廣告文案
Overview
Works: | 41 works in 27 publications in 27 languages |
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Titles
廣告文案 = = The creative strategy & performance of copywriting : 創思原則與寫作實踐 /
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(Language materials, printed)
廣告修辭新論 = Advertising rhetoric : 從創意策略到文圖實踐 : from creative strategy to performance /
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(Electronic resources)
在網上讓「女性」搶購 : = 創造28倍回購率的文案設計原則 = Selling to women on the internet /
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(Language materials, printed)
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