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[ author_sort:"ray, nilanjan, (1984-)" ]
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Emerging innovative marketing strate...
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Ray, Nilanjan, (1984-)
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Emerging innovative marketing strategies in the tourism industry
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Emerging innovative marketing strategies in the tourism industry/ Nilanjan Ray, editor.
其他作者:
Ray, Nilanjan,
出版者:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :IGI Global, : [2015],
面頁冊數:
PDFs (425 pages) :illustrations.
內容註:
The impact of consumer search behavior on search advertising in the hotel industry / Qiang Lu, Yupin Yang, Shahriar Akter -- CRM in tourism: customer relationship management (CRM) / Roya Rahimi, Vipin K. Nadda, Hui Wang -- Advent of information technology in the world of tourism / Vishak Ramesh Iyer, Nilanjan Dey, Sayan Chakraborty -- Sustainable tourism marketing strategy: competitive advantage of destination / Alzbeta Kiralova -- The augmented reality marketing: a merger of marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel industry in Ghana / George K Amoako, Felicia De Heer, Rebecca Baah-Ofori -- Smart technologies: augmented reality applications in tourism marketing / Evrim Celtek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A comparative study of an innovative marketing strategies adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL) / Jayrajsinh Jadeja, Kedar Shukla -- The role of marketing strategies in the tourism industry / Kijpokin Kasemsap -- Tourism marketing in developing countries / Nermeen Atef Ahmed Hegazy -- Experiential tourist products: the role of servicescape / Sonia Ferrari -- Tourism motivational factors in Bhutan: an empirical study / Nilanjan Ray --
內容註:
A bird's eye view on leisure services / P. N. Raghunathan -- Regional sustainable development: cultural tourism in the southern Jalisco, Mexico / Jose G. Vargas-Hernandez -- Tourist inflow in a temple city: a study of cultural tourism in Bishnupur, India / Atanu Sengupta, Anirban Hazra -- How can a regional theme park survive in China?: studying strategies used by Wuhu Fantawild Dreamland / Jing (Bill) Xu -- Giving brand image to a nation: a proposed framework / Bintang Handayani, Basri Rashid -- Role of tourism industry in employment generation: a case study of Nagaland / Thangasamy Esakki.
標題:
Tourism - Marketing. -
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8699-1
ISBN:
9781466687004
Emerging innovative marketing strategies in the tourism industry
Emerging innovative marketing strategies in the tourism industry
[electronic resource] /Nilanjan Ray, editor. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :IGI Global,[2015] - PDFs (425 pages) :illustrations.
Includes bibliographical references and index.
The impact of consumer search behavior on search advertising in the hotel industry / Qiang Lu, Yupin Yang, Shahriar Akter -- CRM in tourism: customer relationship management (CRM) / Roya Rahimi, Vipin K. Nadda, Hui Wang -- Advent of information technology in the world of tourism / Vishak Ramesh Iyer, Nilanjan Dey, Sayan Chakraborty -- Sustainable tourism marketing strategy: competitive advantage of destination / Alzbeta Kiralova -- The augmented reality marketing: a merger of marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel industry in Ghana / George K Amoako, Felicia De Heer, Rebecca Baah-Ofori -- Smart technologies: augmented reality applications in tourism marketing / Evrim Celtek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A comparative study of an innovative marketing strategies adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL) / Jayrajsinh Jadeja, Kedar Shukla -- The role of marketing strategies in the tourism industry / Kijpokin Kasemsap -- Tourism marketing in developing countries / Nermeen Atef Ahmed Hegazy -- Experiential tourist products: the role of servicescape / Sonia Ferrari -- Tourism motivational factors in Bhutan: an empirical study / Nilanjan Ray --
Restricted to subscribers or individual electronic text purchasers.
"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher.
Mode of access: World Wide Web.
ISBN: 9781466687004
Standard No.: 10.4018/978-1-4666-8699-1doiSubjects--Topical Terms:
543067
Tourism
--Marketing.
LC Class. No.: G155.A1 / E42853 2015e
Dewey Class. No.: 910.68/8
Emerging innovative marketing strategies in the tourism industry
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The impact of consumer search behavior on search advertising in the hotel industry / Qiang Lu, Yupin Yang, Shahriar Akter -- CRM in tourism: customer relationship management (CRM) / Roya Rahimi, Vipin K. Nadda, Hui Wang -- Advent of information technology in the world of tourism / Vishak Ramesh Iyer, Nilanjan Dey, Sayan Chakraborty -- Sustainable tourism marketing strategy: competitive advantage of destination / Alzbeta Kiralova -- The augmented reality marketing: a merger of marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel industry in Ghana / George K Amoako, Felicia De Heer, Rebecca Baah-Ofori -- Smart technologies: augmented reality applications in tourism marketing / Evrim Celtek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A comparative study of an innovative marketing strategies adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL) / Jayrajsinh Jadeja, Kedar Shukla -- The role of marketing strategies in the tourism industry / Kijpokin Kasemsap -- Tourism marketing in developing countries / Nermeen Atef Ahmed Hegazy -- Experiential tourist products: the role of servicescape / Sonia Ferrari -- Tourism motivational factors in Bhutan: an empirical study / Nilanjan Ray --
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A bird's eye view on leisure services / P. N. Raghunathan -- Regional sustainable development: cultural tourism in the southern Jalisco, Mexico / Jose G. Vargas-Hernandez -- Tourist inflow in a temple city: a study of cultural tourism in Bishnupur, India / Atanu Sengupta, Anirban Hazra -- How can a regional theme park survive in China?: studying strategies used by Wuhu Fantawild Dreamland / Jing (Bill) Xu -- Giving brand image to a nation: a proposed framework / Bintang Handayani, Basri Rashid -- Role of tourism industry in employment generation: a case study of Nagaland / Thangasamy Esakki.
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