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Electronic markets = benefits, costs...

Standing, Craig.

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Electronic markets = benefits, costs and risks /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Electronic markets/ edited by Craig Standing.
其他題名:	benefits, costs and risks /
其他作者:	Standing, Craig.
出版者:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2009.,
面頁冊數:	xi, 214 p. :ill. ;23 cm.
內容註:	Online Retailing, Electronic Marketplaces and Electronic Collaboration / S.Standing -- SECTION 1: ONLINE RETAILING -- Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction/ B.Florenthal & A.Shoham -- The Customer Perspective of E-Service Quality: An Empirical Study/ S.Swaid & R.Wigand -- Consumer Value within a Click-and-Mortar Construct; P.McElhone &A.Yacyshyn-- A Framework of Two Tiers to Enhance Trust in Recommender Systems/ A.Noy & Y.Dan-Gur -- SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION -- Barriers to Electronic Clustering / H.Cripps --Assessing the Value of Knowledge: A Knowledge Market Perspective/ A.Parssian & S.Standing -- SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS -- The Relationship Between Electronic Marketplace Strategy and Structure/ S.Standing & C.Standing -- The Use andPerception of E-marketplaces: An Institutional Perspective -- S.Standing, I.Sims & C.Standing -- Designing Community into an E-Marketplace/ R.Stockdale -- The Role of Trust in the Success and Failure of RegionalInternet Community Portals in Promoting SME e-Commerce Adoption / D.Gengatharen.
標題:	Internet marketing. -
電子資源:	http://link.springer.com/10.1057/9780230274235access to fulltext (Palgrave)
ISBN:	0230274234

Electronic markets = benefits, costs and risks /
Electronic marketsbenefits, costs and risks /[electronic resource] :edited by Craig Standing. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2009. - xi, 214 p. :ill. ;23 cm.

Includes bibliographical references and index.

Online Retailing, Electronic Marketplaces and Electronic Collaboration / S.Standing -- SECTION 1: ONLINE RETAILING -- Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction/ B.Florenthal & A.Shoham -- The Customer Perspective of E-Service Quality: An Empirical Study/ S.Swaid & R.Wigand -- Consumer Value within a Click-and-Mortar Construct; P.McElhone &A.Yacyshyn-- A Framework of Two Tiers to Enhance Trust in Recommender Systems/ A.Noy & Y.Dan-Gur -- SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION -- Barriers to Electronic Clustering / H.Cripps --Assessing the Value of Knowledge: A Knowledge Market Perspective/ A.Parssian & S.Standing -- SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS -- The Relationship Between Electronic Marketplace Strategy and Structure/ S.Standing & C.Standing -- The Use andPerception of E-marketplaces: An Institutional Perspective -- S.Standing, I.Sims & C.Standing -- Designing Community into an E-Marketplace/ R.Stockdale -- The Role of Trust in the Success and Failure of RegionalInternet Community Portals in Promoting SME e-Commerce Adoption / D.Gengatharen.

"This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisher.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 0230274234

Standard No.: 10.1057/9780230274235doiSubjects--Topical Terms:

570186
Internet marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.1265 / .E445 2009

Dewey Class. No.: 658.8/72

Electronic markets = benefits, costs and risks /
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300 $a xi, 214 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a Online Retailing, Electronic Marketplaces and Electronic Collaboration / S.Standing -- SECTION 1: ONLINE RETAILING -- Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction/ B.Florenthal & A.Shoham -- The Customer Perspective of E-Service Quality: An Empirical Study/ S.Swaid & R.Wigand -- Consumer Value within a Click-and-Mortar Construct; P.McElhone &A.Yacyshyn-- A Framework of Two Tiers to Enhance Trust in Recommender Systems/ A.Noy & Y.Dan-Gur -- SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION -- Barriers to Electronic Clustering / H.Cripps --Assessing the Value of Knowledge: A Knowledge Market Perspective/ A.Parssian & S.Standing -- SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS -- The Relationship Between Electronic Marketplace Strategy and Structure/ S.Standing & C.Standing -- The Use andPerception of E-marketplaces: An Institutional Perspective -- S.Standing, I.Sims & C.Standing -- Designing Community into an E-Marketplace/ R.Stockdale -- The Role of Trust in the Success and Failure of RegionalInternet Community Portals in Promoting SME e-Commerce Adoption / D.Gengatharen.
520 $a "This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisher.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Apr. 12, 2010). $n Access may be restricted to users at subscribing institutions.
650 0 $a Internet marketing. $3 570186
650 0 $a Telemarketing. $3 743645
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Standing, Craig. $3 866247
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856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230274235 $z access to fulltext (Palgrave)