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Strategic management in action /

Coulter, Mary K.

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Strategic management in action /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic management in action // Mary Coulter.
作者:	Coulter, Mary K.
出版者:	Boston :Prentice Hall, : c2010.,
面頁冊數:	xix, 311 p. :ill. ;26 cm.
內容註:	Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
標題:	Strategic planning. -
ISBN:	9780136078289 (pbk.)

Strategic management in action /
Coulter, Mary K.

Strategic management in action /Mary Coulter. - 5th ed. - Boston :Prentice Hall,c2010. - xix, 311 p. :ill. ;26 cm.

Includes bibliographical references and index.

Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.

ISBN: 9780136078289 (pbk.)

LCCN: 2009018157Subjects--Topical Terms:

528149
Strategic planning.

LC Class. No.: HD30.28 / .C696 2010

Dewey Class. No.: 658.4/012

Strategic management in action /
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