行銷策略

數位行銷 : = 新時代行銷人的必修課 / by: (Language materials, printed)

超級業務員的成交魔力 = = Reach your bargain smoothly / by: (Language materials, printed)

學校行銷與社區互動策略之研究 = = The research of school marketing and community interaction strategies : Fu Bei Junior High School,Hualien County as a case study : 以花蓮縣富北國中為例 / by: (Language materials, printed)

為什麼口香糖應該天天吃? : = 創造木糖醇銷售奇蹟的多贏必勝法則 / by: (Language materials, printed)

史上最強の20個行銷法則 / by: (Language materials, printed)

贏佔力 = = Marketing strategy : 大吃小.小吃大 黃金行銷法則 / by: (Language materials, printed)

Retail 2.0 / by: (Language materials, printed)

網路行銷 : = 趨勢、策略與技能 / by: (Language materials, printed)

行銷就是搞怪 = = Marketing : 誰說賣東西不需要創意 / by: (Language materials, printed)

文化產業的行銷與管理 / by: (Language materials, printed)

房地產與建築產業網路行銷策略 / by: (Language materials, printed)

展覽行銷管理 = = Marketing management of exhibition / by: (Language materials, printed)

全方位企畫案撰寫全書 / by: (Language materials, printed)

60分鐘品牌戰略 / by: (Language materials, printed)

日本創意.萌經濟 / by: (Language materials, printed)

文化創意產業、品牌與行銷策略 = = Strategies in branding, marketing & cultural and creative industry : a cross-border comparative study and the development of China's market : 跨國比較與大陸市場發展 / by: (Language materials, printed)

國際商展完全手冊 = = Exhibition marketing / by: (Language materials, printed)

哈佛人這樣學行銷 / by: (Language materials, printed)

進入社會的30堂行銷課 = = The best lessons of marketing / by: (Language materials, printed)

就算是身價一億,還是超想學的商品銷售術 / by: (Language materials, printed)

你做對了嗎? / by: (Language materials, printed)

C型行銷 : = 下一波商品熱賣密碼 / by: (Language materials, printed)

電玩正在改變世界 / by: (Language materials, printed)

展覽行銷管理 = = Marketing management of exhibition : 理論與實務 : theory & practice / by: (Language materials, printed)

成交!讓兩性都買單的行銷術 / by: (Language materials, printed)

集客力,從對的行銷開始 : = 360度全方位行銷 / by: (Language materials, printed)

行銷管理 = = Marketing management:a strategic perspective : 策略性的觀點 / by: (Language materials, printed)

超級業務 / . [1], . 死單做活術 by: (Language materials, printed)

你就是下一個賈伯斯 : = 賈伯斯改變世界的22個行銷策略 / by: (Language materials, printed)

賣到缺貨的促銷勝經 = = The way to sold out : 沒有賣不出去的東西;只有不會賣東西的人! / by: (Language materials, printed)

TIMS行銷專業能力認證 : = 初階「行銷決策證照」行銷決策實務 / by: (Language materials, printed)

選對顏色就暢銷 : = 知名品牌巧妙用色五十選,全部公開 / by: (Language materials, printed)

贏在企劃專業的起跑點 : = TBSA商務企劃能力初級檢定學習手冊 / . 2013年 by: (Language materials, printed)

贏在企劃專業的起跑點 : = TBSA商務企劃能力進階檢定學習手冊 / . 2013年 by: (Language materials, printed)

開店Know How = = The key of channel marketing : 完全掌握行銷6大致勝關鍵 / by: (Language materials, printed)

企畫、總監、開店老闆,看完這本再做行銷計畫! / by: (Language materials, printed)

公益的價格 : = 非營利行銷的理論與案例 / by: (Language materials, printed)

做對一件事,你就賺翻 : = 專家嚴選 : 史上100個最棒的賺錢點子 / by: (Language materials, printed)

客製風暴 : = 解析未來十年商品.銷售.創業的獲利模式 / by: (Language materials, printed)

標靶行銷 : = 中!緊貼目標顧客,省下99%的亂槍打鳥 / by: (Language materials, printed)

參展行銷 = 如何參加國外展覽 / by: (Electronic resources)

文化產業的行銷與管理 by: (Electronic resources)

商場促銷法寶 by: (Electronic resources)

如何撰寫商業計畫書 / by: (Language materials, printed)

給未來的33個禮物 / by: (Language materials, printed)

策略行銷分析 = = Strategic marketing analysis : 架構與實務應用 : framework and practical applications / by: (Language materials, printed)

折扣上癮的魔鬼市場學 : = 從零售到精品業,面對「定價失靈經濟」的行銷新策略 / by: (Language materials, printed)

用好設計,創造成功品牌 / by: (Language materials, printed)

奢侈品策略 : = 讓你的品牌,成為所有人奢求的夢想 / by: (Language materials, printed)

展覽行銷管理 : = 理論與實務 / by: (Language materials, printed)

商品促銷全攻略 : = 500個促銷點子X1500個熱賣實例 / by: (Language materials, printed)

名牌力 = = Luxury Brand Power : 奢侈品牌.風靡全球的關鍵 / by: (Language materials, printed)

超賣點心理學 : = 不起眼的東西,如何搞到大家搶著要 / by: (Language materials, printed)

Playground數位行銷遊戲 : = 終結舊廣告時代,改變世界的10個行銷關鍵自+80個Big idea / by: (Language materials, printed)

有實力,更要學會行銷策略 by: (Electronic resources)

小公司 大品牌 : = 不花成本、打造獨特、擺脫賤賣的終極品牌策略 / by: (Language materials, printed)

戳破薄利多銷的謊言 : = 脫離削價競爭、工時過長的最強行銷術! / by: (Language materials, printed)

一次學會產品經理都在做的事 = = The product manager's field guide / by: (Language materials, printed)

超好懂商業入門市場行銷 = = Marketing / by: (Language materials, printed)

行銷人攀越的7個頂峰 : = 決策導向分析法 / by: (Language materials, printed)

展覽行銷與管理實務 = = Exhibition marketing & management practices / by: (Language materials, printed)

品牌策略與管理 = = Brand strategy and management / by: (Language materials, printed)

怎樣賣東西給年輕人? / by: (Language materials, printed)

在AI時代勝出 : = 行銷自己的祕密 / by: (Language materials, printed)

在AI時代勝出 = 行銷自己的祕密 / by: (Electronic resources)

品牌之前,設計之外 / by: (Language materials, printed)

10分鐘寫出TED故事簡報力 : = 為何他們一上台、po臉書,就能讓產品暢銷? / by: (Language materials, printed)

Google行銷人傳授 數位行銷的獲利公式 = = Essential digital marketing / by: (Language materials, printed)

披薩買一送一為什麼能賺錢? : = 從達美樂、任天堂到麥當勞,破解常見的行銷策略背後的決勝關鍵 / by: (Language materials, printed)

互聯網新物種新邏輯 / by: (Language materials, printed)

那個為什麼會熱賣 : = 商品與資訊氾濫的時代,如何利用「框架攻略法」讓消費者「衝動購買」 / by: (Language materials, printed)

電信產業行銷策略探討 : = 以中華電信為例 = The marketing strategy of telecommunication industry-the case of Chunghwa Telecom Company / by: (Language materials, printed)

10分鐘掌握品牌行銷 = 從無名到知名的25堂關鍵行銷課 / by: (Electronic resources)

10分鐘搞懂策略佈局 = 創造營收、突破困境的62招策略選擇 / by: (Electronic resources)

內容感動行銷 : = 用FAB法則套公式,「無痛」寫出超亮點! / by: (Language materials, printed)

人性鍊金術 : = 奧美最有效的行銷策略 / by: (Language materials, printed)

學校形象經營與行銷策略之研究 : = 以一所私立高中為例 = The study of school image management and marketing strategy : a private high school as an example / by: (Language materials, printed)

在AI時代勝出 = 行銷自己的祕密 / by: (Electronic resources)

臺灣高等教育行銷策略指標建構與實證分析 by: (Electronic resources)

個人品牌獲利 : = 自媒體經營的五大關鍵變現思維 / by: (Language materials, printed)

企業就是自媒體 : = 掌握內容行銷大趨勢,打造直通顧客的策略與方法 / by: (Language materials, printed)

市場買單,你才叫品牌 = = Be sold, be brand, building brand value / by: (Language materials, printed)

線上線下完美結合的攻心行銷36法則 = 跟馬雲學「操控消費心理學」, 串接網路與實體的「無差別」銷售, 顧客不自覺掏錢買單! = Online to offline / by: (Electronic resources)

內容感動行銷 = 用FAB法則套公式, 「無痛」寫出超亮點! = Feature.advantage.benefit / by: (Electronic resources)

主題農旅觀光文創企劃 : = 2020再造地方創生與鄉村振興的(自主)能量 = Creative cultural industry of agriculture and sightseeing / by: (Language materials, printed)

從零開始讀懂行銷設計 = = The 1st step of marketing design / by: (Language materials, printed)

銷量暴漲的原理 : = 27年的永恆行銷經典,教你22個攻略全球的獲利秘密! / by: (Language materials, printed)

策略行銷分析 : = 架構與實務應用 = Strategic marketing analysis : framework and practical applications / by: (Language materials, printed)

多元公共運輸數據分析與行銷策略 / by: (Language materials, printed)

思維 = 一場拉開人生差距之旅 / by: (Electronic resources)

茶產業的文化底蘊與創新營銷 / by: (Language materials, printed)

知識複利 : = 將內容變現,打造專家型個人品牌的策略 = Knowledge realization : a guide to expert personal branding management and content monetization strategies / by: (Language materials, printed)

行銷 : = 商業世界的成功策略 / by: (Language materials, printed)

沒名片, 你就是招牌 : = 求職、換工作、轉行、接案、創業前, 一定要懂的個人品牌經營學 / by: (Language materials, printed)

文化商品的設計策略 = Design strategy of the cultural product / by: (Electronic resources)

兩岸經濟架構協議(ECFA)的政策行銷分析 by: (Electronic resources)

企劃、總監、開店老闆,看完這本再做行銷計畫! = 融合數位、社群和傳統行銷,業績、營收掛保固 / by: (Electronic resources)

企業家行銷策略 / by: (Language materials, printed)

ESG企業永續獲利致勝術 : = 30個領先企業解析, 不可不知的ESG產業新商機和品牌管理策略 / by: (Language materials, printed)

自媒體時代實戰行銷術 / by: (Language materials, printed)

這樣賣吃的成為活下來的那5% = 韓國餐飲之神黃金公式搶攻顧客心占率, 忍不住一買再買 / by: (Electronic resources)

行銷的多重宇宙 = 36個無往不利的行銷創意 = Marketing ideas / by: (Electronic resources)

一人業務的最強集客術 = 一人公司.一人業務,或老闆沒給預算的一人行銷必讀寶典,四步驟讓「潛在顧客」想買時第一個找你 / by: (Electronic resources)

花蓮縣休閒農業市場區隔、行銷策略之研究 = = Hua -Lien country leisure agriculture market segmentation ,marketing strategy : Consumers benefit-pursuing perspectives : 消費者利益追求之觀點 / by: (Language materials, printed)

行銷策略與國際化配合對企業經營績效影響之研究 = = Effect of Marketing Strategy and Internationalization on Business Performance : A Case Study of Industrial Sewing Machine Industry : 以工業縫紉機產業為例 / by: (Language materials, printed)

企業致富10大法則 : = 引領行銷商戰新潮流致的富術 / by: (Language materials, printed)

逆勢行銷致勝法 : = 千變萬化的買方市場逆轉勝智謀密技 / by: (Language materials, printed)

創意行銷預約滿檔 : = 行銷大師教你最快、最有效的客戶創造系統,讓你找對客戶、業績滿檔 / by: (Language materials, printed)

行銷管理 = = Marketing management : a strategic perspective : 策略性的觀點 / by: (Language materials, printed)

會展觀光理論與實務 / by: (Language materials, printed)

廉價的奢華 / by: (Language materials, printed)

高價成交 : = 衝高單筆交易額的業務聖經 / by: (Language materials, printed)

策略行銷 / by: (Language materials, printed)

臺灣「無痕山林運動」行銷策略研究 = = A Marketing Strategy Study on Leave No Trace in Taiwan / by: (Language materials, printed)

筆記型電腦市場區隔與行銷策略之探討 / by: (Language materials, printed)

行銷,就是讓消費者替你說好話 / by: (Language materials, printed)

策略品牌管理 / by: (Language materials, printed)

打造營業軍事力 : = 讓你成為業界霸主 / by: (Language materials, printed)

你想不到!行銷也能這樣做 / by: (Language materials, printed)

管理設計 : = 創意獲利的關鍵競爭力 / by: (Language materials, printed)

行銷就像談戀愛 / by: (Language materials, printed)

行銷趨勢 / by: (Language materials, printed)

滾動吧,品牌TW! : = 行銷全球的贏家策略 / by: (Language materials, printed)

繞著地球做生意 : = 建立國際品牌價值鏈,從3億到150億元的實戰心法 / by: (Language materials, printed)

內容行銷塞爆你的購物車 : = 數位時代吸金法則 / by: (Language materials, printed)

新通路的誕生 : = 一個不花一毛讓你身價上億的契機 / by: (Language materials, printed)

技術地圖實務精要 = = Essential of technology roadmapping / by: (Language materials, printed)

幼兒園的行銷策略對家長滿意度與忠誠度的影響 = = The effects on parents' satisfaction and loyalty of kindergartens' marketing strategies : an example of I-lan county : 以宜蘭縣為例 / by: (Language materials, printed)

策略行銷分析 = = Strategic marketing analysis : framework and practical applications : 架構與實務應用 / by: (Language materials, printed)

行銷決策分析幫幫忙 : = Excel超實用範例即戰技 / by: (Language materials, printed)

精品策略 / by: (Language materials, printed)

讓顧客主動推薦你 : = 從陌生到狂推的社群行銷7步驟 / by: (Language materials, printed)

行銷基本功 / by: (Language materials, printed)

展覽行銷與管理實務 = = Exhibition marketing & management practices / by: (Language materials, printed)

贏在企劃專業的起跑點 : = TBSA商務企劃能力檢定學習手冊 / . 2010年 by: (Language materials, printed)

行銷必勝兵法 / by: (Language materials, printed)

OQ哈佛商學院最有成效的經營課 / by: (Language materials, printed)

顧客爽快掏錢術 : = 商品不打折卻賣得好的經營法則 / by: (Language materials, printed)

學校競爭優勢與行銷策略 : = 高中教育改革與發展 / by: (Language materials, printed)

日本長銷商品的發想力 / by: (Language materials, printed)

想要成交,拿出你的口袋名單 : = 銷售翻五倍.顧客不流失的神祕回籠術 / by: (Language materials, printed)

第1名業務只靠1個好習慣 / by: (Language materials, printed)

行銷長的挑戰 = = New challengs for CMOs : 面對霓虹天鵝,打造創新X業績的競爭力 / by: (Language materials, printed)

Apple Google Amazon熱銷的祕密 : = 讓顧客成為品牌傳道者,不只自己買,還揪人幫你賣 / by: (Language materials, printed)

賈伯斯的創新傳奇與行銷魅力 = 你也可以學會賈伯斯致勝心法! / by: (Electronic resources)

平價時尚力 = = ZFashion / by: (Language materials, printed)

體驗時代的行銷革命 / by: (Language materials, printed)

賣到缺貨的促銷勝經 = = The way to sold out : 沒有賣不出去的東西;只有不會賣東西的人! / by: (Language materials, printed)

瘋潮行銷 : = 用50美元「自造」3億瘋潮.創造業績7倍成長的6大關鍵感染力 / by: (Language materials, printed)

老實說就能賺錢 / by: (Language materials, printed)

小眾,其實不小 : = 中間市場陷落,小眾消費崛起 / by: (Language materials, printed)

策略品牌管理 / by: (Language materials, printed)

行銷成功案例小百科 = = Common sense dictionary of successful marketing cases / by: (Language materials, printed)

兩岸經濟架構協議(ECFA)的政策行銷分析 / by: (Language materials, printed)

只有不會賣,沒有賣不掉 / by: (Language materials, printed)

搶路客!抓緊行動時代的閒逛商機 / by: (Language materials, printed)

行銷新手必備的38套基本功 / by: (Language materials, printed)

哈佛教你行銷策略 / by: (Language materials, printed)

行銷策劃實務 / by: (Language materials, printed)

國際商展完全手冊 = = Exhibition marketing / by: (Language materials, printed)

UNIQLO和ZARA的熱銷學 / by: (Language materials, printed)

內容電力公司 : = 用好內容玩出大事業 / by: (Language materials, printed)

行銷研究 : = 發展有效行銷策略之基石 / by: (Language materials, printed)

內容的力量 = = Content markerting / by: (Language materials, printed)

一小時學會TED的故事文案力 : = 為何他們一上台、po臉書,就能讓產品暢銷? / by: (Language materials, printed)

暢銷的原理 : = 教你發掘需求、掌握潮流、想出熱賣企劃的6個實戰守則 / by: (Language materials, printed)

行銷通路策略 / by: (Language materials, printed)

行銷36計 : = 行銷有理.詐騙無罪 / by: (Language materials, printed)

直播行銷革命 = = Live streaming marketing / by: (Language materials, printed)

掙脫困境 : = 企業的十大困境 / by: (Language materials, printed)

展覽行銷管理 : = 理論與實務 / by: (Language materials, printed)

數位消費時代之競爭力行銷 / by: (Language materials, printed)

必勝行銷全書 : = 向43家成功企業學習6大行銷策略 = Marketing strategy cases / by: (Language materials, printed)

狂粉是怎樣煉成的 : = 成功推坑與造粉的社群行銷學 / by: (Language materials, printed)

性別行銷 = 價格有性別之分嗎? = Does price have gender? : the gender marketing / by: (Projected and video material)

創造銷售藍海的8堂課 : = 讓客戶從不認識你到離不開你的行銷策略 / by: (Language materials, printed)

打造360度行銷產品力 : = 產品經理帶你直搗商業競爭核心 / by: (Language materials, printed)

數位行銷教科書 : = 虛實全通路導入大數據的獲利管理學 / by: (Language materials, printed)

線上線下完美結合的攻心行銷36法則 : = 跟馬雲學「操控消費心理學」,串接網路與實體的「無差別」銷售,顧客不自覺掏錢買單! / by: (Language materials, printed)

課堂沒教的行銷大智慧 : = 行銷管理最重要的核心策略議題 / by: (Language materials, printed)

隱藏商品背後的故事 : = 學習商業策略的教戰手冊 / by: (Language materials, printed)

流量池 : = 流量稍縱即逝,打造流量水庫,透過儲存、轉化、裂變,讓導購飆高、客源不絕、營運升級的行銷新思維 / by: (Language materials, printed)

數位時代的高效行銷 : = 讓你投放準、集客快、轉換高、品牌強,將行銷力最大化的實戰祕笈! / by: (Language materials, printed)

數位時代的奧格威談廣告 : = 聚焦消費洞察,解密品牌行銷 / by: (Language materials, printed)

營銷策劃原理與實務 by: (Electronic resources)

個人品牌 : = 斜槓時代成就非凡的7個自品牌經營守則 = Personal branding: 7 steps to a brand new you in the slash generation / by: (Language materials, printed)

大賣場旁的小販為什麼不會倒? : = 23招包你接單到手軟的銷售密技 / by: (Language materials, printed)

哈佛商學院的美學課 / by: (Language materials, printed)

行銷創新研究 by: (Electronic resources)

為什麼你該寫一本書? : = 打造個人品牌,從撰寫一本成為焦點的書開始 / by: (Language materials, printed)

手繪300張圖讓你看懂富顧客的極度購物 : = 為何金牌行銷總能第一眼看穿顧客內心,下一秒就讓他買單? / by: (Language materials, printed)

變心快時代的絕對回購機制 : = 不怕市場縮小、無懼對手增加,靠習慣建立讓顧客一試上癮! / by: (Language materials, printed)

自媒自創 : = 經營自媒體52種思辨計畫 / by: (Language materials, printed)

角色行銷 = 透過12個角色原型 建立有型品牌 / by: (Electronic resources)

行銷就需要一些梗 = 一眼看穿消費者內心 / by: (Electronic resources)

臺灣茶多元健康茶飲與智能產製銷研討會論文集. . 2022 / by: (Language materials, printed)

自主上架或第三方合作上架?台灣健康相關創新產品之跨境電商行銷策略分析 = = Self-listing or third-party collaboration listing? analysis of cross-border e-commerce marketing strategies for health-related innovative products in Taiwan / by: (Language materials, printed)

瘋潮行銷 = 華頓商學院最熱門的一堂行銷課!6大關鍵感染力,瞬間引爆大流行 / by: (Electronic resources)

個人品牌獲利 = 自媒體經營的五大關鍵變現思維 / by: (Electronic resources)

同理心行銷 = 500強正在用顛覆傳統的消費者洞察進化策略 / by: (Electronic resources)

自媒體時代實戰行銷術 by: (Electronic resources)

ESG企業永續獲利致勝術 = 30個領先企業解析, 不可不知的ESG產業新商機和品牌管理策略 = Environmental social governance / by: (Electronic resources)

學 品牌 = 一個40年廣告老師傅的壓箱絕活 / by: (Electronic resources)

哈佛商學院的美學課 = 國際精奢品牌的商業祕密, 讓你跟你的企業成為真實且獨特的存在! / by: (Electronic resources)

記住我 選擇我 替我傳 = 人人該學的行銷心理學.本來沒興趣.錢不夠,你是怎麼被說服或操弄?變得好想要,愉快下單 / by: (Electronic resources)

佐藤可士和の超設計術 : = 一手打造UNIQLO,他要的不只是設計,而是銷售! / by: (Language materials, printed)

學 品牌 : = 一個40年廣告老師傅的壓箱絕活 / by: (Language materials, printed)