行銷策略

標靶行銷 : = 中!緊貼目標顧客,省下99%的亂槍打鳥 / by: (Language materials, printed)

小眾,其實不小 : = 中間市場陷落,小眾消費崛起 / by: (Language materials, printed)

只有不會賣,沒有賣不掉 / by: (Language materials, printed)

折扣上癮的魔鬼市場學 : = 從零售到精品業,面對「定價失靈經濟」的行銷新策略 / by: (Language materials, printed)

行銷新手必備的38套基本功 / by: (Language materials, printed)

有實力,更要學會行銷策略 by: (Electronic resources)

行銷通路策略 / by: (Language materials, printed)

行銷36計 : = 行銷有理.詐騙無罪 / by: (Language materials, printed)

展覽行銷與管理實務 = = Exhibition marketing & management practices / by: (Language materials, printed)

花蓮縣休閒農業市場區隔、行銷策略之研究 = = Hua -Lien country leisure agriculture market segmentation ,marketing strategy : Consumers benefit-pursuing perspectives : 消費者利益追求之觀點 / by: (Language materials, printed)

行銷策略與國際化配合對企業經營績效影響之研究 = = Effect of Marketing Strategy and Internationalization on Business Performance : A Case Study of Industrial Sewing Machine Industry : 以工業縫紉機產業為例 / by: (Language materials, printed)

簡單創意 = = Easy creation : 解讀大企業出奇致勝的創意密碼 / by: (Language materials, printed)

企業致富10大法則 : = 引領行銷商戰新潮流致的富術 / by: (Language materials, printed)

逆勢行銷致勝法 : = 千變萬化的買方市場逆轉勝智謀密技 / by: (Language materials, printed)

創意行銷預約滿檔 : = 行銷大師教你最快、最有效的客戶創造系統,讓你找對客戶、業績滿檔 / by: (Language materials, printed)

立體行銷 : = 行銷戰略的正統進化 / by: (Language materials, printed)

公共政策行銷理論之研究 : = 應然面與實然面的對話 / by: (Language materials, printed)

行銷管理 = = Marketing management : a strategic perspective : 策略性的觀點 / by: (Language materials, printed)

技術資源規劃 = = Technology resources planning : technology roadmap theory and practice : 技術地圖理論與實務 / by: (Language materials, printed)

柯特勒帶你發現新亞洲 : = 9大策略,行銷到東協 / by: (Language materials, printed)

第2杯策略 : = 讓錢越賺越多的銷售法則 / by: (Language materials, printed)

會展觀光理論與實務 / by: (Language materials, printed)

高價成交 : = 衝高單筆交易額的業務聖經 / by: (Language materials, printed)

策略行銷 / by: (Language materials, printed)

明日商機 : = 如何在兆元市場裡淘金 / by: (Language materials, printed)

行銷,就是讓消費者替你說好話 / by: (Language materials, printed)

策略品牌管理 / by: (Language materials, printed)

產品經理必備的10大核心技能 = = The bible for product manager : 品牌管理就該這樣做 / by: (Language materials, printed)

打造營業軍事力 : = 讓你成為業界霸主 / by: (Language materials, printed)

就是要在這家店買東西 : = 熱銷商店的24法則 / by: (Language materials, printed)

你想不到!行銷也能這樣做 / by: (Language materials, printed)

數位行銷 : = 新時代行銷人的必修課 / by: (Language materials, printed)

超級業務員的成交魔力 = = Reach your bargain smoothly / by: (Language materials, printed)

學校行銷與社區互動策略之研究 = = The research of school marketing and community interaction strategies : Fu Bei Junior High School,Hualien County as a case study : 以花蓮縣富北國中為例 / by: (Language materials, printed)

為什麼口香糖應該天天吃? : = 創造木糖醇銷售奇蹟的多贏必勝法則 / by: (Language materials, printed)

史上最強の20個行銷法則 / by: (Language materials, printed)

管理設計 : = 創意獲利的關鍵競爭力 / by: (Language materials, printed)

網路行銷 : = 趨勢、策略與技能 / by: (Language materials, printed)

行銷就是搞怪 = = Marketing : 誰說賣東西不需要創意 / by: (Language materials, printed)

房地產與建築產業網路行銷策略 / by: (Language materials, printed)

滾動吧,品牌TW! : = 行銷全球的贏家策略 / by: (Language materials, printed)

繞著地球做生意 : = 建立國際品牌價值鏈,從3億到150億元的實戰心法 / by: (Language materials, printed)

展覽行銷管理 = = Marketing management of exhibition / by: (Language materials, printed)

全方位企畫案撰寫全書 / by: (Language materials, printed)

60分鐘品牌戰略 / by: (Language materials, printed)

內容行銷塞爆你的購物車 : = 數位時代吸金法則 / by: (Language materials, printed)

日本創意.萌經濟 / by: (Language materials, printed)

新通路的誕生 : = 一個不花一毛讓你身價上億的契機 / by: (Language materials, printed)

文化創意產業、品牌與行銷策略 = = Strategies in branding, marketing & cultural and creative industry : a cross-border comparative study and the development of China's market : 跨國比較與大陸市場發展 / by: (Language materials, printed)

國際商展完全手冊 = = Exhibition marketing / by: (Language materials, printed)

技術地圖實務精要 = = Essential of technology roadmapping / by: (Language materials, printed)

哈佛人這樣學行銷 / by: (Language materials, printed)

進入社會的30堂行銷課 = = The best lessons of marketing / by: (Language materials, printed)

就算是身價一億,還是超想學的商品銷售術 / by: (Language materials, printed)

你做對了嗎? / by: (Language materials, printed)

C型行銷 : = 下一波商品熱賣密碼 / by: (Language materials, printed)

幼兒園的行銷策略對家長滿意度與忠誠度的影響 = = The effects on parents' satisfaction and loyalty of kindergartens' marketing strategies : an example of I-lan county : 以宜蘭縣為例 / by: (Language materials, printed)

電玩正在改變世界 / by: (Language materials, printed)

展覽行銷管理 = = Marketing management of exhibition : 理論與實務 : theory & practice / by: (Language materials, printed)

精品策略 / by: (Language materials, printed)

集客力,從對的行銷開始 : = 360度全方位行銷 / by: (Language materials, printed)

讓顧客主動推薦你 : = 從陌生到狂推的社群行銷7步驟 / by: (Language materials, printed)

行銷基本功 / by: (Language materials, printed)

行銷管理 = = Marketing management:a strategic perspective : 策略性的觀點 / by: (Language materials, printed)

超級業務 / . [1], . 死單做活術 by: (Language materials, printed)

你就是下一個賈伯斯 : = 賈伯斯改變世界的22個行銷策略 / by: (Language materials, printed)

賣到缺貨的促銷勝經 = = The way to sold out : 沒有賣不出去的東西;只有不會賣東西的人! / by: (Language materials, printed)

贏在企劃專業的起跑點 : = TBSA商務企劃能力檢定學習手冊 / . 2010年 by: (Language materials, printed)

行銷必勝兵法 / by: (Language materials, printed)

OQ哈佛商學院最有成效的經營課 / by: (Language materials, printed)

佐藤可士和の超設計術 : = 一手打造UNIQLO,他要的不只是設計,而是銷售! / by: (Language materials, printed)

顧客爽快掏錢術 : = 商品不打折卻賣得好的經營法則 / by: (Language materials, printed)

學校競爭優勢與行銷策略 : = 高中教育改革與發展 / by: (Language materials, printed)

日本長銷商品的發想力 / by: (Language materials, printed)

想要成交,拿出你的口袋名單 : = 銷售翻五倍.顧客不流失的神祕回籠術 / by: (Language materials, printed)

TIMS行銷專業能力認證 : = 初階「行銷決策證照」行銷決策實務 / by: (Language materials, printed)

第1名業務只靠1個好習慣 / by: (Language materials, printed)

行銷長的挑戰 = = New challengs for CMOs : 面對霓虹天鵝,打造創新X業績的競爭力 / by: (Language materials, printed)

Apple Google Amazon熱銷的祕密 : = 讓顧客成為品牌傳道者,不只自己買,還揪人幫你賣 / by: (Language materials, printed)

賈伯斯的創新傳奇與行銷魅力 = 你也可以學會賈伯斯致勝心法! / by: (Electronic resources)

平價時尚力 = = ZFashion / by: (Language materials, printed)

贏在企劃專業的起跑點 : = TBSA商務企劃能力進階檢定學習手冊 / . 2013年 by: (Language materials, printed)

開店Know How = = The key of channel marketing : 完全掌握行銷6大致勝關鍵 / by: (Language materials, printed)

企畫、總監、開店老闆,看完這本再做行銷計畫! / by: (Language materials, printed)

公益的價格 : = 非營利行銷的理論與案例 / by: (Language materials, printed)

瘋潮行銷 : = 用50美元「自造」3億瘋潮.創造業績7倍成長的6大關鍵感染力 / by: (Language materials, printed)

做對一件事,你就賺翻 : = 專家嚴選 : 史上100個最棒的賺錢點子 / by: (Language materials, printed)

老實說就能賺錢 / by: (Language materials, printed)

參展行銷 = 如何參加國外展覽 / by: (Electronic resources)

文化產業的行銷與管理 by: (Electronic resources)

商場促銷法寶 by: (Electronic resources)

策略品牌管理 / by: (Language materials, printed)

行銷成功案例小百科 = = Common sense dictionary of successful marketing cases / by: (Language materials, printed)

兩岸經濟架構協議(ECFA)的政策行銷分析 / by: (Language materials, printed)

如何撰寫商業計畫書 / by: (Language materials, printed)

給未來的33個禮物 / by: (Language materials, printed)

策略行銷分析 = = Strategic marketing analysis : 架構與實務應用 : framework and practical applications / by: (Language materials, printed)

用好設計,創造成功品牌 / by: (Language materials, printed)

奢侈品策略 : = 讓你的品牌,成為所有人奢求的夢想 / by: (Language materials, printed)

商品促銷全攻略 : = 500個促銷點子X1500個熱賣實例 / by: (Language materials, printed)

名牌力 = = Luxury Brand Power : 奢侈品牌.風靡全球的關鍵 / by: (Language materials, printed)

哈佛教你行銷策略 / by: (Language materials, printed)

超賣點心理學 : = 不起眼的東西,如何搞到大家搶著要 / by: (Language materials, printed)

行銷策劃實務 / by: (Language materials, printed)

國際商展完全手冊 = = Exhibition marketing / by: (Language materials, printed)

Playground數位行銷遊戲 : = 終結舊廣告時代,改變世界的10個行銷關鍵自+80個Big idea / by: (Language materials, printed)

UNIQLO和ZARA的熱銷學 / by: (Language materials, printed)

內容電力公司 : = 用好內容玩出大事業 / by: (Language materials, printed)

行銷研究 : = 發展有效行銷策略之基石 / by: (Language materials, printed)

小公司 大品牌 : = 不花成本、打造獨特、擺脫賤賣的終極品牌策略 / by: (Language materials, printed)

內容的力量 = = Content markerting / by: (Language materials, printed)

戳破薄利多銷的謊言 : = 脫離削價競爭、工時過長的最強行銷術! / by: (Language materials, printed)

暢銷的原理 : = 教你發掘需求、掌握潮流、想出熱賣企劃的6個實戰守則 / by: (Language materials, printed)

一次學會產品經理都在做的事 = = The product manager's field guide / by: (Language materials, printed)

超好懂商業入門市場行銷 = = Marketing / by: (Language materials, printed)

行銷人攀越的7個頂峰 : = 決策導向分析法 / by: (Language materials, printed)

一小時學會TED的故事文案力 : = 為何他們一上台、po臉書,就能讓產品暢銷? / by: (Language materials, printed)

展覽行銷管理 : = 理論與實務 / by: (Language materials, printed)

怎樣賣東西給年輕人? / by: (Language materials, printed)

創造銷售藍海的8堂課 : = 讓客戶從不認識你到離不開你的行銷策略 / by: (Language materials, printed)

數位時代的高效行銷 : = 讓你投放準、集客快、轉換高、品牌強,將行銷力最大化的實戰祕笈! / by: (Language materials, printed)

數位時代的奧格威談廣告 : = 聚焦消費洞察,解密品牌行銷 / by: (Language materials, printed)

在AI時代勝出 = 行銷自己的祕密 / by: (Electronic resources)

自媒自創 : = 經營自媒體52種思辨計畫 / by: (Language materials, printed)

行銷就需要一些梗 = 一眼看穿消費者內心 / by: (Electronic resources)

個人品牌獲利 = 自媒體經營的五大關鍵變現思維 / by: (Electronic resources)

同理心行銷 = 500強正在用顛覆傳統的消費者洞察進化策略 / by: (Electronic resources)

企劃、總監、開店老闆,看完這本再做行銷計畫! = 融合數位、社群和傳統行銷,業績、營收掛保固 / by: (Electronic resources)

企業家行銷策略 / by: (Language materials, printed)

ESG企業永續獲利致勝術 : = 30個領先企業解析, 不可不知的ESG產業新商機和品牌管理策略 / by: (Language materials, printed)

打造產品經理黃金身價的10堂課 = PM從0到1實踐指南 = Product manager / by: (Electronic resources)

廉價的奢華 / by: (Language materials, printed)

宜蘭國際童玩藝術節之行銷策略對花蓮國際石雕藝術節之意義與啟示 / by: (Language materials, printed)

臺灣「無痕山林運動」行銷策略研究 = = A Marketing Strategy Study on Leave No Trace in Taiwan / by: (Language materials, printed)

Retail 2.0 / by: (Language materials, printed)

文化產業的行銷與管理 / by: (Language materials, printed)

行銷決策分析幫幫忙 : = Excel超實用範例即戰技 / by: (Language materials, printed)

體驗時代的行銷革命 / by: (Language materials, printed)

賣到缺貨的促銷勝經 = = The way to sold out : 沒有賣不出去的東西;只有不會賣東西的人! / by: (Language materials, printed)

搶路客!抓緊行動時代的閒逛商機 / by: (Language materials, printed)

展覽行銷管理 : = 理論與實務 / by: (Language materials, printed)

直播行銷革命 = = Live streaming marketing / by: (Language materials, printed)

品牌策略與管理 = = Brand strategy and management / by: (Language materials, printed)

數位消費時代之競爭力行銷 / by: (Language materials, printed)

必勝行銷全書 : = 向43家成功企業學習6大行銷策略 = Marketing strategy cases / by: (Language materials, printed)

在AI時代勝出 : = 行銷自己的祕密 / by: (Language materials, printed)

狂粉是怎樣煉成的 : = 成功推坑與造粉的社群行銷學 / by: (Language materials, printed)

品牌之前,設計之外 / by: (Language materials, printed)

性別行銷 = 價格有性別之分嗎? = Does price have gender? : the gender marketing / by: (Projected and video material)

打造360度行銷產品力 : = 產品經理帶你直搗商業競爭核心 / by: (Language materials, printed)

數位行銷教科書 : = 虛實全通路導入大數據的獲利管理學 / by: (Language materials, printed)

線上線下完美結合的攻心行銷36法則 : = 跟馬雲學「操控消費心理學」,串接網路與實體的「無差別」銷售,顧客不自覺掏錢買單! / by: (Language materials, printed)

課堂沒教的行銷大智慧 : = 行銷管理最重要的核心策略議題 / by: (Language materials, printed)

10分鐘寫出TED故事簡報力 : = 為何他們一上台、po臉書,就能讓產品暢銷? / by: (Language materials, printed)

Google行銷人傳授 數位行銷的獲利公式 = = Essential digital marketing / by: (Language materials, printed)

披薩買一送一為什麼能賺錢? : = 從達美樂、任天堂到麥當勞,破解常見的行銷策略背後的決勝關鍵 / by: (Language materials, printed)

隱藏商品背後的故事 : = 學習商業策略的教戰手冊 / by: (Language materials, printed)

互聯網新物種新邏輯 / by: (Language materials, printed)

那個為什麼會熱賣 : = 商品與資訊氾濫的時代,如何利用「框架攻略法」讓消費者「衝動購買」 / by: (Language materials, printed)

電信產業行銷策略探討 : = 以中華電信為例 = The marketing strategy of telecommunication industry-the case of Chunghwa Telecom Company / by: (Language materials, printed)

10分鐘掌握品牌行銷 = 從無名到知名的25堂關鍵行銷課 / by: (Electronic resources)

10分鐘搞懂策略佈局 = 創造營收、突破困境的62招策略選擇 / by: (Electronic resources)

營銷策劃原理與實務 by: (Electronic resources)

個人品牌 : = 斜槓時代成就非凡的7個自品牌經營守則 = Personal branding: 7 steps to a brand new you in the slash generation / by: (Language materials, printed)

人性鍊金術 : = 奧美最有效的行銷策略 / by: (Language materials, printed)

大賣場旁的小販為什麼不會倒? : = 23招包你接單到手軟的銷售密技 / by: (Language materials, printed)

哈佛商學院的美學課 / by: (Language materials, printed)

學校形象經營與行銷策略之研究 : = 以一所私立高中為例 = The study of school image management and marketing strategy : a private high school as an example / by: (Language materials, printed)

行銷創新研究 by: (Electronic resources)

臺灣高等教育行銷策略指標建構與實證分析 by: (Electronic resources)

企業就是自媒體 : = 掌握內容行銷大趨勢,打造直通顧客的策略與方法 / by: (Language materials, printed)

市場買單,你才叫品牌 = = Be sold, be brand, building brand value / by: (Language materials, printed)

線上線下完美結合的攻心行銷36法則 = 跟馬雲學「操控消費心理學」, 串接網路與實體的「無差別」銷售, 顧客不自覺掏錢買單! = Online to offline / by: (Electronic resources)

內容感動行銷 = 用FAB法則套公式, 「無痛」寫出超亮點! = Feature.advantage.benefit / by: (Electronic resources)

主題農旅觀光文創企劃 : = 2020再造地方創生與鄉村振興的(自主)能量 = Creative cultural industry of agriculture and sightseeing / by: (Language materials, printed)

為什麼你該寫一本書? : = 打造個人品牌,從撰寫一本成為焦點的書開始 / by: (Language materials, printed)

手繪300張圖讓你看懂富顧客的極度購物 : = 為何金牌行銷總能第一眼看穿顧客內心,下一秒就讓他買單? / by: (Language materials, printed)

從零開始讀懂行銷設計 = = The 1st step of marketing design / by: (Language materials, printed)

銷量暴漲的原理 : = 27年的永恆行銷經典,教你22個攻略全球的獲利秘密! / by: (Language materials, printed)

變心快時代的絕對回購機制 : = 不怕市場縮小、無懼對手增加,靠習慣建立讓顧客一試上癮! / by: (Language materials, printed)

策略行銷分析 : = 架構與實務應用 = Strategic marketing analysis : framework and practical applications / by: (Language materials, printed)

多元公共運輸數據分析與行銷策略 / by: (Language materials, printed)

思維 = 一場拉開人生差距之旅 / by: (Electronic resources)

茶產業的文化底蘊與創新營銷 / by: (Language materials, printed)

知識複利 : = 將內容變現,打造專家型個人品牌的策略 = Knowledge realization : a guide to expert personal branding management and content monetization strategies / by: (Language materials, printed)

行銷 : = 商業世界的成功策略 / by: (Language materials, printed)

臺灣茶多元健康茶飲與智能產製銷研討會論文集. . 2022 / by: (Language materials, printed)

沒名片, 你就是招牌 : = 求職、換工作、轉行、接案、創業前, 一定要懂的個人品牌經營學 / by: (Language materials, printed)

文化商品的設計策略 = Design strategy of the cultural product / by: (Electronic resources)

自主上架或第三方合作上架?台灣健康相關創新產品之跨境電商行銷策略分析 = = Self-listing or third-party collaboration listing? analysis of cross-border e-commerce marketing strategies for health-related innovative products in Taiwan / by: (Language materials, printed)

瘋潮行銷 = 華頓商學院最熱門的一堂行銷課!6大關鍵感染力,瞬間引爆大流行 / by: (Electronic resources)

兩岸經濟架構協議(ECFA)的政策行銷分析 by: (Electronic resources)

自媒體時代實戰行銷術 / by: (Language materials, printed)

自媒體時代實戰行銷術 by: (Electronic resources)

這樣賣吃的成為活下來的那5% = 韓國餐飲之神黃金公式搶攻顧客心占率, 忍不住一買再買 / by: (Electronic resources)

ESG企業永續獲利致勝術 = 30個領先企業解析, 不可不知的ESG產業新商機和品牌管理策略 = Environmental social governance / by: (Electronic resources)

行銷的多重宇宙 = 36個無往不利的行銷創意 = Marketing ideas / by: (Electronic resources)

學 品牌 = 一個40年廣告老師傅的壓箱絕活 / by: (Electronic resources)

哈佛商學院的美學課 = 國際精奢品牌的商業祕密, 讓你跟你的企業成為真實且獨特的存在! / by: (Electronic resources)

一人業務的最強集客術 = 一人公司.一人業務,或老闆沒給預算的一人行銷必讀寶典,四步驟讓「潛在顧客」想買時第一個找你 / by: (Electronic resources)

記住我 選擇我 替我傳 = 人人該學的行銷心理學.本來沒興趣.錢不夠,你是怎麼被說服或操弄?變得好想要,愉快下單 / by: (Electronic resources)

專家機密 = 流量致富時代 從圈粉到鐵粉的19個金牌腳本 / by: (Electronic resources)

打造產品經理黃金身價的10堂課 = PM從0到1實踐指南 = Product manager / by: (Electronic resources)

ESG企業永續獲利致勝術 = 30個領先企業解析, 不可不知的ESG產業新商機和品牌管理策略 = Environmental social governance / by: (Electronic resources)

學 品牌 = 一個40年廣告老師傅的壓箱絕活 / by: (Electronic resources)

奧美傳奇廣告鬼才破框思考術 = 跳脫「標準答案」思維, 不打安全牌的心理奇襲策略 / by: (Electronic resources)

沒名片, 你就是招牌 = 求職、換工作、轉行、接案、創業前, 一定要懂的個人品牌經營學 / by: (Electronic resources)

LINE即時行銷完全攻略 = 從經營顧客到提升銷售實戰計畫書 / by: (Electronic resources)

不要低頭,業績會掉下來 = 吸客而不是追客,行銷人都該學讓顧客買單的技巧 / by: (Electronic resources)

AI集客力 FB+IG+LINE+ChatGPT全效社群行銷術 = 提供社群平台的全方位知識, 結合ChatGPT應用加持, 提升行銷效果 / by: (Electronic resources)

AI時代的跨國經營 : = 規模不是問題, 價值鏈才是關鍵 / by: (Language materials, printed)

角色行銷 = 透過12個角色原型 建立有型品牌 / by: (Electronic resources)

學 品牌 : = 一個40年廣告老師傅的壓箱絕活 / by: (Language materials, printed)

掙脫困境 : = 企業的十大困境 / by: (Language materials, printed)

在AI時代勝出 = 行銷自己的祕密 / by: (Electronic resources)

流量池 : = 流量稍縱即逝,打造流量水庫,透過儲存、轉化、裂變,讓導購飆高、客源不絕、營運升級的行銷新思維 / by: (Language materials, printed)

內容感動行銷 : = 用FAB法則套公式,「無痛」寫出超亮點! / by: (Language materials, printed)

個人品牌獲利 : = 自媒體經營的五大關鍵變現思維 / by: (Language materials, printed)