東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ author_sort:"ray, nilanjan, (1984-)" ]

切換: 標籤 | MARC模式 | ISBD

Emerging innovative marketing strate...

Ray, Nilanjan, (1984-)

FindBook

Google Book

Amazon

博客來

Emerging innovative marketing strategies in the tourism industry

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Emerging innovative marketing strategies in the tourism industry/ Nilanjan Ray, editor.
其他作者:	Ray, Nilanjan,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :IGI Global, : [2015],
面頁冊數:	PDFs (425 pages) :illustrations.
內容註:	The impact of consumer search behavior on search advertising in the hotel industry / Qiang Lu, Yupin Yang, Shahriar Akter -- CRM in tourism: customer relationship management (CRM) / Roya Rahimi, Vipin K. Nadda, Hui Wang -- Advent of information technology in the world of tourism / Vishak Ramesh Iyer, Nilanjan Dey, Sayan Chakraborty -- Sustainable tourism marketing strategy: competitive advantage of destination / Alzbeta Kiralova -- The augmented reality marketing: a merger of marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel industry in Ghana / George K Amoako, Felicia De Heer, Rebecca Baah-Ofori -- Smart technologies: augmented reality applications in tourism marketing / Evrim Celtek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A comparative study of an innovative marketing strategies adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL) / Jayrajsinh Jadeja, Kedar Shukla -- The role of marketing strategies in the tourism industry / Kijpokin Kasemsap -- Tourism marketing in developing countries / Nermeen Atef Ahmed Hegazy -- Experiential tourist products: the role of servicescape / Sonia Ferrari -- Tourism motivational factors in Bhutan: an empirical study / Nilanjan Ray --
內容註:	A bird's eye view on leisure services / P. N. Raghunathan -- Regional sustainable development: cultural tourism in the southern Jalisco, Mexico / Jose G. Vargas-Hernandez -- Tourist inflow in a temple city: a study of cultural tourism in Bishnupur, India / Atanu Sengupta, Anirban Hazra -- How can a regional theme park survive in China?: studying strategies used by Wuhu Fantawild Dreamland / Jing (Bill) Xu -- Giving brand image to a nation: a proposed framework / Bintang Handayani, Basri Rashid -- Role of tourism industry in employment generation: a case study of Nagaland / Thangasamy Esakki.
標題:	Tourism - Marketing. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8699-1
ISBN:	9781466687004

Emerging innovative marketing strategies in the tourism industry
Emerging innovative marketing strategies in the tourism industry[electronic resource] /Nilanjan Ray, editor. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :IGI Global,[2015] - PDFs (425 pages) :illustrations.

Includes bibliographical references and index.

The impact of consumer search behavior on search advertising in the hotel industry / Qiang Lu, Yupin Yang, Shahriar Akter -- CRM in tourism: customer relationship management (CRM) / Roya Rahimi, Vipin K. Nadda, Hui Wang -- Advent of information technology in the world of tourism / Vishak Ramesh Iyer, Nilanjan Dey, Sayan Chakraborty -- Sustainable tourism marketing strategy: competitive advantage of destination / Alzbeta Kiralova -- The augmented reality marketing: a merger of marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel industry in Ghana / George K Amoako, Felicia De Heer, Rebecca Baah-Ofori -- Smart technologies: augmented reality applications in tourism marketing / Evrim Celtek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A comparative study of an innovative marketing strategies adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL) / Jayrajsinh Jadeja, Kedar Shukla -- The role of marketing strategies in the tourism industry / Kijpokin Kasemsap -- Tourism marketing in developing countries / Nermeen Atef Ahmed Hegazy -- Experiential tourist products: the role of servicescape / Sonia Ferrari -- Tourism motivational factors in Bhutan: an empirical study / Nilanjan Ray --

Restricted to subscribers or individual electronic text purchasers.

"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466687004

Standard No.: 10.4018/978-1-4666-8699-1doiSubjects--Topical Terms:

543067
Tourism
--Marketing.

LC Class. No.: G155.A1 / E42853 2015e

Dewey Class. No.: 910.68/8

Emerging innovative marketing strategies in the tourism industry
LDR:03669nmm a2200373 i 4500 001 2036604
003 IGIG
005 19991014111021.0
006 m eo d
007 cr bn |||m|||a
008 161123s2015 paua fob 001 0 eng d
010 $z 2015015133
020 $a 9781466687004 $q electronic
020 $z 9781466686991 $q print
024 7 $a 10.4018/978-1-4666-8699-1 $2 doi
035 $a (CaBNVSL)gtp00563567
035 $a (OCoLC)915940257
035 $a 00000092
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 4 $a G155.A1 $b E42853 2015e
082 0 4 $a 910.68/8 $2 23
245 0 0 $a Emerging innovative marketing strategies in the tourism industry $h [electronic resource] / $c Nilanjan Ray, editor.
260 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : $b IGI Global, $c [2015]
300 $a PDFs (425 pages) : $b illustrations.
504 $a Includes bibliographical references and index.
505 0 $a The impact of consumer search behavior on search advertising in the hotel industry / Qiang Lu, Yupin Yang, Shahriar Akter -- CRM in tourism: customer relationship management (CRM) / Roya Rahimi, Vipin K. Nadda, Hui Wang -- Advent of information technology in the world of tourism / Vishak Ramesh Iyer, Nilanjan Dey, Sayan Chakraborty -- Sustainable tourism marketing strategy: competitive advantage of destination / Alzbeta Kiralova -- The augmented reality marketing: a merger of marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel industry in Ghana / George K Amoako, Felicia De Heer, Rebecca Baah-Ofori -- Smart technologies: augmented reality applications in tourism marketing / Evrim Celtek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A comparative study of an innovative marketing strategies adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL) / Jayrajsinh Jadeja, Kedar Shukla -- The role of marketing strategies in the tourism industry / Kijpokin Kasemsap -- Tourism marketing in developing countries / Nermeen Atef Ahmed Hegazy -- Experiential tourist products: the role of servicescape / Sonia Ferrari -- Tourism motivational factors in Bhutan: an empirical study / Nilanjan Ray --
505 8 $a A bird's eye view on leisure services / P. N. Raghunathan -- Regional sustainable development: cultural tourism in the southern Jalisco, Mexico / Jose G. Vargas-Hernandez -- Tourist inflow in a temple city: a study of cultural tourism in Bishnupur, India / Atanu Sengupta, Anirban Hazra -- How can a regional theme park survive in China?: studying strategies used by Wuhu Fantawild Dreamland / Jing (Bill) Xu -- Giving brand image to a nation: a proposed framework / Bintang Handayani, Basri Rashid -- Role of tourism industry in employment generation: a case study of Nagaland / Thangasamy Esakki.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 08/22/2015).
650 0 $a Tourism $x Marketing. $3 543067
700 1 $a Ray, Nilanjan, $d 1984- $e editor. $3 2074160
710 2 $a IGI Global, $e publisher. $3 2142982
776 0 $c (Original) $w (DLC)2015015133
776 0 8 $i Print version: $z 1466686995 $z 9781466686991 $w (DLC) 2015015133
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8699-1