行銷學

行銷學原理 / by: (Language materials, printed)

行銷企劃 = = Marketing planning : logic, creativity, implementation : 邏輯、創意、執行力 / by: (Language materials, printed)

圖解式成功撰寫行銷企劃案 = = Marketing planning proposal / by: (Language materials, printed)

消費者行為與營銷戰略 / by: (Language materials, printed)

觀光與餐旅業行銷 = = Tourism & hospitality marketing / by: (Language materials, printed)

行銷學 / . II by: (Language materials, printed)

圖解品牌行銷與管理 / by: (Language materials, printed)

策略行銷分析 = = Strategic marketing analysis : 架構與實務應用 : framework and practical applications / by: (Language materials, printed)

超賣點心理學 : = 不起眼的東西,如何搞到大家搶著要 / by: (Language materials, printed)

市場營銷學 / by: (Language materials, printed)

市場行銷策劃 / by: (Language materials, printed)

打動人心!這樣企畫就對了 : = LINE.AKB48.無印良品.日清食品.豐田汽車.麒麟特保可樂.艾詩緹美妝等領導品牌打敗不景氣的產品熱銷術 / by: (Language materials, printed)

告別行銷的老童話 : = 捕捉頑皮CP值與個性化購買者的新影響力科學 / by: (Language materials, printed)

如何用100元馬克杯賣1000萬元房子 : = 懂了「獲利公式」,賺錢,就是這麼簡單! / by: (Language materials, printed)

行銷,說出故事力 : = 傳遞理念&商品價值的49個感召法則 / by: (Language materials, printed)

降價增利握商機 by: (Electronic resources)

名牌抽屜 / by: (Language materials, printed)

你的行銷行不行 / by: (Language materials, printed)

行銷學的世界 / by: (Language materials, printed)

叛逆行銷 : = 唯有顛覆才能生存的市場法則 / by: (Language materials, printed)

體驗經濟時代 / by: (Language materials, printed)

產品管理 = = Product management / by: (Language materials, printed)

圖解行銷入門 : = 實例滿載 / by: (Language materials, printed)

誰說行銷不重要? : = 讓行銷尖兵整合公司與客戶的資源,為企業創造最大獲利 / by: (Language materials, printed)

藍色大象也能賣 : = 如何預知客戶需求,打造未來明星商品 / by: (Language materials, printed)

Wii贏的策略 : = Wii為什麼會Win / by: (Language materials, printed)

五感行銷 : = 搏感情.說故事 未來行銷都得這麼做 / by: (Language materials, printed)

運動行銷學 / by: (Language materials, printed)

長尾理論 : = 打破80/20法則,獲利無限延伸 / by: (Language materials, printed)

消費者行為 / by: (Language materials, printed)

行銷學 = = Marketing : macro view of global market : 宏觀全球市場 / by: (Language materials, printed)

免費! : = 揭開零定價的獲利秘密 / by: (Language materials, printed)

行銷計劃書的撰寫與執行 / by: (Language materials, printed)

女人點頭說了算! : = 瞄準熟女的錢包 / by: (Language materials, printed)

口碑行銷 : = 顧客會帶來顧客的實踐技巧 / by: (Language materials, printed)

情感行銷 = = Emotional marketing : 用情感抓住顧客的實踐技巧 / by: (Language materials, printed)

誰,決定了你的業績 : = 掌握關鍵決策者的馭客術 / by: (Language materials, printed)

聰明看趨勢 / by: (Language materials, printed)

強效行銷 : = 建構行銷力的實用策略 / by: (Language materials, printed)

孩子的錢好賺!? / by: (Language materials, printed)

策略行銷分析 = = Strategic marketing analysis : framework and practical applications : 架構與實務應用 / by: (Language materials, printed)

圖解行銷入門 : = 一定要知道的行銷原理 / by: (Language materials, printed)

烘焙式行銷 : = 28道黃金配方烤出與顧客的美味關係 / by: (Language materials, printed)

濕營銷 : = 最具顛覆性的營銷革命 / by: (Language materials, printed)

長尾理論 2.0 / by: (Language materials, printed)

免費 = = The Future of a Radical Price : 商業的未來 / by: (Language materials, printed)

弘兼憲史行銷入門圖解 / by: (Language materials, printed)

變身成Google : = 不可不學的20條行銷心法 / by: (Language materials, printed)

行銷3.0 / by: (Language materials, printed)

科技行銷 / by: (Language materials, printed)

哈佛最受歡迎的行銷課 : = 建立商業概念的第一本書 / by: (Language materials, printed)

行銷應該這樣做 = = What marketing sales should do / by: (Language materials, printed)

行銷學 = = Marketing : 宏觀全球市場 : macro view of global market / by: (Language materials, printed)

創品牌 : = 品牌營銷的16個關鍵點 / by: (Language materials, printed)

為什麼搜尋將被淘汰 : = 在內容被淹沒的網路世界,策展才是王道 / by: (Language materials, printed)

專業服務行銷 : = 分析與應用 / by: (Language materials, printed)

圖解式成功撰寫行銷企劃案 = = Marketing planning proposal / by: (Language materials, printed)

行銷學原理 = = Principles of marketing / by: (Language materials, printed)

營銷科學學報 = = Journal of marketing science:Vol.8, No.2, June 2012 / . 第8卷第2輯(總第28輯) by: (Language materials, printed)

行銷研究方法與個案 = = Marketing research methods and cases / by: (Language materials, printed)

一看就懂!圖解市場營銷 : = 從理論知識到實戰技巧,一應俱全 / by: (Language materials, printed)

立刻上手的科特勒行銷術 / by: (Language materials, printed)

王道 : = 行銷3.0 / by: (Language materials, printed)

行銷學 = = Marketing macro view of global market : 宏觀全球市場 / by: (Language materials, printed)

行銷學原理 = = Principles of marketing / by: (Language materials, printed)

ブランド戰略から學ぶマーケティング : = 消費者の視點から企業戰略を知る / by: (Language materials, printed)

行銷計劃書的撰寫與執行 by: (Electronic resources)

行銷專家教你88個逆轉情勢的行銷學 by: (Electronic resources)

人生的行銷企劃書 : = 做你熱愛的事,並從中獲利.創造人生意義 / by: (Language materials, printed)

精繹科特勒 : = 當代行銷學之父的77個核心觀念 / by: (Language materials, printed)

觀光行銷學 : = 觀光餐旅與休閒遊憩整合觀點及科技思維 / by: (Language materials, printed)

社會化媒體運營 : = 如何利用社會化媒體賺錢 / by: (Language materials, printed)

營銷策劃理論與實務 / by: (Language materials, printed)

市場行銷學 = = Practice of marketing / by: (Language materials, printed)

行銷學 : = 定義.解釋.應用 / by: (Language materials, printed)

王牌業務的365堂行銷課 = = Top sales!!! : 當個讓顧客和老闆都離不開的「王牌業務」 / by: (Language materials, printed)

給未來的33個禮物 / by: (Language materials, printed)

打破僵局 : = 撬動疲軟市場的五個方法 / by: (Language materials, printed)

完全掌握各行各業潛規則 : = 行銷人員必備知識集 / by: (Language materials, printed)

產品管理 / by: (Language materials, printed)

管理點子製造機 : = 《商業周刊》最強管理好點子精選 / by: (Language materials, printed)

行銷點子製造機 : = 《商業周刊》最強行銷好點子精選 / by: (Language materials, printed)

《預測營銷學》 / by: (Language materials, printed)

行銷企劃 = = Marketing palnning : 虛實整合新思維 / by: (Language materials, printed)

行銷學(行銷管理學) by: (Electronic resources)

暢銷書潛規則 = = How to be a bestselling : 116條超實務暢銷之道! / by: (Language materials, printed)

讀故事,學行銷 = 行銷黑皮書 = Read story : improve your marketing skills / by: (Electronic resources)

行銷企劃 = Marketing palnning : 虛實整合新思維 / by: (Electronic resources)

行銷人攀越的7個頂峰 : = 決策導向分析法 / by: (Language materials, printed)

行銷學原理 = = Principles of marketing / by: (Language materials, printed)

圖解商品開發的技術 / by: (Language materials, printed)

老派科技的逆襲 : = 黑膠、底片、筆記本如何面對數位狂潮還能屹立不搖 / by: (Language materials, printed)

行銷學 : = 精華理論與本土案例 =Marketing management / by: (Language materials, printed)

創造連結 : = 用設計創造有同理心的社會 / by: (Language materials, printed)

行銷4.0 : = 新虛實融合時代贏得顧客的全思維 / by: (Language materials, printed)

哈佛經理產品質量管理 by: (Electronic resources)

贏銷0與1 = 新世代營銷實戰攻略 / by: (Electronic resources)

量化行銷時代 : = 貝佐斯與亞馬遜經營團隊都在做,15個關鍵行銷計量指標 / by: (Language materials, printed)

品牌親密度 = 6大原型x3大階段x3大層級, 增強品牌與消費者互動與共鳴, 圈粉又圈錢 / by: (Electronic resources)

行銷學(含行銷管理、行銷管理學) by: (Electronic resources)

向時尚品牌學風格行銷 : = 風格 決定你是誰 :不出賣靈魂的27堂品牌行銷課 = Style marketing / by: (Language materials, printed)

AI行銷 = 未來商業新視界 = AI marketing : a new vision for future business / by: (Electronic resources)

量化行銷時代. = 貝佐斯與亞馬遜經營團隊都在做 15個.關.鍵.行.銷.計.量.指.標 /. 首部曲 by: (Electronic resources)

成為企劃人 by: (Electronic resources)

行銷綠色商機 : = 95綠色商機推廣別冊 : 綠色商機通路資料 / by: (Language materials, printed)

行銷MBA / by: (Language materials, printed)

大客戶不如好客戶 : = 抓住讓你賺錢的關鍵顧客 / by: (Language materials, printed)

一次遇見12位行銷大師 / by: (Language materials, printed)

棉花糖行銷學 / by: (Language materials, printed)

觀光行銷 = = Tourism and hospitality marketing / by: (Language materials, printed)

現代行銷學 = = Modern marketing / by: (Language materials, printed)

行銷學原理 / by: (Language materials, printed)

讓顧客幫你賣! : = 簡單5步驟以好口碑打造暢銷商品 / by: (Language materials, printed)

你想不到!商品大賣的理由 / by: (Language materials, printed)

行銷學原理 : = 亞洲觀點 / by: (Language materials, printed)

花小錢作行銷 : = 不景氣下的利基行銷實戰守則 / by: (Language materials, printed)

新大眾市場行銷 / by: (Language materials, printed)

洞悉狂想 = = Creative insight : 創意背後的商業邏輯 / by: (Language materials, printed)

品牌行銷與管理 = = Brand marketing & management / by: (Language materials, printed)

行銷學 / by: (Language materials, printed)

贏在銷售2.0 : = 創新銷售獲得競爭優勢 / by: (Language materials, printed)

專業服務行銷 : = 分析與應用 / by: (Language materials, printed)

行銷研究 = = Marketing research : 實務與理論應用 : practices andtheoretical applications / by: (Language materials, printed)

行銷基本功 / by: (Language materials, printed)

行銷學 = = Marketing / by: (Language materials, printed)

沒預算照樣有勝算的行銷創意術 / by: (Language materials, printed)

品牌行銷與管理 = = Brand marketing and management / by: (Language materials, printed)

圖解行銷學 / by: (Language materials, printed)

企業尖兵 : = 推銷師練功秘笈 / by: (Electronic resources)

圖解行銷學 / by: (Language materials, printed)

行銷企劃管理 : = 理論與實務 / by: (Language materials, printed)

怪咖時代 : = 小眾勢力崛起,愈怪愈有商機 / by: (Language materials, printed)

企業的夢魘 = Business nightmares / by: (Projected and video material)

瞧!政商名流的故事包裝術 : = 成功的領導者如何運用說故事來吸引你,而且還能牢牢吃定你! / by: (Language materials, printed)

世界上最簡單的行銷課 : = 搞懂行銷,就這一本!從暢銷商品實例學習捉住人心的行銷關鍵策略! / by: (Language materials, printed)

無所不在的銀髮商機 / by: (Language materials, printed)

行銷研究 = 實務與理論應用 / by: (Electronic resources)

品牌行銷與管理 = = Brand marketing and management / by: (Language materials, printed)

行銷學 = = Marketing : an introduction / by: (Language materials, printed)

觀光行銷學 : = 產業觀點與實務應用 / by: (Language materials, printed)

行銷學 / by: (Language materials, printed)

賺有錢人的錢 : = 你該賣什麼?怎麼賣? / by: (Language materials, printed)

一個故事值10億美金 : = 掌握好7個要領輕鬆成為善於說故事的大贏家 / by: (Language materials, printed)

行銷企劃個案 : = 企劃達人競賽實例 / . 文化行銷篇 by: (Language materials, printed)

行銷3.0 / by: (Language materials, printed)

提升10倍業績の行銷力 / by: (Language materials, printed)

給你一項商品,看你怎麼賣 = 行銷致富100招 / by: (Electronic resources)

行銷研究 = = Marketing research : 實務與理論應用 : practices and theoretical applications / by: (Language materials, printed)

科特勒 : = 我這樣看世界,還有我自己 / by: (Language materials, printed)

如何提高市場佔有率 by: (Electronic resources)

商品管理流程控制 by: (Electronic resources)

和顧客共創行銷 / by: (Language materials, printed)

抄,是最好的獲利模式 : = 想原創?先抄就對了.但哪些該抄?哪些要棄?大家看不出來又能創造獲利 / by: (Language materials, printed)

市場營銷學 by: (Electronic resources)

行銷致富100招 = 成功,就是用最短的時間,做更多最容易的事情! = Marketing / by: (Electronic resources)

體驗經濟時代 : = 人們正在追尋更多意義,更多感受 / by: (Language materials, printed)

店長如何提升業績 by: (Electronic resources)

行銷九論 : = 行銷力與即用方略 / by: (Language materials, printed)

為什麼超級業務員都想學故事銷售 : = 5大法則, 讓你的商品99%都賣掉 / by: (Language materials, printed)

產品管理 : = 成功打造產品力 = Product management / by: (Language materials, printed)

行銷學 : = 精華理論與本土案例 / by: (Language materials, printed)

行銷企劃管理 : = 理論與實務 / by: (Language materials, printed)

正創造/鏡子理論 / by: (Language materials, printed)

行銷學 = = Marketing / by: (Language materials, printed)

行銷學概要 : = 全球競爭 = Marketing : an introduction-global competition / by: (Language materials, printed)

長銷! : = 內容、定位、行銷、平台,從個人創作到企業經營都要懂的打造經典之道 / by: (Language materials, printed)

觀光與餐旅行銷 : = 體驗、人文、美感 = Marketing for tourism and hospitality : experiential, humaistic, esthetic / by: (Language materials, printed)

10分鐘弄懂深度行銷 = 行銷人一定要知道的重要概念 / by: (Electronic resources)

鯊魚經濟學 = 偷偷潛到你身邊、咬一口, 如果好吃就全部吃掉。學鯊魚, 讓你擊敗對手, 成為市場領先者! / by: (Electronic resources)

主題式行銷學(含行銷管理學)高分題庫 by: (Electronic resources)

旅遊目的地市場研究 by: (Electronic resources)

故事要瘋傳成交就用這5招 / by: (Language materials, printed)

量化行銷時代 = 貝佐斯與亞馬遜經營團隊都在做,15個關鍵行銷計量指標 / by: (Electronic resources)

市場營銷學 by: (Electronic resources)

世界級行銷學 = 超越傳統行銷思維, 學習全球行銷策略, 放大格局贏得效益的小故事大啟發! = World class marketing / by: (Electronic resources)

故事力 = TED專業講者親授, 職場簡報、人際溝通無往不利 / by: (Electronic resources)

行銷學(適用行銷管理、行銷管理學) by: (Electronic resources)

行銷學 : = 觀光、休閒、餐旅服務業專案特色 / by: (Language materials, printed)

引爆故事力 = 頂尖創意大師開講, 打造高效行銷和說故事技巧的21堂課 / by: (Electronic resources)

全球菁英都在讀 MBA行銷經典 = 必讀50部1冊濃縮精華 / by: (Electronic resources)

運動行銷學 = Sport marketing by: (Electronic resources)

自媒體時代實戰行銷術 / by: (Language materials, printed)

成為企劃人 / by: (Language materials, printed)

自媒體時代實戰行銷術 by: (Electronic resources)

記住我 選擇我 替我傳 = 人人該學的行銷心理學.本來沒興趣.錢不夠,你是怎麼被說服或操弄?變得好想要,愉快下單 / by: (Electronic resources)

開創新市場的熱賣商品企劃力 by: (Electronic resources)

體驗經濟時代 = 如何設計體驗, 抓住顧客的時間.注意力和金錢 / by: (Electronic resources)

科特勒談新行銷 = 大師給企業的新世代行銷建議 / by: (Electronic resources)

顧客價值行銷 = 35則從顧客角度出發, 提升品牌價值的行銷筆記 = Customer values / by: (Electronic resources)

銷售真相 = 通路和推廣是行銷的核心 / by: (Electronic resources)

故事力 : = TED專業講者親授,職場簡報、人際溝通無往不利 / by: (Language materials, printed)

策略行銷分析 : = 架構與實務應用 = Strategic marketing analysis : framework and practical applications / by: (Language materials, printed)

行銷學(行銷管理學) by: (Electronic resources)

口碑營銷 = 用別人的嘴樹自己的品牌 / by: (Electronic resources)

故事行銷 : = 寫文案,先學故事,照樣造句寫出商業級的爆文指南 / by: (Language materials, printed)

故事課 : = 3分鐘說18萬個故事,打造影響力 = How to be an influential storyteller? / by: (Language materials, printed)

品牌親密度 : = 6大原型x3大階段x3大層級,增強品牌與消費者互動與共鳴,圈粉又圈錢 / by: (Language materials, printed)

銷售的科學 : = 科學幫你駭進顧客大腦!順著對方的決策邏輯溝通,讓你碰到奧客.壞景氣都順利成交 / by: (Language materials, printed)

行銷,說出故事力 : = 傳遞理念&商品價值的49個感召法則 / by: (Language materials, printed)

這才是行銷 / by: (Language materials, printed)

故事行銷聖經 : = 好萊塢編劇教父在反廣告時代最關鍵的指引 / by: (Language materials, printed)

故事課 : = 99％有效的故事行銷,創造品牌力 = Storytelling, a strategy to create company branding / by: (Language materials, printed)

行銷江湖 / by: (Language materials, printed)

故事行銷 = 寫文案, 先學故事, 照樣造句寫出商業級的爆文指南 = Story telling marketing / by: (Electronic resources)

市場營銷策劃 by: (Electronic resources)

場景行銷模式 : = 在無限媒體時代,突破雜訊,超越演算法,打造自動獲利的顧客旅程 / by: (Language materials, printed)

觀光行銷學 : = 觀光休閒與餐旅及資訊科技整合觀點與實務導向 = Tourism marketing : integrated perspective and practical orientation of tourism, leisure, hospitality and information technology / by: (Language materials, printed)

行銷5.0 : = 科技與人性完美融合時代的全方位戰略,運用MarTech,設計顧客旅程,開啟數位消費新商機 / by: (Language materials, printed)