行銷管理

行銷研究概論 = = Essentials marketing of research / by: (Language materials, printed)

科特勒混沌學 : = 大崩壞之後的爭雄法則 / by: (Language materials, printed)

繞著地球做生意 : = 建立國際品牌價值鏈,從3億到150億元的實戰心法 / by: (Language materials, printed)

品牌經營管理 / by: (Language materials, printed)

fu對了,就暢銷 : = 感性工學大師創意出招 / by: (Language materials, printed)

一線之間 / by: (Language materials, printed)

殺手級企畫! : = 老闆、主管、客戶......一次搞定!讓大家都贊成你的構想 / by: (Language materials, printed)

魅惑力七大因子 : = 讓人無法抗拒你和產品 / by: (Language materials, printed)

讓人忍不住掏錢買的心理關鍵 : = 廣告企畫總監打動人心的洞悉力行銷 / by: (Language materials, printed)

行銷管理 = = Marketing management / by: (Language materials, printed)

行銷管理概論 = = Marketing management : an interoduction / by: (Language materials, printed)

國際行銷管理 : = 實務個案分析 / by: (Language materials, printed)

專業服務行銷 : = 分析與應用 / by: (Language materials, printed)

行銷長的挑戰 = = New challengs for CMOs : 面對霓虹天鵝,打造創新X業績的競爭力 / by: (Language materials, printed)

國際行銷 / by: (Language materials, printed)

行銷管理 / by: (Language materials, printed)

做對一件事,你就賺翻 : = 專家嚴選 : 史上100個最棒的賺錢點子 / by: (Language materials, printed)

行銷管理 / by: (Language materials, printed)

行銷管理 = = Marketing management / by: (Language materials, printed)

行銷管理 = = Marketing management / by: (Language materials, printed)

為什麼別人的產品比較賣? / by: (Language materials, printed)

認識多層次傳銷管理法 / by: (Language materials, printed)

行銷管理個案分析奪分攻略 = = Marketing management case study / by: (Language materials, printed)

行銷,不只是賣產品 = = Become a super salesman : 業務員必備的行銷聖經 / by: (Language materials, printed)

服務業行銷 = = Services marketing : quality enhancement & value creation : 品質提昇與價值創造 / by: (Language materials, printed)

一次遇見12位行銷大師 / by: (Language materials, printed)

醫療行銷管理學 / by: (Language materials, printed)

活動行銷 : = 節慶、會議、展覽與觀光專案 / by: (Language materials, printed)

行銷企劃王 : = 從52種促銷手法9大案例7類企劃範本學行銷 / by: (Language materials, printed)

無所不通超級企劃王 = = With ease becomes the project master : 企劃就是你想的這麼簡單 : 讓人一學就上手的超級企劃通! / by: (Language materials, printed)

行銷管理概論 / by: (Language materials, printed)

服務業行銷 / by: (Language materials, printed)

劇場管理論集 / by: (Language materials, printed)

行銷管理 / by: (Language materials, printed)

行銷管理 : = 理論解析與實務應用 / by: (Language materials, printed)

行銷研究 = = Marketing research : management and technique : 管理與技術 / by: (Language materials, printed)

行銷管理概論 : = 探索原理與體驗實務 / by: (Language materials, printed)

肉丸聖代 : = 行銷是一種承諾,不是變魔術! / by: (Language materials, printed)

消費緊縮下的行銷法則 : = 不景氣,你還要花錢買廣告嗎? / by: (Language materials, printed)

體驗訊息 : = 看體驗行銷如何改變品牌世界 / by: (Language materials, printed)

餐旅產業行銷管理 = = Hospitality industry marketing management / by: (Language materials, printed)

行銷管理便利貼 = = Marketing management / by: (Language materials, printed)

行銷管理 = = Marketing management : 行銷實戰與本土案例 / by: (Language materials, printed)

行銷管理 / by: (Language materials, printed)

行銷管理 = = Marketing management / by: (Language materials, printed)

行銷管理 : = 策略化觀點 / by: (Language materials, printed)

行銷研究 = = Marketing research : methods and applications : 企業研究方法與實務應用 / by: (Language materials, printed)

服務業行銷 / by: (Language materials, printed)

展覽行銷管理 = = Marketing management of exhibition / by: (Language materials, printed)

服務業行銷 = = Services marketing / by: (Language materials, printed)

汽車行銷與服務 / by: (Language materials, printed)

國際商展完全手冊 = = Exhibition marketing / by: (Language materials, printed)

行銷管理 = = Marketing management : 實戰指南與本土案例 / by: (Language materials, printed)

贏在市場佔有率 = = Lanchester's Law / by: (Language materials, printed)

休閒事業行銷管理 / by: (Language materials, printed)

行銷管理學 / by: (Language materials, printed)

休閒行銷管理學 = = Management of leisure marketing / by: (Language materials, printed)

看得太少或看得太多的危險 / by: (Language materials, printed)

行銷管理 / by: (Language materials, printed)

通路行銷與管理 = = Channel marketing and management : 實戰與本土案例 / by: (Language materials, printed)

賣光光 : = 7大黃金行銷手法讓你一下就締造破表業績必讀秘笈 / by: (Language materials, printed)

行銷管理 / by: (Language materials, printed)

誰有故事誰勝出 / by: (Language materials, printed)

國際行銷 = = International marketing / by: (Language materials, printed)

地方特色產品與休閒農場行銷通路整合之研究 / by: (Language materials, printed)

行銷管理學 : = 理論與實務的精粹 / by: (Language materials, printed)

行銷管理 : = 理論與個案分析 / by: (Language materials, printed)

行銷管理 = = Marketing management:a strategic perspective : 策略性的觀點 / by: (Language materials, printed)

展覽行銷與管理實務 = = Exhibition marketing & management practices / by: (Language materials, printed)

行銷管理 = = Marketing management / by: (Language materials, printed)

觀光行銷 = = Tourism Marketing : 顧客導向的服務業行銷 / by: (Language materials, printed)

服務業行銷與管理 : = 品質提升與價值創造 / by: (Language materials, printed)

小企業生存書 : = 圖說藍徹斯特戰略 / by: (Language materials, printed)

國際行銷管理 = = Global marketing / by: (Language materials, printed)

行銷管理 / by: (Language materials, printed)

醫療行銷管理 = = Medical care marketing management / by: (Language materials, printed)

一輩子受用的杜拉克行銷思考法 / by: (Language materials, printed)

行銷研究 = = Marketing research : 企業研究方法實務應用 : methodsand applications / by: (Language materials, printed)

行銷研究 = = Marketing research / by: (Language materials, printed)

整合行銷傳播策略與企劃 = = Integrated marketing communications& planning / by: (Language materials, printed)

行銷管理 = = Marketing management:theory and applications : 理論解析與實務應用 / by: (Language materials, printed)

行銷管理學 / by: (Language materials, printed)

服務業行銷 / by: (Language materials, printed)

行銷研究概論 = = Essentials of marketing research / by: (Language materials, printed)

為什麼書賣這麼貴? = 臺灣出版行銷指南 / by: (Electronic resources)

經理人的任務與績效 = 杜拉克談行銷管理 / by: (Electronic resources)

行銷管理概論 = = Essentials of marketing management : 探索原理與體驗實務 : principles and practice / by: (Language materials, printed)

體驗時代的行銷革命 / by: (Language materials, printed)

App Store經營之道 : = 掌握成功的研發與行銷模式,讓App脫穎而出 / by: (Language materials, printed)

行銷管理 : = 亞洲觀點 / by: (Language materials, printed)

沒有不好賣,只有不會賣 : = 行銷人員充電手冊 / by: (Language materials, printed)

行銷管理 / by: (Language materials, printed)

差異化行銷發想法 / by: (Language materials, printed)

行銷管理 = = brief Taiwan adaptation edition / by: (Language materials, printed)

文化產業的行銷與管理 by: (Electronic resources)

行銷總監實戰案例 by: (Electronic resources)

行銷管理 by: (Electronic resources)

行銷管理概論 by: (Electronic resources)

行銷源典 : = 任意行銷首部曲 / by: (Language materials, printed)

現代行銷管理 / by: (Language materials, printed)

營建專案管理知識體系 = = Construction project management body of knowledge / by: (Language materials, printed)

行銷專案管理知識體系 = = Marketting project management body of knowledge / by: (Language materials, printed)

餐旅業行銷管理 : = 理論與實務 = Hospitality marketing management : theory and practice / by: (Language materials, printed)

觀光暨餐旅行銷 : = 本土化案例學習 / by: (Language materials, printed)

創新價值的行銷力 : = 12個中小企業行銷價值案創例集 / by: (Language materials, printed)

零售管理 : = 行銷觀點 / by: (Language materials, printed)

行銷成功案例小百科 = = Common sense dictionary of successful marketing cases / by: (Language materials, printed)

線聲說法 : = 數位音樂產業專題 / by: (Language materials, printed)

通路管理 = = Channel marketing & management : 行銷策略與企劃實戰案例 / by: (Language materials, printed)

活動行銷 : = 活動.慶典.集會與展覽 / by: (Language materials, printed)

展覽行銷管理 : = 理論與實務 / by: (Language materials, printed)

通路是王道 業務是王牌 : = 王對王的競合! / by: (Language materials, printed)

百萬業務員才知道的手寫筆記工作術 : = 輕鬆管理人脈、提升業績、贏得客戶信賴,為自己加薪30％ / by: (Language materials, printed)

行銷管理 : = 創新與挑戰 / by: (Language materials, printed)

通路管理 = = Channel management / by: (Language materials, printed)

行銷研究 = = marketing research : 市場調查與分析 / by: (Language materials, printed)

國際商展完全手冊 = = Exhibition marketing / by: (Language materials, printed)

解析行銷管理 / by: (Language materials, printed)

圖解服務業經營學 : = 邁入臺灣服務新時代 / by: (Language materials, printed)

為什麼的力量 : = 找出獨特價值承諾的提問思考術 / by: (Language materials, printed)

文化創意產業經營與行銷管理 = = Management and marketing of cultural and creative industry : 整合觀點與創新思維 : integrated perspective and innovative thinking / by: (Language materials, printed)

透視數據下的商機 : = 運用Google Analytics發掘商業洞見 / by: (Language materials, printed)

行銷研究新論 = = A new vision of marketing research : 原理與應用 : principles & practices / by: (Language materials, printed)

行銷學(適用行銷管理、行銷管理學) by: (Electronic resources)

行銷部流程規範化管理 by: (Electronic resources)

行銷管理 / by: (Language materials, printed)

行銷36計 : = 行銷有理.詐騙無罪 / by: (Language materials, printed)

行銷管理 = = Marketing management. / by: (Language materials, printed)

杜拉克談行銷與創新 = Marketing and innovation / by: (Electronic resources)

O型全通路時代26個獲利模式 / by: (Language materials, printed)

消費者行為市場分析技術 : = 數據演算如何提供行銷解決方案 / by: (Language materials, printed)

數位行銷大神開講 = 谷歌、百度、小米、新浪微博、奧美等高階傳媒經理人親授12堂價值百萬元的實戰祕笈大公開! / by: (Electronic resources)

營銷創新研究 by: (Electronic resources)

鯊魚經濟學 = 偷偷潛到你身邊、咬一口, 如果好吃就全部吃掉。學鯊魚, 讓你擊敗對手, 成為市場領先者! / by: (Electronic resources)

觀光餐旅銷售技巧 / by: (Language materials, printed)

行銷學 : = 數位行銷 / by: (Language materials, printed)

服務業行銷 / by: (Language materials, printed)

哇!醫療也能這麼貼近你的心 by: (Electronic resources)

醫療行銷管理 = 圖解大健康產業商業模式 = Healthcare maketing management / by: (Electronic resources)

逆勢行銷致勝法 : = 千變萬化的買方市場逆轉勝智謀密技 / by: (Language materials, printed)

行銷管理 = = Marketing management : a strategic perspective : 策略性的觀點 / by: (Language materials, printed)

行銷管理 = = Practice and application of marketing management : 實務與應用 / by: (Language materials, printed)

非營利事業行銷與管理 = = Marketing and management for nonprofit organizations / by: (Language materials, printed)

國際行銷 / by: (Language materials, printed)

文化產業的行銷與管理 / by: (Language materials, printed)

習慣決定一切消費行為 : = 破除現有的行銷定律 打造全新的行銷思維 / by: (Language materials, printed)

語不驚人誓不休 : = 快速打造你的文案凝句力 / by: (Language materials, printed)

展覽行銷管理 = = Marketing management of exhibition : 理論與實務 : theory & practice / by: (Language materials, printed)

專業服務行銷 : = 分析與應用 / by: (Language materials, printed)

行銷管理 = = Marketing management / by: (Language materials, printed)

觀光行銷管理實務 = = Tourism marketing management and practice / by: (Language materials, printed)

集客力,從對的行銷開始 : = 360度全方位行銷 / by: (Language materials, printed)

特色大崩壞 : = 千萬不要做出有特色的商品 / by: (Language materials, printed)

招福招財 / . 1, . 小店大人氣88王道 by: (Language materials, printed)

請問大前研一 : = 業務學 / by: (Language materials, printed)

為什麼書賣這麼貴 : = 臺灣出版行銷指南 / by: (Language materials, printed)

觀光行銷管理實務 = Tourism marketing management andpractice / by: (Electronic resources)

行銷管理概論 / by: (Language materials, printed)

行銷管理 = = Practice and Application of Marketing Management : 實務與應用 / by: (Language materials, printed)

應用音樂產業之經營與管理 = = Integration, management in applied music industry : 應用音樂與市場管理指南 / by: (Language materials, printed)

服務業行銷與管理 = = Services marketing andmanagement : 品質提升與價值創造 : quality enhancement & value creation / by: (Language materials, printed)

圖解顧客滿意經營學 / by: (Language materials, printed)

讓九成顧客回流的33個關鍵秘訣 : = 不要小看基本功,做到位顧客自然變成老主顧 / by: (Language materials, printed)

行銷部流程規範化管理 by: (Electronic resources)

最強的5A週期思考術 / by: (Language materials, printed)

行銷部流程規範化管理 / by: (Language materials, printed)

行銷管理 : = 亞洲觀點 / by: (Language materials, printed)

搶路客!抓緊行動時代的閒逛商機 / by: (Language materials, printed)

行銷新手必備的38套基本功 / by: (Language materials, printed)

創新價值的行銷力 : = 12個中小企業行銷價值案創例集 / . 第2輯 by: (Language materials, printed)

超好懂商業入門市場行銷 = = Marketing / by: (Language materials, printed)

行銷管理 : = 實戰指南與精華理論 = Marketing management / by: (Language materials, printed)

通路管理 : = 行銷策略與企劃實戰案例 = Channel marketing & management / by: (Language materials, printed)

通路管理 = = Channel management / by: (Language materials, printed)

行銷管理 : = 理論解析與實務應用 = Making management : theory and applications / by: (Language materials, printed)

展覽行銷與管理實務 = = Exhibition marketing & management practices / by: (Language materials, printed)

場景革命 : = 產品即場景、分享即獲取 跨界即連接、流行即流量重構人與商業的邏輯思維 =: Contextual revolution / by: (Language materials, printed)

高等教育機構行銷管理與實務 = = Marketing management and practice of higher education institutions / by: (Language materials, printed)

終端零售店管理手冊 / by: (Language materials, printed)

展覽行銷管理 : = 理論與實務 / by: (Language materials, printed)

國際行銷管理 = = International marketing / by: (Language materials, printed)

跟華爾街之狼學銷售 : = 一門價值30萬元的銷售課 4秒鐘, 打下成交大訂單基礎! / by: (Language materials, printed)

數位行銷大神開講 : = 谷歌.百度.小米.新浪微博.奧美等高階傳媒經理人親授12堂價值百萬元的實戰祕笈大公開! / by: (Language materials, printed)

觀光行銷 : = 顧客導向的服務業行銷 = Tourism marketing / by: (Language materials, printed)

行銷管理 : = 實務與應用 / by: (Language materials, printed)

國際行銷管理 = = International marketing / by: (Language materials, printed)

直銷管理評論 = = Direct selling management review by: (Language materials, printed)

餐旅行銷 = = Marketing in hospitality industry / by: (Language materials, printed)

業績千萬4連霸的制勝筆記 : = 頂尖房仲何勝緯的銷售價值學 / by: (Language materials, printed)

為什麼客戶會買單 : = 好的專業不用賣!讓顧客自己捧錢上門的7個秘密 / by: (Language materials, printed)

課堂沒教的行銷大智慧 : = 行銷管理最重要的核心策略議題 / by: (Language materials, printed)

大旅遊時代的攻客祕訣 : = 解析訪日人數如何突破三千萬 / by: (Language materials, printed)

金融營銷人員決勝關鍵 / by: (Language materials, printed)

中國兵法概念於現代廣告行銷策略之應用 by: (Electronic resources)

終端零售店管理手冊 by: (Electronic resources)

人生大事之顧客優先的策略思考 by: (Electronic resources)

Amazon故事公關行銷學 : = 向亞馬遜創辦人貝佐斯學習溝通技巧優化企業和個人品牌價值 / by: (Language materials, printed)

高等教育機構行銷管理與實務 = Marketing management and practice of higher education institutions / by: (Electronic resources)

消費者行為市場分析技術 = 數據演算如何提供行銷解決方案 / by: (Electronic resources)

行銷創新研究 by: (Electronic resources)

直覺行銷 : = 運用11種人性直覺,讓人不用多想就掏錢的商業巧思 / by: (Language materials, printed)

讓大眾小眾都買單的單一顧客分析法 : = P&G、樂敦、歐舒丹......打造回購熱銷商品的市場行銷學 / by: (Language materials, printed)

哈佛商學院的美學事業課 = 駕馭感官的力量, 讓美學成為你的個人優勢和企業策略, 創造品牌價值 / by: (Electronic resources)

雙定位 = 品牌策略體系創新思維 / by: (Electronic resources)

辦活動的技術 = 從數十人講座、派對,到千人大會,從預算、場地到主講人邀約,如何讓來賓像期待度假一樣還想再來? / by: (Electronic resources)

爆款內容流量學 = 追蹤人數從零到無限大, 流量操作手把手教學, 快速漲粉, 路人+1買到爆。 / by: (Electronic resources)

ChatGPT IG + Threads雙效AI行銷魔法師 = 串文打造粉絲互動、寫出吸睛變現貼文、深化品牌導流連結、結合AI優化行銷策略等, 一次看懂超夯社群平台 / by: (Electronic resources)

AI行銷新利器!ChatGPT × YT × FB × IG 社群媒體經營術 by: (Electronic resources)

行銷研究 : = 大數據與傳統行銷工具的結合 / by: (Language materials, printed)

認識多層次傳銷管理法 / by: (Language materials, printed)

行銷學(適用行銷管理.行銷管理學) by: (Electronic resources)

Amazon故事公關行銷學 = 向亞馬遜創辦人貝佐斯學習溝通技巧,優化企業和個人品牌價值 / by: (Electronic resources)

廣告行銷自學聖經 / by: (Language materials, printed)

醫療行銷管理 = 圖解大健康產業商業模式 = Healthcare marketing management / by: (Electronic resources)

行銷管理 : = 實務與應用 = Practice and application of marketing management / by: (Language materials, printed)

休閒行銷管理學 = = Management of leisure marketing / by: (Language materials, printed)