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Marketing management : = a resource-...

Calver, Stephen.

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Marketing management : = a resource-based approach for the hospitality and tourism industries /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing management :/ Richard Teare, Stephen Calver, Jorge Costa.
其他題名:	a resource-based approach for the hospitality and tourism industries /
其他作者:	Calver, Stephen.
出版者:	London ;Cassell, : 1994.,
面頁冊數:	iv, 60 p. ;30 cm.
標題:	Hospitality industry - Marketing. -
ISBN:	0304329266 (pbk.) :

Marketing management : = a resource-based approach for the hospitality and tourism industries /
Marketing management :a resource-based approach for the hospitality and tourism industries /Richard Teare, Stephen Calver, Jorge Costa. - London ;Cassell,1994. - iv, 60 p. ;30 cm.

Includes bibliographical references.

ISBN: 0304329266 (pbk.) :UK11.99

LCCN: gb 95093885

Nat. Bib. No.: GB95-93885Subjects--Topical Terms:

700247
Hospitality industry
--Marketing.Subjects--Index Terms:

Catering establishments

LC Class. No.: G155.A1 / M297 1994

Dewey Class. No.: 658.8099 / TEA

Marketing management : = a resource-based approach for the hospitality and tourism industries /
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082 $a 658.8099 $b TEA
245 0 0 $a Marketing management : $b a resource-based approach for the hospitality and tourism industries / $c Richard Teare, Stephen Calver, Jorge Costa.
260 $a London ; $a New York, NY : $c 1994. $b Cassell,
300 $a iv, 60 p. ; $c 30 cm.
504 $a Includes bibliographical references.
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650 $a Tourist trade $x Marketing. $3 655653
653 0 $a Catering establishments $a Marketing
653 0 $a Tourism $a Marketing
700 $a Calver, Stephen. $3 700245
700 $a Costa, Jorge. $3 700246
700 $a Teare, Richard $3 655652