品牌行銷

服務品牌延伸的灰色評估模型及應用 / by: (Language materials, printed)

故事的力量 = = Tell your brand story : 用故事力創造令人感動的行銷和口碑 : create impressive marketing and word of mouth / by: (Language materials, printed)

為什麼買UNIQLO要排隊? : = 品牌競爭的技術 / by: (Language materials, printed)

ブランド戰略から學ぶマーケティング : = 消費者の視點から企業戰略を知る / by: (Language materials, printed)

客製風暴 : = 解析未來十年商品.銷售.創業的獲利模式 / by: (Language materials, printed)

老實說就能賺錢 / by: (Language materials, printed)

品牌行銷與管理 = = Brand marketing and management / by: (Language materials, printed)

圖解第一品牌行銷秘訣 : = 第一品牌經營,沒有速成班 / by: (Language materials, printed)

口碑的力量 : = 人與企業最寶貴最強大的資產 / by: (Language materials, printed)

小數據獵人 / by: (Language materials, printed)

寵愛自己 : = 追求美麗的無限可能 / by: (Language materials, printed)

寵愛自己追求美麗的無限可能 / by: (Language materials, printed)

小國大品牌 : = 從委託代工到自創品牌的競合轉身 = Branding through dynamic co-opetition / by: (Language materials, printed)

用行銷改變世界 : = 品牌力背後觸動人心的商業洞察 = Business insight of marketing campaigns / by: (Language materials, printed)

贏在服務業市場 : = 以人力、技術、策略決勝 / by: (Language materials, printed)

搶佔消費者心智,就能賺到錢 : = 人心比流量更重要!創業者、品牌人、行銷人都必須學的營銷實戰術 / by: (Language materials, printed)

讓日本工藝走入下一個百年的設計經營術 / by: (Language materials, printed)

影響有影響力的人 : = 丁菱娟解密26堂公關課 / by: (Language materials, printed)

從0~1 = 自媒體品牌行銷術 / by: (Electronic resources)

學 品牌 : = 一個40年廣告老師傅的壓箱絕活 / by: (Language materials, printed)

馬場 = 揭開愛馬仕歷久彌新、百年不衰的行銷術與品牌故事 = The equestrian : galloping into the hermès world / by: (Electronic resources)

顧客價值行銷 = 35則從顧客角度出發, 提升品牌價值的行銷筆記 = Customer values / by: (Electronic resources)

極簡行銷課 = 什麼都能賣!創造流量.達成業績的關鍵5步驟 / by: (Electronic resources)

老店正潮 = 人文品牌街區發功 / by: (Electronic resources)

廉價的奢華 / by: (Language materials, printed)

棉花糖行銷學 / by: (Language materials, printed)

策略品牌管理 / by: (Language materials, printed)

品牌行銷 / by: (Language materials, printed)

營運計畫書撰寫 / by: (Language materials, printed)

體驗訊息 : = 看體驗行銷如何改變品牌世界 / by: (Language materials, printed)

品牌個性影響力 : = 數位時代的口碑行銷 / by: (Language materials, printed)

行銷趨勢 / by: (Language materials, printed)

CEO教你搶攻中國新通路 / by: (Language materials, printed)

五感品牌力 : = 打造自我風格的品牌工程 / by: (Language materials, printed)

簡單就是你的品牌力 : = 頂尖品牌是如何保持它的簡單與成功 / by: (Language materials, printed)

從Brand到Icon,文化品牌行銷學 : = 看世界頂尖企業如何創造神話、擦亮招牌 / by: (Language materials, printed)

品牌管理 = = Brand management / by: (Language materials, printed)

品牌行銷與管理 = = Brand marketing & management / by: (Language materials, printed)

臺灣工藝之家品牌形塑專輯 = = Branding Projects of Taiwan Crafts Workshop / . 2008-2009 by: (Language materials, printed)

品牌如何成為偶像 : = 文化式品牌塑造的原理 / by: (Language materials, printed)

脫穎而出的品牌致勝秘密 / by: (Language materials, printed)

勇往直前 : = 我如何拯救星巴克 / by: (Language materials, printed)

品牌創新與企業知識產權協同戰略 / by: (Language materials, printed)

就是愛玩酷 : = 潮牌暢銷的秘密 / by: (Language materials, printed)

給設計以靈魂 : = 當現代設計遇見傳統工藝 / by: (Language materials, printed)

WOW!多品牌成就王品 / by: (Language materials, printed)

第100個故事 : = 漫步新北市 感受品牌蘊含的魅力 / by: (Language materials, printed)

產品經理的第一本書 : = 全新實戰指南 : 從上游到下游的實務整合與挑戰 / by: (Language materials, printed)

創品牌 : = 品牌營銷的16個關鍵點 / by: (Language materials, printed)

CEO都在學的個人品牌術 : = 發現、發揮你藏不住的領導者亮點 / by: (Language materials, printed)

品牌管理 : = 策略性思考與實踐 / by: (Language materials, printed)

別以為便宜就能暢銷! : = 零售業重建專家這樣打造賺錢品牌 / by: (Language materials, printed)

當珍珠遇見茶 : = 春水堂36道百年經營的思考 / by: (Language materials, printed)

創造臺灣品牌 = Branding Taiwan / by: (Projected and video material)

品牌成功關鍵步驟 by: (Electronic resources)

Zara首席顧問教你,跟著全球時裝霸主,把生意做起來 / by: (Language materials, printed)

圖解品牌行銷與管理 / by: (Language materials, printed)

品牌管理 = = Brand management : 擁有市場比擁有工廠更重要! / by: (Language materials, printed)

策略品牌管理 / by: (Language materials, printed)

這些Logo,原來是這樣來的 = = The origins of the logos : 世界最著名的60個品牌文化與創立故事 / by: (Language materials, printed)

為什麼人們都喝星巴克,不喝即溶咖啡 : = 再貴一樣有人買的品牌祕密 / by: (Language materials, printed)

TOMS shoes : = 穿一雙鞋,改變世界 / by: (Language materials, printed)

森林女孩的夢想公司 : = 用心凝聚員工向心力,老闆一定要學的經營策略 / by: (Language materials, printed)

參與感行銷時代 : = 專注小眾忠誠度讓粉絲滾動出不停止的品牌旋風 / by: (Language materials, printed)

一個嚮往清晰的夢 : = 荷蘭現代主義的設計公司與視覺識別 / . 1960-1975 by: (Language materials, printed)

品牌管理 : = 廣告與品牌管理 / by: (Language materials, printed)

圖解品牌學 : = 暢銷修練手冊 / by: (Language materials, printed)

新精品行銷時代 / by: (Language materials, printed)

故事的力量 = 用故事力創造令人感動的行銷和口碑 = Tell your brand story : create impressive marketing and word of mouth / by: (Electronic resources)

開始寫你的故事吧 : = 品牌指南手冊 / by: (Language materials, printed)

品牌營銷學 by: (Electronic resources)

行銷輔導技術入門手冊 = 企業行銷力提升架構 / by: (Electronic resources)

知名度經濟 : = 讓消費者找到你,瘋狂愛上你 / by: (Language materials, printed)

勾癮 : = 創造品牌幻想,從心理學與腦神經科學解構行銷創意,觸發消費渴望 / by: (Language materials, printed)

品牌物理學 : = 科技力量與消費模式背後隱而未現的行銷科學 / by: (Language materials, printed)

再貴也有人買!我的第一本手作品牌經營教科書 : = 達人們熱銷不敗的訣竅,不藏私全揭露! / by: (Language materials, printed)

小數據獵人 by: (Electronic resources)

用LINE FB賺大錢 = 第一次經營品牌就上手 / by: (Electronic resources)

品牌超連結 = 十大Marketers成功實學 / by: (Electronic resources)

時尚經營管理 by: (Electronic resources)

擔露2018 = = Danlou 2018 / by: (Language materials, printed)

品牌營銷案例 by: (Electronic resources)

品牌之前,設計之外 / by: (Language materials, printed)

品牌親密度 : = 6大原型x3大階段x3大層級,增強品牌與消費者互動與共鳴,圈粉又圈錢 / by: (Language materials, printed)

長銷! : = 內容、定位、行銷、平台,從個人創作到企業經營都要懂的打造經典之道 / by: (Language materials, printed)

理財零基礎 : = 靠39個金錢思維打造富腦袋,加速財務自由 / by: (Language materials, printed)

故事的力量 : = 正中靶心,連結目標客群,優化品牌價值的飛輪策略行銷 / by: (Language materials, printed)

故事課 : = 99％有效的故事行銷,創造品牌力 = Storytelling, a strategy to create company branding / by: (Language materials, printed)

10分鐘掌握品牌行銷 = 從無名到知名的25堂關鍵行銷課 / by: (Electronic resources)

用行銷改變世界 = Business insight of marketing campaigns : 品牌力背後觸動人心的商業洞察 / by: (Electronic resources)

品牌營銷學 by: (Electronic resources)

品牌物理學 = 科技力量與消費模式背後隱而未現的行銷科學 / by: (Electronic resources)

品牌的技術和藝術 = 向廣告鬼才葉明桂學洞察力與故事力 / by: (Electronic resources)

數位形象力 : = 平台就是你的資本和機會,經營個人品牌不能不知的技術與藝術 / by: (Language materials, printed)

哈佛商學院的美學課 / by: (Language materials, printed)

品牌親密度 = 6大原型x3大階段x3大層級, 增強品牌與消費者互動與共鳴, 圈粉又圈錢 / by: (Electronic resources)

認同感 = 用故事包裝事實的藝術 / by: (Electronic resources)

企業就是自媒體 : = 掌握內容行銷大趨勢,打造直通顧客的策略與方法 / by: (Language materials, printed)

品牌探討與實踐指南 = = Brand exploration and practice guide / by: (Language materials, printed)

向時尚品牌學風格行銷 : = 風格 決定你是誰 :不出賣靈魂的27堂品牌行銷課 = Style marketing / by: (Language materials, printed)

角色行銷 = 透過12個角色原型 建立有型品牌 / by: (Electronic resources)

從土裡栽種品牌 = 用設計師思惟種出萬人排隊番茄的品牌故事 / by: (Electronic resources)

數字化時代建立領導品牌 = 理論與模式創新 = Building a leading brand in the digital age : the innovation of theory and model / by: (Electronic resources)

一定要跟日本學 Japan style商機力 = 美好生活商機在這裡!CEO見學之旅, 必去取經的55個日本現場 / by: (Electronic resources)

鉤引行銷 = 在訊息爆炸的時代運用鉤引點,只要3秒鐘就能突圍而出 / by: (Electronic resources)

台灣百大品牌好物 = 台灣在地商家 品牌的推手 / by: (Electronic resources)

动漫衍生产品设计 by: (Electronic resources)

品牌的技術和藝術 = 向廣告鬼才葉明桂學洞察力與故事力 / by: (Electronic resources)

大數據預測行銷 : = 翻轉品牌x會員經營x精準行銷 / by: (Language materials, printed)

ESG企業永續獲利致勝術 : = 30個領先企業解析, 不可不知的ESG產業新商機和品牌管理策略 / by: (Language materials, printed)

ESG企業永續獲利致勝術 = 30個領先企業解析, 不可不知的ESG產業新商機和品牌管理策略 = Environmental social governance / by: (Electronic resources)

學 品牌 = 一個40年廣告老師傅的壓箱絕活 / by: (Electronic resources)

哈佛商學院的美學課 = 國際精奢品牌的商業祕密, 讓你跟你的企業成為真實且獨特的存在! / by: (Electronic resources)

用行銷改變世界 = 品牌力背後觸動人心的商業洞察 = Business insight of marketing campaigns / by: (Electronic resources)

記住我 選擇我 替我傳 = 人人該學的行銷心理學.本來沒興趣.錢不夠,你是怎麼被說服或操弄?變得好想要,愉快下單 / by: (Electronic resources)

ESG企業永續獲利致勝術 = 30個領先企業解析, 不可不知的ESG產業新商機和品牌管理策略 = Environmental social governance / by: (Electronic resources)

學 品牌 = 一個40年廣告老師傅的壓箱絕活 / by: (Electronic resources)

設計師到CEO經營必修8堂課 = 設計提案致勝是本事, 公司開大開小是選擇, 營運獲利才是硬道理! = 8 lessons making your design business a success / by: (Electronic resources)

旅宿品牌設計學 = 創新、轉型、跨域投資旅店的核心規劃法則與提案策略 = Design hotel / by: (Electronic resources)

私域流量 : = 讓客戶從認識你、相信你、喜歡你、最後協助你 / by: (Language materials, printed)

品牌的技術和藝術 = 向廣告鬼才葉明桂學洞察力與故事力 / by: (Electronic resources)

品牌翻身戰 = 從10元小吃到破億連鎖餐廳, 開店創業策略教戰書 / by: (Electronic resources)

用AI打造素人影響力 = 圖解商業定位.內容策略與AI應用的24堂實戰課 / by: (Electronic resources)

品牌行銷法律課 : = 從商標布局、公平交易到消費者權益及個資保護,律師教你安全行銷不觸法! / by: (Language materials, printed)

市場買單,你才叫品牌 = = Be sold, be brand, building brand value / by: (Language materials, printed)

自媒體行銷 : = 短影音時代打造IP和流量變現 / by: (Language materials, printed)

Kitty的眼淚 = = Tears of Kitty / by: (Language materials, printed)

原來,成功的品牌都是這樣製作出來的! : = 20個你一定要知道的行銷實戰法 / by: (Language materials, printed)

出好貨 : = 細節淬鍊老品牌的24個故事 / by: (Language materials, printed)

社群媒體行銷操作最佳實務 / by: (Language materials, printed)

品牌的技術和藝術 : = 向廣告鬼才葉明桂學洞察力與故事力 / by: (Language materials, printed)