廣告寫作
Overview
| Works: | 43 works in 29 publications in 29 languages | |
|---|---|---|
Titles
廣告文案 = = The creative strategy & performance of copywriting : 創思原則與寫作實踐 /
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(Language materials, printed)
廣告修辭新論 = Advertising rhetoric : 從創意策略到文圖實踐 : from creative strategy to performance /
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(Electronic resources)
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