 = = 17th times asia-pacific adwertising awards : 時報亞太廣告獎 / . [8], . 第十七屆 by: (Projected and video material)

時報廣告獎創意精選得獎影片作品集 = = 18th times asia-pacific adwertising awards : 時報亞太廣告獎 / . [9], . 第十八屆 by: (Projected and video material)

時報廣告獎創意精選得獎影片作品集 = = Times international chineseadwertising / . [10], . 時報世界華文廣告獎得獎影片精華 by: (Projected and video material)

創意精選 = = Times advertising awards annual : 時報廣告獎影片得獎作品集 / . 2 by: (Language materials, printed)

美好年代 巴黎片斷 : = 廣告海報中的城市故事 / by: (Language materials, printed)

花小錢作行銷 : = 不景氣下的利基行銷實戰守則 / by: (Language materials, printed)

菜尾 : = 孫大偉的菜尾与初衷 / by: (Language materials, printed)

看廣告學創意 / by: (Language materials, printed)

廣告學 = = 廣告理論檢討問題及參考事例 / by: (Language materials, printed)

時報亞太廣告獎得獎專輯. = The 12th Times Asia-Pacific advertising awards annual /. 第十二屆 = by: (Language materials, printed)

第九屆時報世界華文廣告獎專輯 = = 9th Times international Chinese advertising awards annual / by: (Language materials, printed)

時報廣告金像獎. = Times advertising awards annual /. 第二十四屆 = by: (Language materials, printed)

廣告創意 = = Advertising creativity : concept & practice : 概念與操作 / by: (Language materials, printed)

廣告學 : = 策略與管理 / by: (Language materials, printed)

廣告原理與實務 / by: (Language materials, printed)

廣告文案寫作原理與技巧 = = Copywriting for advertisements : principles and techniques / by: (Language materials, printed)

視覺說服 : = 形象在廣告中的作用 / by: (Language materials, printed)

廣告と商業美術 / by: (Language materials, printed)

Movie&design / by: (Language materials, printed)

廣告學 / by: (Language materials, printed)

台灣廣告50年 = = 50 years of Taiwan advertising : 23個關鍵時間點 / by: (Language materials, printed)

豪宅九論 / by: (Language materials, printed)

廣告學 / by: (Language materials, printed)

廣告企業法 : = 從消費者觀點出發 / by: (Language materials, printed)

現代與後現代時代的廣告 / by: (Language materials, printed)

進入廣告天地 / by: (Language materials, printed)

廣告活動個案研究 / by: (Language materials, printed)

廣告理論 / by: (Language materials, printed)

別跟大師唱反調 : = 93年度傑出廣告人士暨94年度廣告菁英班學員專刊 : 商業創意傑出獎 / by: (Language materials, printed)

廣告傳播技巧研究 / by: (Electronic resources)

廣告學 / by: (Language materials, printed)

新媒體消費革命 : = 行銷人與消費大眾之間的角力遊戲 / by: (Language materials, printed)

廣告大創意 / by: (Language materials, printed)

進入廣告天地 / by: (Language materials, printed)

國外精彩網頁設計 / . [1], . 商業經濟1 by: (Language materials, printed)

廣告學 : = 策略與創意 / by: (Language materials, printed)

哈姆雷特的行銷疑問 : = 26個可供借鏡的廣告行銷實例 / by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.096,. 特集会社‧学校案內 = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.096, . 特集イベント/キャンペーン = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.091, . 特集デパート‧流通 = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.098, . 特集企業広告/CI/ロゴマーク/キャラクター = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.099, . 特集シリーズ広告 = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.144, . 特集イベント/キャンペーン = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.100, . 特集ショップツール = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.101, . 特集会社‧学校案內 = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.102, . 特集イベント/キャンペーン = by: (Language materials, printed)

Ad select monthly. . Vol.103, . 特集デパート‧流通 =b月刊アドセレクト / by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.104, . 特集ダイレクトメール/案內状 = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.105, . 特集PR誌/フリーペーパー/折込広告 = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.106, . 特集ハウジング = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.107, . 特集会社案內‧学校案內 = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.108, . 特集イベント/キャンペーン = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.109, . 特集商品カタロダ = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.110, . 特集企業広告/CI/ロゴ/キャラクター = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.111, . 特集シリーズ広告 = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.112, . 特集ショップツール = by: (Language materials, printed)

Ad select monthly. = 月刊アドセレクト /. Vol.113, . 特集会社案內/学校案內 = by: (Language materials, printed)

定位 : = 在眾聲喧嘩的市場裡,進駐消費者心靈的最佳方法 / by: (Language materials, printed)

我地廣告 by: (Electronic resources)

臺灣觀光全球宣傳影片 = Taiwan tourism global promotional videos by: (Projected and video material)

中國廣告通史 / by: (Language materials, printed)

現代廣告戰略與戰術 / by: (Language materials, printed)

廣告與公關 / by: (Language materials, printed)

話說廣告 / by: (Language materials, printed)

廣告策劃技巧20例 / by: (Language materials, printed)

廣告媒體運用手冊 : = 廣告訊息有效傳播技術指南 / by: (Language materials, printed)

廣告行銷讀本 / by: (Language materials, printed)

廣告與店頭行銷管理 / by: (Sound recordings, nonmusical performance)

廣告學原理 / by: (Language materials, printed)

廣告學 / by: (Language materials, printed)

顛覆廣告 : = 來自法國的創意主張與經營策略 / by: (Language materials, printed)

認知推敲類型在廣告訊息處理與判斷上的影響 / by: (Language materials, printed)

廣告獎A錢記 / by: (Language materials, printed)

注意力行銷 / by: (Language materials, printed)

廣告人Must read : = 製作成功廣告的最高指導原則 / by: (Language materials, printed)

廣告風雲 / by: (Language materials, printed)

廣告創意 = = Creativity in advertisting / by: (Language materials, printed)

廣告與行銷 / by: (Language materials, printed)

廣告原理與實務 / by: (Language materials, printed)

廣告策略 = = Advertisting strategies / by: (Language materials, printed)

廣告學 : = 策略與管理 / by: (Language materials, printed)

廣告之民事法律責任 : = 以消費者保護法第二十二條及公平交易法第二十一條為研究核心 / by: (Language materials, printed)

廣告管理 / by: (Language materials, printed)

如何創造有效的電視廣告 / by: (Language materials, printed)

創意High客 / by: (Language materials, printed)

廣告管理實務 / by: (Language materials, printed)

經典廣告20 / by: (Language materials, printed)

廣告企劃 = = Advertising plan / by: (Language materials, printed)

幹嘛打廣告 : = 行銷教父的策略新配方 / by: (Language materials, printed)

分割美國 : = 廣告與新媒介世界 / by: (Language materials, printed)

廣告學 = = Advertising : 管理.策略.創意 / by: (Language materials, printed)

現代廣告學 = = Contemporary advertising / by: (Language materials, printed)

現代廣告概論 : = 策略與實務 / by: (Language materials, printed)

明日行銷 : = 左腦攻打右腦 / . 2 by: (Language materials, printed)

一鳴驚人 / by: (Language materials, printed)

網路賺錢術 : = 個人電腦+數據機=$$$$$$$ / by: (Language materials, printed)

廣告人也瘋狂 / by: (Language materials, printed)

2006年傑出廣告人&廣告業特別貢獻獎專刊 / by: (Language materials, printed)

廣告創意 = = Creativity in advertising / by: (Language materials, printed)

廣告 : = 傳播學的闡釋 : 傳播學的闡釋 / by: (Electronic resources)

廣告視覺設計基礎 : = 二十一世紀廣告叢書 er shi yi shi ji guang gao cong shu / by: (Electronic resources)

中國創意產業發展報告... : = 創意引領中國新經濟 / by: (Language materials, printed)

整合行銷傳播關鍵報告 : = 主管沒有教的行銷手法 / by: (Language materials, printed)

整合行銷傳播 = = Integrated marketing communication : 全方位理論架構與本土實務個案 / by: (Language materials, printed)

廣告公關新思維與香港業界對談 / by: (Language materials, printed)

時報廣告獎創意精選影片得獎作品集 = Times advertising awards annual:25th times advertising awards annual / by: (Projected and video material)

廣告製作技術 / by: (Language materials, printed)

廣告活動個案研究 / by: (Language materials, printed)

游擊廣告 / by: (Language materials, printed)

展覽空間規劃 : = 商展攤位設計 / by: (Language materials, printed)

第二十一屆時報廣告金像獎專輯 / by: (Language materials, printed)

全球成功廣告500則 / by: (Language materials, printed)

網頁廣告創意與製作 / by: (Language materials, printed)

國外精彩網頁設計 / . [2], . 商業經濟2 by: (Language materials, printed)

增加19倍銷售的廣告創意法 / by: (Language materials, printed)

一鳴驚人! / by: (Language materials, printed)

廣告學 = = Advertising : strategy & business case : 策略、經營與廣告個案實例 / by: (Language materials, printed)

チラシ制作者のための : = 最新チラシ制作完全ガイド2006 / by: (Language materials, printed)

動腦 = = Brain by: (Language materials, printed)

新觀念 = = New idea by: (Language materials, printed)

龍吟榜 = = Longyin review / by: (Language materials, printed)

行銷不必再喊選我選我 / by: (Language materials, printed)

超媒體時代成功贏得人心的行銷策略 / by: (Language materials, printed)

P.O.P.display design : = 展開圖と寫真で見る店頭POPデザイン集 / by: (Language materials, printed)

沒預算照樣有勝算的行銷創意術 / by: (Language materials, printed)

亮麗竹縣采風錄 / by: (Projected and video material)

當代廣告 = = Contemporary advertising: practive and concept : 操作與概念 / by: (Language materials, printed)

廣告、媒體與社會 = = Advertising, media and society : linear relationship / by: (Language materials, printed)

時報廣告金犢獎. = 兩岸十大品牌優秀廣告作品集 = 11th young times advertising awards annual /. 第十一屆 : by: (Language materials, printed)

廣告原理與策劃 by: (Electronic resources)

廣告管理 / by: (Language materials, printed)

強迫行為的心理學 : = 每個人都有「不做,就很難過的事」 : 狂洗手.猛整理.囤積.做完特定儀式才開始......有所成就的人,都有自己的強迫行為 / by: (Language materials, printed)

老廣告裡的新文學版本 / by: (Language materials, printed)

時間檔案館 / by: (Projected and video material)

廣告中的兩性研究 = = Research of gender in advertising / by: (Language materials, printed)

廣告及產品品質差異 = = The Difference between Advertisement and Product Quality / by: (Language materials, printed)

數位時代的奧格威談廣告 : = 聚焦消費洞察,解密品牌行銷 / by: (Language materials, printed)

中國廣告學術史論 = = A history of advertising study in China / by: (Language materials, printed)

アイデア. = Idea /. 402 = by: (Language materials, printed)

房地產廣告策劃與媒介傳播實操指南 / by: (Language materials, printed)

定位 : = 在眾聲喧嘩的市場裡,進駐消費者心靈的最佳方法 / by: (Language materials, printed)

支那廣告宣傳の技術 / by: (Language materials, printed)

20世紀上半葉 = = The first half of 20th century : 品牌在中國 : 《申報》廣告史料(1908-1949)研究 : brands in China / by: (Language materials, printed)

中國新文學廣告研究 / by: (Language materials, printed)

新中國老廣告 / . 1949-1966 by: (Language materials, printed)

品牌經營 / by: (Language materials, printed)

全球一流文案 : = 32位世界頂尖廣告人的創意之道 / by: (Language materials, printed)