東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ subject:"Television programs- Marketing" ]

切換: 標籤 | MARC模式 | ISBD

Show sold separately = promos, spoil...

Gray, Jonathan

FindBook

Google Book

Amazon

博客來

Show sold separately = promos, spoilers, andother media paratexts /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Show sold separately/ Jonathan Gray.
其他題名:	promos, spoilers, andother media paratexts /
作者:	Gray, Jonathan
出版者:	New York :New York University Press, : c2010.,
面頁冊數:	1 online resource (xi, 247 p.) :ill.
內容註:	Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theoryof paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital aurasand authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "Inthe DNA": creating across paratexts.
標題:	Mass media and culture. -
電子資源:	http://muse.jhu.edu/books/9780814732342/Full text available:
ISBN:	9780814732342 (electronic bk.)

Show sold separately = promos, spoilers, andother media paratexts /
Gray, Jonathan

Show sold separatelypromos, spoilers, andother media paratexts /[electronic resource] :Jonathan Gray. - New York :New York University Press,c2010. - 1 online resource (xi, 247 p.) :ill.

Includes bibliographical references (p. 223-238) and index.

Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theoryof paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital aurasand authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "Inthe DNA": creating across paratexts.

ISBN: 9780814732342 (electronic bk.)Subjects--Topical Terms:

532968
Mass media and culture.

LC Class. No.: PN1992.8.A32 / G73 2010

Dewey Class. No.: 659.1/9302234

Show sold separately = promos, spoilers, andother media paratexts /
LDR:01439cmm a22002894a 4500 001 1888754
003 BmJHUP
005 20130419142120.0
006 m f d u
007 cr un uuauu
008 131111s2010 nyua sb 001 0 eng d
010 $z 2009029212
020 $a 9780814732342 (electronic bk.)
020 $a 0814732348 (electronic bk.)
020 $a 9780814731949 (hbk.)
020 $a 0814731945 (hbk.)
035 $a MUSE101188
040 $a MdBmJHUP $c MdBmJHUP
041 0 $a eng
050 0 0 $a PN1992.8.A32 $b G73 2010
082 0 0 $a 659.1/9302234 $2 22
100 1 $a Gray, Jonathan $q (Jonathan Alan) $3 1989029
245 1 0 $a Show sold separately $h [electronic resource] : $b promos, spoilers, andother media paratexts / $c Jonathan Gray.
260 $a New York : $b New York University Press, $c c2010. $e (Baltimore, Md. : $f Project MUSE, $g 2013)
300 $a 1 online resource (xi, 247 p.) : $b ill.
504 $a Includes bibliographical references (p. 223-238) and index.
505 0 $a Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theoryof paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital aurasand authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "Inthe DNA": creating across paratexts.
588 $a Description based on print version record.
650 0 $a Mass media and culture. $3 532968
650 0 $a Intertextuality. $3 593054
650 0 $a Paratext. $3 1989030
650 0 $a Motion pictures $x Marketing $x Social aspects. $3 1989031
650 0 $a Television programs $x Marketing $x Social aspects. $3 1989032
650 0 $a Advertising $x Motion pictures $x Social aspects. $3 1989033
650 0 $a Advertising $x Television programs $x Social aspects. $3 1989034
710 2 $a Project Muse. $3 1604274
856 4 0 $z Full text available: $u http://muse.jhu.edu/books/9780814732342/