紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Too busy to shop/ Kelley Murray Skoloda ; foreword by Geraldine Laybourne. |
其他題名: |
marketing to "multi-minding" women / |
作者: |
Skoloda, Kelley Murray, |
出版者: |
Westport, Conn. :Praeger Publishers, : 2009., |
面頁冊數: |
xiv, 164 p. ;25 cm. |
內容註: |
Staggering stats : buying power of the female consumer -- She's the apple of many eyes : women buyers getting more attention from marketers -- What's wrong? why current marketing efforts are not working -- Why are we so hard to reach? the challenge of marketing to women 25 to 54 -- Remaking the clock : women and the 38-hour day -- Yes, I multi-mind : new ways to understand and reach "multi-minding" audiences -- Before women go shopping, they CROP: the CRedible Opinions Shortcut -- The keys to connecting with "multi-minding" women -- The better way : a new approach to reach female consumers -- What really matters? credibility -- Time is of the essence : "quick-connect" messages -- The 360-degree "E-surround" method to reach women -- She's looking for a commitment : consistent confirmation -- What does the future hold? multi-minders becoming co-brand managers. |
標題: |
Marketing. - |
電子資源: |
http://ebooks.abc-clio.com/?isbn=9780313354885An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information. |
ISBN: |
0313354871 (alk. paper) |